Top 10 Fitness Companies in 2025

Companies	Employees	HQ location	Revenue	Founded	Estimated Traffic	Industries
Decathlon	View 4,505 employees	🇪🇸 Community Of Madrid, San Sebastián De Los Reyes+3	$ 500-1000M	1992	64,904,002	Sports, Recreation
Life Time	View 12,535 employees	🇺🇸 Minnesota, Chanhassen+20	$ 500-1000M	1992	10,835,999	Fitness, Health Care
Massage Envy	View 12,350 employees	🇺🇸 Houston+34	$ 500-1000M	2002	10,709,999	Health Care, Wellness
Equinox Fitness	View 7,020 employees	🇺🇸 New York+6	$ 500-1000M	1991	3,042,374	Fitness, Health Care
CorePower Yoga	View 1,746 employees	🇺🇸 Denver+2	$ 500-1000M	2002	1,961,375	Fitness, Wellness
Yogoda Satsanga Society of India YSS	View 11 employees	🇮🇳 Jharkhand, Ranchi+2	$ 500-1000M	1917	1,231,566	Non Profit, Religion
Sahaja Yoga Meditation	View 1 employees	🇺🇸 New Jersey, Ridgefield Park+2	$ 500-1000M	1970	50,578	Fitness, Wellness
New Balance	View 7,379 employees	🇺🇸 Massachusetts, Boston+36	$ 500-1000M	1906	47,250,000	Fitness, Fashion
Smart Fit	View 5,924 employees	🇧🇷 São Paulo+1	$ 500-1000M	2009	28,415,999	Fitness, Training
Holland & Barrett	View 73 employees	🇬🇧 Warwickshire, Nuneaton+1	$ 500-1000M	1983	24,050,000	Dietary Supplements, Fitness
Decathlon	View 4,505 employees	🇪🇸 Community Of Madrid, San Sebastián De Los Reyes+3	$ 500-1000M	1992	64,904,002	Sports, Recreation
Life Time	View 12,535 employees	🇺🇸 Minnesota, Chanhassen+20	$ 500-1000M	1992	10,835,999	Fitness, Health Care
Massage Envy	View 12,350 employees	🇺🇸 Houston+34	$ 500-1000M	2002	10,709,999	Health Care, Wellness
Equinox Fitness	View 7,020 employees	🇺🇸 New York+6	$ 500-1000M	1991	3,042,374	Fitness, Health Care
CorePower Yoga	View 1,746 employees	🇺🇸 Denver+2	$ 500-1000M	2002	1,961,375	Fitness, Wellness
Yogoda Satsanga Society of India YSS	View 11 employees	🇮🇳 Jharkhand, Ranchi+2	$ 500-1000M	1917	1,231,566	Non Profit, Religion
Sahaja Yoga Meditation	View 1 employees	🇺🇸 New Jersey, Ridgefield Park+2	$ 500-1000M	1970	50,578	Fitness, Wellness
New Balance	View 7,379 employees	🇺🇸 Massachusetts, Boston+36	$ 500-1000M	1906	47,250,000	Fitness, Fashion
Smart Fit	View 5,924 employees	🇧🇷 São Paulo+1	$ 500-1000M	2009	28,415,999	Fitness, Training
Holland & Barrett	View 73 employees	🇬🇧 Warwickshire, Nuneaton+1	$ 500-1000M	1983	24,050,000	Dietary Supplements, Fitness

1. Decathlon

Decathlon is a prominent global retailer specializing in sports equipment and activewear, particularly recognized for its comprehensive range of fitness gear. Serving both casual enthusiasts and seasoned athletes, Decathlon offers products that enhance physical fitness routines, from gym wear to innovative equipment designed to improve performance and safety. The company emphasizes affordability without compromising on quality, making them a preferred choice for consumers seeking to optimize their fitness journey. Decathlon’s dedication to sustainability and accessibility further positions them as a key player in promoting a healthier lifestyle through sports.

