Top 10 Shoes Companies in 2025

Companies	Employees	HQ location	Revenue	Founded	Estimated Traffic	Industries
Adidas AG	View 94,601 employees	🇩🇪 Bavaria, Herzogenaurach+14	$ >1000M	1949	3,768,064	Fashion, Sports
Finish Line	View 6,581 employees	🇺🇸 Indiana, Indianapolis+5	$ >1000M	1982	95,386,999	E-Commerce, Retail
Caleres	View 2,411 employees	🇺🇸 Missouri, St. Louis+6	$ >1000M	1878	275,685	Fashion, Lifestyle
Lands’ End	View 2,795 employees	🇺🇸 Wisconsin, Dodgeville+9	$ >1000M	1963	104,959,999	E-Commerce, Fashion
Shoe Carnival	View 2,313 employees	🇺🇸 Indiana, Evansville+6	$ >1000M	1978	42,066,000	E-Commerce, Fashion
Rei	View 7,921 employees	🇺🇸 Washington, Seattle+4	$ 500-1000M	1938	154,034,995	E-Commerce, Fashion
Under Armour	View 9,381 employees	🇺🇸 Maryland, Baltimore+16	$ 500-1000M	1996	108,120,002	E-Commerce, Fashion
Forever 21	View 15,324 employees	🇺🇸 California, Los Angeles+5	$ 500-1000M	1984	49,970,002	E-Commerce, Fashion
FLO Mağazacılık	View 2,886 employees	🇹🇷 Istanbul, Bağcılar+3	$ 500-1000M	1960	60,829,998	E-Commerce, Fashion
Intersport	View 3,452 employees	🇫🇷 Manche, Normandy, Agneaux+52	$ 500-1000M	1924	32,268,999	E-Commerce, Retail
Adidas AG	View 94,601 employees	🇩🇪 Bavaria, Herzogenaurach+14	$ >1000M	1949	3,768,064	Fashion, Sports
Finish Line	View 6,581 employees	🇺🇸 Indiana, Indianapolis+5	$ >1000M	1982	95,386,999	E-Commerce, Retail
Caleres	View 2,411 employees	🇺🇸 Missouri, St. Louis+6	$ >1000M	1878	275,685	Fashion, Lifestyle
Lands’ End	View 2,795 employees	🇺🇸 Wisconsin, Dodgeville+9	$ >1000M	1963	104,959,999	E-Commerce, Fashion
Shoe Carnival	View 2,313 employees	🇺🇸 Indiana, Evansville+6	$ >1000M	1978	42,066,000	E-Commerce, Fashion
Rei	View 7,921 employees	🇺🇸 Washington, Seattle+4	$ 500-1000M	1938	154,034,995	E-Commerce, Fashion
Under Armour	View 9,381 employees	🇺🇸 Maryland, Baltimore+16	$ 500-1000M	1996	108,120,002	E-Commerce, Fashion
Forever 21	View 15,324 employees	🇺🇸 California, Los Angeles+5	$ 500-1000M	1984	49,970,002	E-Commerce, Fashion
FLO Mağazacılık	View 2,886 employees	🇹🇷 Istanbul, Bağcılar+3	$ 500-1000M	1960	60,829,998	E-Commerce, Fashion
Intersport	View 3,452 employees	🇫🇷 Manche, Normandy, Agneaux+52	$ 500-1000M	1924	32,268,999	E-Commerce, Retail

1. Adidas AG

Adidas AG is a renowned global leader in the athletic footwear industry, celebrated for its innovative designs and high-performance shoes. With a rich heritage rooted in sports, Adidas continues to push the boundaries in technology and sustainability, offering products that cater to both professional athletes and casual fitness enthusiasts. By consistently introducing groundbreaking technologies like Boost cushioning and Primeknit uppers, Adidas not only enhances athletic performance but also sets fashion trends worldwide. Their commitment to quality and performance makes Adidas a top choice for consumers seeking premium sports footwear.

Location 🇩🇪 Bavaria, Herzogenaurach	Size View 94,601 employees
Revenue $ >1000M	Industries Clothing and Apparel, Design, Sports, Consumer Goods, Commerce and Shopping
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2. Finish Line

Finish Line is a prominent retailer specializing in athletic shoes and apparel, catering to customers seeking performance and style. Located across numerous locations in the United States and online, Finish Line offers the latest and most sought-after footwear releases from leading brands like Nike, Adidas, and Under Armour. By focusing on providing a vast range of options and exceptional customer service, Finish Line positions itself as a go-to destination for sports enthusiasts and fashion-forward individuals alike. Their commitment to staying at the forefront of sneaker culture and trends ensures they meet the dynamic needs of their customers.

Location 🇺🇸 Indiana, Indianapolis	Size View 6,581 employees
Revenue $ >1000M	Industries Commerce and Shopping, Clothing and Apparel, Sports, Design, Consumer Goods
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3. Caleres

Caleres is a renowned footwear company that leads with a diverse portfolio of globally recognized brands. Specializing in a wide array of shoes, from high-end fashion to athletic performance, they deliver quality and style, meeting consumer demands in various market segments. Known for a keen understanding of customer preferences coupled with innovation in design, Caleres continues to shape footwear trends while ensuring comfort and durability. Their strategic approach in blending fashion with functionality enables them to stand out in the competitive shoe industry, catering to style-conscious consumers and athletes alike.

