Top 10 Fitness Companies in 2025

Companies	Employees	HQ location	Revenue	Website	Industry
Decathlon	View 4,597 employees	🇪🇸 Spain, Comunidad De Madrid, San Sebastián De Los Reyes	$ 500-1000M	decathlon.es	Sports
Life Time	View 12,670 employees	🇺🇸 United States, Minnesota, Chanhassen	$ 500-1000M	lifetime.life	Health Care, Sports, Community and Lifestyle
Massage Envy	View 12,397 employees	🇺🇸 United States, Texas, Houston	$ 500-1000M	massageenvy.com	Health Care, Consumer Goods, Sports
Equinox Fitness	View 6,903 employees	🇺🇸 United States, New York, City Of New York	$ 500-1000M	equinox.com	Health Care, Sports
CorePower Yoga	View 2,005 employees	🇺🇸 United States, Colorado, Denver	$ 500-1000M	corepoweryoga.com	Health Care, Sports, Education
Yogoda Satsanga Society of India YSS	View 11 employees	🇮🇳 India, Jharkhand, Ranchi	$ 500-1000M	yssofindia.org	Community and Lifestyle, Health Care, Sports
Sahaja Yoga Meditation	View 2 employees	🇺🇸 United States, New Jersey, Ridgefield Park	$ 500-1000M	sahajayoga.org	Health Care, Sports
Chartwells School Dining Services K12	View 1,582 employees	🇺🇸 United States, North Carolina, Charlotte	$ 500-1000M	chartwellsk12.com	Health Care, Food and Beverage, Education, Sports
ADECAFF – Associació d’Empreses de Catalunya d’Activitat Física i Fitness	View 1 employees	🇪🇸 Spain, Cataluña, Barcelona	$ 500-1000M	adecaff.cat	Sports, Education, Health Care
BDA Work Ready Programme	View 4 employees	🇬🇧 United Kingdom, West Midlands (England), Birmingham	$ 500-1000M	bdaworkready.co.uk	Food and Beverage, Health Care, Sports

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1. Decathlon

Decathlon is a renowned global retailer in the fitness industry, widely acclaimed for offering an extensive range of affordable and high-quality sports gear and equipment. Catering to both amateurs and enthusiasts across various sports, Decathlon makes fitness accessible to all with its innovative products designed to enhance athletic performance. With a strong emphasis on sustainability, the company continually invests in eco-friendly practices and materials, actively contributing to a healthier planet while promoting physical well-being. Decathlon’s dedication to customer-centric innovations and its expansive store network underpins its mission to make sports accessible to the many.

Location 🇪🇸 Spain, Comunidad De Madrid, San Sebastián De Los Reyes	Size View 4,597 employees
Revenue $ 500-1000M	Industries Sports
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2. Life Time

Life Time is a premier fitness company that uniquely blends comprehensive health and wellness facilities with luxury amenities. Each of their centers is crafted to offer an exceptional experience, equipped with extensive workout spaces, multiple pools, advanced fitness classes, and spa services. This approach caters to a broad demographic, from casual gym-goers to professional athletes, by providing tailored programs designed to support lifelong health and fitness goals. Life Time stands out by emphasizing a holistic lifestyle approach, integrating physical fitness with nutrition and wellness coaching to empower members in achieving their personal best.

Location 🇺🇸 United States, Minnesota, Chanhassen	Size View 12,670 employees
Revenue $ 500-1000M	Industries Health Care, Sports, Community and Lifestyle
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3. Massage Envy

Massage Envy is a prominent leader in the wellness industry, mainly distinguished for its massage therapy services. Expanding its reach into the fitness domain, the company now offers an array of tailored services that promote healthy living and physical wellness. This strategic enhancement complements its core massage services by integrating fitness assessments and personalized training plans, catering to individuals seeking holistic health solutions. Massage Envy’s commitment to accessible and comprehensive care supports clients in achieving their wellness and fitness goals through a seamless, supportive experience.

Location 🇺🇸 United States, Texas, Houston	Size View 12,397 employees
Revenue $ 500-1000M	Industries Health Care, Consumer Goods, Sports
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4. Equinox Fitness

Equinox Fitness is a premium fitness company renowned for its holistic approach to wellness. With upscale facilities that include state-of-the-art fitness equipment, personal training services, and a wide range of classes from yoga to high-intensity interval training, Equinox caters to a discerning clientele seeking a superior experience. The company emphasizes a lifestyle that integrates physical fitness with spa services, nutritional guidance, and exclusive athletic events, aiming to inspire members to maintain peak physical and mental condition in a supportive, luxurious environment. This commitment to comprehensive well-being sets Equinox apart in the crowded fitness industry.