Location 🇪🇸 Community Of Madrid, San Sebastián De Los Reyes	Size View 4,505 employees
Revenue $ 500-1000M	Industries Sports
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2. Life Time

Life Time operates as a comprehensive health and fitness company, offering a vast array of services from fitness classes and personal training to luxury spa amenities and family programs. With a robust presence across the United States, Life Time transforms individual fitness into dynamic community centers designed to cater to the entire family. Their commitment to health extends beyond exercise, encompassing holistic wellness programs that encourage a sustainable, healthy lifestyle. This approach not only targets personal physical and mental well-being but also fosters a connected and supportive fitness community.

Location 🇺🇸 Minnesota, Chanhassen	Size View 12,535 employees
Revenue $ 500-1000M	Industries Health Care, Sports, Community and Lifestyle
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3. Massage Envy

Massage Envy is a prominent player in the wellness industry, specializing in massage and skincare services, with a focus also on total body care, which aligns closely with fitness goals. This company has established itself as a go-to destination for individuals seeking regular massage treatments that aid in relaxation, pain relief, and overall physical wellness, which is integral to maintaining an active lifestyle. Massage Envy’s commitment to providing accessible and personalized services helps clients achieve a balanced well-being, thereby supporting their fitness and health objectives robustly.

Location 🇺🇸 Houston	Size View 12,350 employees
Revenue $ 500-1000M	Industries Health Care, Consumer Goods, Sports
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4. Equinox Fitness

Equinox Fitness stands as a premier brand in the fitness industry, renowned for its high-end fitness clubs and wellness centers across major cities globally. They emphasize holistic health, offering not only state-of-the-art gym facilities but also personal training, group fitness classes, spas, and nutrition counseling. Equinox caters to the upscale market, promoting a lifestyle of well-being and luxury fitness. Their innovative approach to fitness, combined with exclusive amenities, attracts anyone looking to elevate their health routine in an environment that values quality and performance.

Location 🇺🇸 New York	Size View 7,020 employees
Revenue $ 500-1000M	Industries Health Care, Sports
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5. CorePower Yoga

CorePower Yoga is a leading fitness company specializing in yoga-inspired workouts that blend strength, flexibility, and mindfulness to promote overall wellness. Known for its dynamic, high-intensity approach, CorePower Yoga operates numerous studios across the United States, each offering a variety of classes designed to cater to all fitness levels. The company focuses on empowering individuals to achieve their fitness goals while fostering a connected and supportive community environment. CorePower Yoga’s commitment to holistic health practices and accessible yoga programs makes it a standout in the fitness industry.

Location 🇺🇸 Denver	Size View 1,746 employees
Revenue $ 500-1000M	Industries Health Care, Sports, Education
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6. Yogoda Satsanga Society of India YSS

Yogoda Satsanga Society of India (YSS) is a non-profit organization dedicated to the spiritual and physical well-being of people through the teachings of Paramahansa Yogananda. It offers a holistic approach to fitness by integrating yoga and meditation practices, promoting both mental tranquility and physical health. Through its various programs, YSS encourages a balanced lifestyle that supports harmony within the body and mind. This unique blend of spiritual and physical disciplines attracts individuals looking to cultivate lasting health, inner peace, and resilience.

Location 🇮🇳 Jharkhand, Ranchi	Size View 11 employees
Revenue $ 500-1000M	Industries Community and Lifestyle, Health Care, Sports
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7. Sahaja Yoga Meditation

Sahaja Yoga Meditation represents a unique approach within the fitness and wellness industry, focusing on mental, emotional, and spiritual well-being through meditation practices. This form of meditation is distinctive because it emphasizes self-realization and achieving inner peace as integral components of fitness. Beyond the traditional physical aspects of health, Sahaja Yoga guides individuals in harnessing their inner energy to foster balance, reduce stress, and enhance overall life quality. This holistic approach appeals to those seeking deeper, sustainable methods to manage health and well-being in today’s fast-paced world.

Location 🇺🇸 New Jersey, Ridgefield Park	Size View 1 employees
Revenue $ 500-1000M	Industries Health Care, Sports
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8. New Balance

New Balance, a renowned leader in the fitness industry, specializes in high-performance athletic footwear and apparel. Known for their commitment to quality and innovation, New Balance products are designed to enhance physical performance and meet the diverse needs of athletes worldwide. By focusing on cutting-edge materials and ergonomic designs, they ensure that every runner, walker, and fitness enthusiast can achieve their personal best comfortably and effectively. New Balance’s ongoing dedication to excellence solidifies its status as a preferred brand among both amateur and professional athletes.

Location 🇺🇸 Massachusetts, Boston	Size View 7,379 employees
Revenue $ 500-1000M	Industries Sports, Commerce and Shopping, Clothing and Apparel, Design, Health Care, Consumer Goods
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9. Smart Fit

Smart Fit is a prominent player in the fitness industry, renowned for their extensive network of gyms across Latin America. Catering to a diverse clientele, Smart Fit provides accessible, high-quality fitness facilities with a wide range of workout equipment and fitness classes tailored to suit different fitness levels and preferences. The company emphasizes affordability and convenience, with strategically located gyms and flexible membership plans. By adopting advanced technology in their operations, Smart Fit enhances the customer experience, making it easier for members to track their progress and stay motivated towards achieving their fitness goals.

Location 🇧🇷 São Paulo	Size View 5,924 employees
Revenue $ 500-1000M	Industries Sports, Education, Health Care
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10. Holland & Barrett

Holland & Barrett is a renowned retailer in the health and wellness industry, specializing in vitamins, supplements, and natural health products. With a significant presence in the fitness sector, Holland & Barrett offers a wide range of products tailored to support physical exercise, sports performance, and overall health. Their selection includes protein powders, energy bars, and nutritional supplements designed to meet the diverse needs of fitness enthusiasts. Holland & Barrett emphasizes quality and sustainability, ensuring that their offerings not only boost fitness goals but also align with healthy living standards.

Location 🇬🇧 Warwickshire, Nuneaton	Size View 73 employees
Revenue $ 500-1000M	Industries Food and Beverage, Health Care, Sports, Commerce and Shopping
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Things to Consider When Prospecting into Fitness Companies

Common Pain Points and Challenges for Companies in Fitness

Digital Engagement

As fitness moves increasingly online, capturing and maintaining client engagement through digital channels is a major challenge.

Difficulty in creating engaging online content.
Tech adoption and integration.
Maintaining personal connection online.

Sales Insight: Leverage technology to enhance your personal touch, not replace it. Offer live sessions or personalized feedback through apps, and use CRM systems to track client preferences and tailor your interactions. This way, you can differentiate yourself in a crowded digital market.

Client Retention

Keeping clients motivated and committed to their fitness goals can be particularly challenging, especially after the initial enthusiasm wears off.

Competition with other gyms and online platforms.
Clients’ busy schedules leading to missed sessions.
Inconsistent client progress and motivation.

Sales Insight: Focus on creating a community feeling and introducing varied workout routines that cater to different interests and fitness levels. Regular progress checks and personalized goal setting can help clients see tangible benefits, boosting retention rates.

Market Saturation

The fitness market is highly competitive, with countless options available for consumers, from boutique studios to large-scale gyms.

Intense competition from new and existing fitness solutions.
Difficulty in differentiating services.
Price wars undercutting profitability.

Sales Insight: Highlight what makes your services unique, whether it’s your community atmosphere, innovative workout techniques, or flexible membership plans. Understanding your unique selling proposition can help you stand out in a crowded marketplace and attract the right clientele.

Seasonal Fluctuations

Membership enrollment often sees peaks at certain times of the year, such as New Year or just before summer, and dips at other times.

Lower client engagement and revenue during off-peak seasons.
Overcrowding during peak seasons, affecting service quality.
Difficulty in staffing and resource allocation.