Location 🇺🇸 United States, New York, City Of New York	Size View 6,903 employees
Revenue $ 500-1000M	Industries Health Care, Sports
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5. CorePower Yoga

CorePower Yoga is a leading fitness studio chain that specializes in high-intensity yoga classes combined with strength training and mindfulness practices. Strategically located across the United States, CorePower Yoga focuses on transformative fitness experiences that cater to both beginners and seasoned practitioners. Their dynamic class offerings are designed to challenge students physically and mentally, resulting in a holistic approach to fitness that promotes balance, flexibility, and strength. CorePower’s commitment to accessible wellness and community-building has helped them build a dedicated following and redefine the integration of mindfulness into the modern fitness regimen.

Location 🇺🇸 United States, Colorado, Denver	Size View 2,005 employees
Revenue $ 500-1000M	Industries Health Care, Sports, Education
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6. Yogoda Satsanga Society of India YSS

Yogoda Satsanga Society of India (YSS) is not typically associated with the fitness industry but focuses on holistic health through the integration of spiritual and physical well-being practices. Founded by Paramahansa Yogananda, YSS promotes comprehensive self-development through meditation techniques and the teachings of Kriya Yoga, aimed at achieving mental, physical, and spiritual harmony. While primarily spiritual, these practices also contribute to physical health by reducing stress, enhancing concentration, and promoting a balanced lifestyle, indirectly supporting the fitness goals of individuals seeking a well-rounded approach to health and wellness.

Location 🇮🇳 India, Jharkhand, Ranchi	Size View 11 employees
Revenue $ 500-1000M	Industries Community and Lifestyle, Health Care, Sports
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7. Sahaja Yoga Meditation

Sahaja Yoga Meditation is a unique approach to fitness that emphasizes holistic well-being through meditation and self-awareness practices. Originating from the teachings of Shri Mataji Nirmala Devi, this method focuses on awakening one’s innate spiritual potential, known as Kundalini, to promote mental, physical, and emotional health. Unlike traditional fitness programs that concentrate on physical exertion, Sahaja Yoga Meditation offers a path to balance and harmony through deep meditation, fostering a serene mind and a revitalized body. This practice is gaining recognition worldwide as an effective way to reduce stress and enhance overall quality of life.

Location 🇺🇸 United States, New Jersey, Ridgefield Park	Size View 2 employees
Revenue $ 500-1000M	Industries Health Care, Sports
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8. Chartwells School Dining Services K12

Chartwells School Dining Services K12 is a distinguished provider dedicated to offering nutritional and well-balanced meals within the educational sector. They tailor their services to fit the unique needs of K12 school environments, promoting healthier eating habits and enhancing student fitness. By integrating fresh, quality ingredients with culinary innovation, Chartwells ensures that students enjoy appealing and nutritious meals that support their physical health and academic performance. Their commitment to nutrition education and sustainable practices also reinforces their role in fostering a healthier next generation. With a focus on wellness, they remain pivotal in transforming school dining experiences across the nation.

Location 🇺🇸 United States, North Carolina, Charlotte	Size View 1,582 employees
Revenue $ 500-1000M	Industries Health Care, Food and Beverage, Education, Sports
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9. ADECAFF – Associació d’Empreses de Catalunya d’Activitat Física i Fitness

ADECAFF, the Associació d’Empreses de Catalunya d’Activitat Física i Fitness, plays a pivotal role in Catalonia’s fitness industry. As a comprehensive association, ADECAFF supports a network of fitness professionals and businesses, fostering growth through advocacy, resources, and industry-specific training. Their commitment to elevating the standards of physical fitness services not only enhances the operational excellence of fitness enterprises but also promotes well-being and healthy lifestyles across the region. Through collaboration and innovation, ADECAFF ensures that its members are equipped to deliver exceptional fitness experiences.

Location 🇪🇸 Spain, Cataluña, Barcelona	Size View 1 employees
Revenue $ 500-1000M	Industries Sports, Education, Health Care
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10. BDA Work Ready Programme

The BDA Work Ready Programme is centered in the fitness industry, tailoring a unique approach to enhance workforce well-being and productivity. This initiative focuses on equipping companies with the tools and strategies to foster a healthier work environment through personalized fitness routines, nutritional advice, and mental health support. By aligning physical health to professional performance, BDA Work Ready Programme not only boosts individual employee health but also elevates overall business efficiency and morale, making it an invaluable partner for organizations aiming to optimize their operational success.

Location 🇬🇧 United Kingdom, West Midlands (England), Birmingham	Size View 4 employees
Revenue $ 500-1000M	Industries Food and Beverage, Health Care, Sports
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Things to Consider When Prospecting into Fitness Companies

Common Pain Points and Challenges for Companies in Fitness

High Customer Churn Rates

The fitness industry often experiences high turnover in membership, especially post-New Year resolutions.

Difficulty in retaining members long-term.
Seasonal fluctuations in membership numbers.
Competition from new and varied fitness solutions.

Sales Insight: To navigate this, focus on personalizing the client experience and maintaining engagement through community-building activities and regular communication. Tailoring memberships and offering flexible terms can also reduce churn. Keep your approach adaptable to the shifting desires of your clients.

Integrating Technology

With the rise of fitness apps and wearable technology, traditional gyms and fitness centers need to integrate new technological solutions to stay competitive.

Need to offer online and virtual training options.
Requirement for data-driven health and fitness tracking.
Pressure to constantly update with the latest technology.

Sales Insight: Use technology as an opportunity to enhance your offerings. By integrating smart devices and apps into your services, you can provide more value and a personalized experience to your clients. Educate your team about the benefits of technology to ensure they can confidently sell these new features to clients.

Market Saturation

As more fitness venues and programs enter the market, standing out becomes increasingly challenging.

Intense competition for customer attention.
Similarity in offerings across different providers.
Difficulty in differentiating unique selling propositions.

Sales Insight: Focus on what makes your service unique, whether it’s a niche workout class, superior customer service, or community involvement. Highlight these differentiators in conversations with prospects and in your marketing materials.

Keeping Up with Health and Wellness Trends

The fitness industry must continually adapt to changing health and wellness trends to remain relevant.

Rapid evolution of fitness and dietary trends.
Consumer expectation for innovative and trendy offerings.
Need to constantly educate staff and clients on new trends.

Sales Insight: Stay informed about the latest trends by subscribing to industry publications and engaging with online communities. Use this knowledge to periodically refresh your service offerings and training programs, which can be a strong selling point when discussing options with potential clients.

Regulatory Compliance and Safety Standards

Fitness facilities must adhere to strict health and safety regulations, which can vary significantly by region.

Compliance with local, state, and federal regulations.
Ensuring client and staff safety at all times.
Potential legal implications for non-compliance.

Sales Insight: Understanding and communicating the importance of these regulations can help build trust with potential clients. Make sure your facility exceeds these standards, not just meets them, to showcase your commitment to client safety and quality.

Economic Sensitivity

Consumer spending on fitness is highly sensitive to economic changes, influencing how people invest in memberships and personal training.

Impact of economic downturns on consumer spending.
Necessity to adjust pricing and offerings during different economic conditions.
Challenge of proving value in a tight economy.

Sales Insight: Be upfront about the long-term benefits of investing in fitness, emphasizing value over cost. During tougher economic times, consider offering promotions or more flexible payment plans to keep your clients engaged and committed.

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Key Decision-Makers and Influencers in Fitness

Key Departments

Sales

Insight: Sales departments focus on converting leads into loyal customers. They value CRM systems that streamline the sales process, improve customer interaction, and ultimately boost sales figures.

Operations

Insight: Responsible for the day-to-day running of fitness facilities, this department looks for solutions that optimize facility management, improve service delivery, and enhance member satisfaction.

Customer Service

Insight: This department is crucial in retaining members and enhancing their satisfaction. They prioritize tools that streamline communication, handle feedback efficiently, and improve overall customer service operations.

Human Resources

Insight: HR manages staff recruitment, retention, and training. They seek solutions that aid in staff management, enhance employee satisfaction, and ensure compliance with labor laws.

Technology & IT

Insight: With a growing reliance on digital platforms for fitness classes and client interaction, this department invests in reliable and scalable technology solutions that support virtual offerings and data security.

Seniority Level

Vice Presidents (VP) of Operations

Insight: VPs of Operations in the fitness sector are crucial in shaping the operational strategy and efficiency. They seek solutions that streamline facility management, enhance customer service, and improve member retention rates.

Directors of Purchasing

Insight: Directors of Purchasing are focused on sourcing equipment and services that offer the best value for money. They prioritize durability, cost-effectiveness, and supplier reliability to ensure smooth facility operations and customer satisfaction.

Marketing Directors

Insight: In the fitness industry, Marketing Directors are integral in decisions related to promotional activities and partnerships. They value solutions that can boost brand visibility and attract new memberships, often through innovative technology like fitness apps or unique membership perks.

Facility Managers

Insight: Facility Managers handle the day-to-day operations of fitness centers. They look for equipment and software that enhance the customer experience, improve safety, and comply with health regulations, leading to better overall facility management.