Sales Insight: Plan promotional offers and tailored programs to boost engagement during lean periods. Optimizing resource allocation during peak times can also ensure that the quality of service remains high, fostering client satisfaction.

Health and Safety Concerns

Post-pandemic, health and safety have become paramount, with clients expecting higher standards of cleanliness and safety protocols.

Increased operational costs for enhanced cleaning and safety measures.
Client fears about communal spaces.
Regulatory changes and compliance requirements.

Sales Insight: Reassure your clients by clearly communicating the measures you are taking, such as enhanced cleaning protocols or new HVAC systems. Regular updates about your efforts can build trust and show that you prioritize their wellbeing.

Innovation Pressure

With technology rapidly evolving, keeping up with the latest fitness trends and equipment can be both expensive and necessary to remain relevant.

High costs associated with purchasing and maintaining modern equipment.
Need for continuous staff training on new technologies.
Clients expecting the latest fitness tech solutions.

Sales Insight: Allocate a portion of your budget to innovation and consider partnerships with tech companies to keep costs down. Offering state-of-the-art solutions can enhance your attractiveness as a fitness provider and justify premium pricing.

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Key Decision-Makers and Influencers in Fitness

Key Departments

Management

Insight: Top-level managers focus on strategic initiatives and investments that drive growth and uphold brand reputation. They value solutions that offer competitive advantage and enhance the customer experience.

Marketing

Insight: This department aims to promote the gym or fitness center and attract new members. Marketing professionals look for tools that can aid in effective campaign management, customer engagement, and analytics to measure success.

Operations

Insight: Operations in fitness centers manage the day-to-day administrative and facility management tasks. They are primarily concerned with solutions that enhance operational efficiency, improve service delivery, and ensure facility cleanliness and maintenance.

Personal Training

Insight: Personal trainers focus on client satisfaction and retention. They are interested in innovative tools and technologies that enhance training sessions, such as advanced fitness equipment and software for personalized workout and nutrition plans.

Member Services

Insight: This team deals directly with client interactions and support. They prioritize tools that enhance customer service, streamline check-in processes, and facilitate better communication with members.

Purchasing

Insight: The purchasing department is responsible for acquiring equipment and services that align with the fitness center’s objectives. Their choices depend on product durability, cost-effectiveness, and supplier reliability.

Seniority Level

C-level Executives (e.g., CEO, CFO, CMO)

Insight: Focus on strategic growth, ROI, and overall brand enhancement. Investments must predictably drive member acquisition, retention, and enhance the overall customer experience.

VPs of Sales and Marketing

Insight: Concerned with how solutions enhance brand visibility and attract new business. They require tools that synchronize with marketing efforts and provide measurable results to justify the investment.

Operations Directors

Insight: Seek solutions that streamline gym operations, improve customer service efficiency, and reduce costs. They look for robust, scalable systems that can adapt to peak times and manage a large customer base effectively.

IT Directors

Insight: Interested in the integration, data security, and scalability of technological solutions. They prioritize systems that align with the existing tech infrastructure and minimize downtime.

Facility Managers

Insight: Directly involved with the maintenance and upgrading of gym facilities. They focus on operational efficiencies, equipment quality, and service reliability that can enhance overall facility performance.

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Buying Processes and Behaviors in Fitness

Long-term Partnerships Over Transactional Relationships

Fitness companies usually prefer forming long-lasting partnerships rather than engaging in one-off transactions.

They value consistency in quality and service which helps in maintaining brand standards.
Long-term partnerships can offer cost efficiencies through negotiated rates and contracts.
These relationships enable better customization and integration of services and products.

How to leverage: Focus on building trust and demonstrating long-term value in your offerings. Showcase examples of your sustained service levels and customer loyalty rewards. Framework your product or service as a solution that grows and evolves with their business needs, thus making the partnership invaluable.

Emphasis on Data-Driven Decisions

Fitness companies heavily rely on data to make purchasing decisions.

Data helps in understanding customer preferences and market trends.
Measurable ROI from previous investments influences future spending.
Data-driven decisions reduce risk and increase predictability in results.

How to leverage: Provide clear, data-backed assertions of your product’s effectiveness. Utilize case studies, analytics, and user testimonials that align with the fitness industry’s KPIs. Emphasize how integrating your product can directly impact and grow their customer base and profitability.

Focus on Customer Experience Enhancements

Enhancing the customer experience is a primary focus in the purchasing strategy of fitness companies.

Companies look to acquire products that streamline operations and improve service delivery.
Innovative solutions that enhance user engagement and satisfaction are highly valued.
The quality of customer support and after-sales service is crucial.

How to leverage: Highlight features of your product that enhance user experience and operational efficiency. Provide evidence of how your solution can help increase member retention rates and positive testimonials. Train your sales team to communicate effectively the direct benefits seen by end-users from every angle, from usability to customer support.

Cost-Effectiveness and Budget Alignment

Fitness companies are often constrained by budget, making cost-effectiveness a critical consideration.

Budget constraints are common due to high operational costs in the fitness industry.
Companies seek products that offer good ROI to justify expenditures.
There is a preference for scalable solutions that fit varying budget cycles.

How to leverage: Prepare flexible pricing plans and clearly outline potential ROI. Offer demonstrations and trials to prove value before a major investment is required. Educate them on how your product can help save costs in the long run, for instance through energy efficiency or lower maintenance costs.

Compliance with Industry Standards

Ensuring compliance with health and safety standards is essential for fitness companies.

Adherence to regulations keeps businesses legally safe and increases credibility.
Safety and health features can often be a selling point for fitness services.
Non-compliance risks can lead to significant financial and reputational damage.

How to leverage: Ensure your products meet or exceed industry standards. Provide detailed compliance documentation and potential training materials. Discuss how your product or service can reduce the burden of regulatory compliance, thus appealing to decision-makers conscious of legal obligations.

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Prospecting Tips for Selling to Fitness Companies

Demonstrate an Understanding of Health Trends

Fitness professionals always keep an eye on the latest health and wellness trends to stay competitive. Demonstrate your awareness of these trends and how your product aligns with or enhances them.

Tip: Refer to recent studies or market analyses that reflect evolving trends in fitness and wellness, aligning your product as a forward-thinking solution.

Leverage Social Proof

Decision-makers in fitness businesses often value proven results and testimonials. Share specific case studies or glowing reviews from similar businesses that have benefited from your product or service.

Tip: Provide concrete examples of how your product has improved other gyms or fitness centers, focusing on measurable outcomes like increased client retention or revenue growth.

Connect with Community Engagement

The fitness industry is community-oriented and values engagement. Explain how your product or service fosters a sense of community or enhances customer engagement.

Tip: Demonstrate ways your offering can help build a loyal community or enhance the social aspects of a fitness experience.

Stress the Importance of Efficiency and Ease of Use

Fitness instructors and gym owners are always looking for ways to streamline operations and improve efficiency. Clearly communicate how your product can save time and reduce workload, enabling them to focus more on their clients.

Tip: Discuss the user-friendly aspects of your product and how it integrates seamlessly into existing processes.

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Want to see more Fitness companies?

Things to Consider When Prospecting into Fitness Companies

Common Pain Points and Challenges for Companies in Fitness

Seasonal Fluctuations

Health and Safety Concerns

Innovation Pressure

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Fitness

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Fitness

Cost-Effectiveness and Budget Alignment

Compliance with Industry Standards

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Fitness Companies

Need prospects?

Explore Fitness Companies by Location

Top 10 Fitness Companies — a guide for sales

Want to see more Fitness companies?

Things to Consider When Prospecting into Fitness Companies

Common Pain Points and Challenges for Companies in Fitness

Innovation Pressure

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Fitness

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Fitness

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Fitness Companies

Explore Fitness Companies by Location