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Buying Processes and Behaviors in Fitness

Long-term Partnerships

Fitness companies value long-term relationships with vendors that can grow with their evolving needs.

Stability: Long-term partnerships promise reliability which is essential for their operational continuity.
Evolution: Ongoing relationships help fitness businesses adapt to market changes smoothly.
Support: Consistent support from vendors ensures that fitness companies can maintain high service levels.

How to leverage: To effectively sell to fitness companies, emphasize the longevity and ongoing support your product or service offers. Showcase a track record of adapting to change and provide examples of proactive customer support and product evolution that aligns with industry trends.

Technological Advancement

Fitness companies are continuously looking for innovative technologies that can enhance their customer experiences.

Engagement: Advanced technology helps in creating more engaging and customizable fitness experiences.
Efficiency: Innovative solutions can streamline operations, from membership management to scheduling.
Competitiveness: Staying ahead technologically can be a significant competitive advantage in this market.

How to leverage: Highlight the cutting-edge aspects of your product or service. Provide case studies or evidence showing how your solutions have enhanced user engagement and operational efficiency for other fitness businesses.

Scalability Solutions

The ability to scale operations is critical for fitness companies as they grow or adapt to seasonal demand.

Flexibility: Fitness companies need to be able to scale up or down quickly and efficiently.
Cost-effectiveness: Solutions that scale need to be economical to maintain profitability.
User Experience: Scaling should not affect the quality of the client or customer experience.

How to leverage: Offer solutions that are not only effective but are also economically scalable. Demonstrate flexibility in terms of service plans, and emphasize how your products can handle varying levels of demand without compromising service quality.

Customization and Personalization

Fitness enterprises aim to provide personalized experiences to meet individual customer needs.

User Retention: Personalized experiences increase customer satisfaction and retention.
Brand Differentiation: Customization helps differentiate fitness brands in a crowded market.
Data Utilization: Using customer data to personalize experiences can optimize business operations.

How to leverage: Explain how your products or services enable personalization at scale. Discuss data integration capabilities and how they help in tailoring user experiences, thereby enhancing customer satisfaction and loyalty.

Eco-friendly and Sustainable Solutions

Sustainability is becoming increasingly important in the fitness industry, as consumers prefer eco-conscious businesses.

Consumer Preference: More consumers are choosing services that prioritize environmental responsibility.
Regulatory Compliance: Fitness companies need to comply with increasing environmental regulations.
Market Advantage: Eco-friendliness can serve as a unique selling proposition in competitive markets.

How to leverage: Showcase how your products or services help fitness businesses reduce their environmental impact. Offer examples of how adopting eco-friendly solutions has boosted the brand image and market presence of other clients.

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Prospecting Tips for Selling to Fitness Companies

Showcase Your Understanding of Health Trends

Staying ahead of health and wellness trends is vital for fitness industry professionals. When reaching out, show that your product or service aligns with the latest trends, such as personalized fitness, holistic health, or community-focused initiatives.

Tip: Provide examples or case studies where your solutions have successfully tapped into these trends and delivered measurable benefits to clients.

Demonstrate ROI through Customer Success Stories

Business decision-makers in the fitness industry need to see a clear return on investment (ROI). Share success stories or data from similar fitness businesses that have seen increased membership, retention, or revenue growth after using your products or services.

Tip: Quantify the success in terms of membership growth, retention rates, or revenue to underscore the direct benefits of your offering.

Address Seasonality and Scalability

The fitness industry often experiences fluctuations in demand based on seasons. It’s important to communicate how your product or service can help them manage these ups and downs effectively, ensuring revenue stability.

Tip: Highlight features of your product that allow for scalability, such as flexible pricing options or customizable services that can be dialed up or down based on demand.

Focus on Community and Member Engagement

Fitness is not just about individual health, but also about building community. Illustrate how your product encourages community building or enhances the social experience of fitness, which can be a crucial selling point.

Tip: Mention specific tools or features that facilitate community interactions, such as group challenges or social sharing functionalities within your product.

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Want to see more Fitness companies?

Things to Consider When Prospecting into Fitness Companies

Common Pain Points and Challenges for Companies in Fitness

Keeping Up with Health and Wellness Trends

Regulatory Compliance and Safety Standards

Economic Sensitivity

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Fitness

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Fitness

Customization and Personalization

Eco-friendly and Sustainable Solutions

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Fitness Companies

Need prospects?

Top 10 Fitness Companies — a guide for sales

Want to see more Fitness companies?

Things to Consider When Prospecting into Fitness Companies

Common Pain Points and Challenges for Companies in Fitness

Economic Sensitivity

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Fitness

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Fitness

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Fitness Companies