Location 🇺🇸 Missouri, St. Louis	Size View 2,411 employees
Revenue $ >1000M	Industries Clothing and Apparel, Design, Commerce and Shopping, Community and Lifestyle, Consumer Goods
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4. Lands’ End

Lands’ End, a renowned American clothing and home decor retailer, stands out for its high-quality and durable range of footwear. Known for combining comfort with classic styling, the company offers a variety of shoes designed to meet the needs of every customer, whether they’re looking for sturdy work boots, elegant dress shoes, or casual slip-ons. Lands’ End’s commitment to providing exceptional value and customer service ensures a personalized shopping experience, making it a trusted brand for consumers seeking both style and functionality in their footwear choices.

Location 🇺🇸 Wisconsin, Dodgeville	Size View 2,795 employees
Revenue $ >1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Consumer Goods
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5. Shoe Carnival

Shoe Carnival is a leading American footwear retailer known for its broad assortment of shoes for all ages and occasions. The company operates numerous stores across the United States, providing a fun and engaging shopping experience with a unique open floor plan and interactive promotions. Shoe Carnival’s approach to market includes a focus on value, variety, and trend-right footwear, making it a popular destination for families and fashion-forward shoppers alike. By continually adapting to consumer preferences and enhancing in-store experiences, Shoe Carnival successfully combines convenience with style to meet the dynamic needs of its customers.

Location 🇺🇸 Indiana, Evansville	Size View 2,313 employees
Revenue $ >1000M	Industries Clothing and Apparel, Commerce and Shopping, Consumer Goods, Design, Community and Lifestyle
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6. Rei

Rei is a widely recognized outdoor retailer known for its quality gear, including a diverse assortment of durable and high-performance shoes. Catering to outdoor enthusiasts and adventurers, Rei’s shoe collection ranges from rugged hiking boots and trail running shoes to casual sandals and winter footwear. With a commitment to sustainability, many of their products are made with eco-friendly materials, reflecting their dedication to environmental stewardship. Rei not only provides the essentials for tackling the great outdoors but also ensures that every product supports a sustainable future for outdoor activities.

Location 🇺🇸 Washington, Seattle	Size View 7,921 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Consumer Goods
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7. Under Armour

Under Armour is a prominent sportswear brand, renowned for its performance-driven footwear. Specializing in shoes, Under Armour combines innovative technology and design to enhance athletic performance and comfort. Their footwear range caters extensively to sports enthusiasts, offering models optimized for stability, durability, and agility across various sporting disciplines. This focus on technological advancement and user-specific design allows Under Armour to support athletes in achieving their personal best, demonstrating a strong commitment to excellence in the competitive sports apparel industry.

Location 🇺🇸 Maryland, Baltimore	Size View 9,381 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Sports, Consumer Goods
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8. Forever 21

Forever 21 is a well-known retail chain that offers trendy and affordable footwear as part of its wider fashion and accessories range. Catering primarily to the fashion-forward youth market, the company continues to capture attention with its stylish and diverse lineup of shoes, including boots, sandals, heels, and sneakers. Forever 21 emphasizes fast-fashion, responding quickly to changing styles and seasonal trends, ensuring that their offerings are both current and appealing. Their ability to blend fashion with affordability makes them a popular choice for young shoppers seeking trendy footwear without breaking the bank.

Location 🇺🇸 California, Los Angeles	Size View 15,324 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Community and Lifestyle, Design, Consumer Goods
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9. FLO Mağazacılık

FLO Mağazacılık, headquartered in Turkey, stands as a dominant player in the shoe retail industry. Known for offering a diverse range of footwear for men, women, and children, FLO combines quality with affordability, making it accessible to a broad consumer base. With hundreds of physical stores across Turkey and a robust online presence, FLO is well-regarded for its customer-centric approach, ensuring that each shopper finds the right fit and style. Their extensive collection features everything from formal shoes to casual wear, catering to the evolving needs and trends within the footwear market.

Location 🇹🇷 Istanbul, Bağcılar	Size View 2,886 employees
Revenue $ 500-1000M	Industries Clothing and Apparel, Commerce and Shopping, Design, Community and Lifestyle, Internet Services, Consumer Goods
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10. Intersport

Intersport is a leading global retailer specializing in sports shoes and apparel, focusing on providing top-tier athletic footwear for every type of athlete. Known for its extensive range, Intersport curates a selection from renowned brands to cater to both professional sportspeople and everyday enthusiasts. Their commitment to quality, performance, and comfort ensures that customers find the perfect shoes to enhance their sports performance and experience. Intersport’s deep understanding of athletic needs and its customer-first approach have cemented its status as a go-to destination for sports footwear around the world.

Location 🇫🇷 Manche, Normandy, Agneaux	Size View 3,452 employees
Revenue $ 500-1000M	Industries Commerce and Shopping, Sports, Clothing and Apparel, Design, Consumer Goods, Community and Lifestyle
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Things to Consider When Prospecting into Shoes Companies

Common Pain Points and Challenges for Companies in Shoes

Fluctuating Consumer Preferences

As fashion trends rapidly evolve, shoe companies must continuously adapt to shifting consumer desires, which can be both costly and challenging to predict accurately.

High costs for constant design innovation.
Risk of overproduction or underproduction.
Difficulty in forecasting demands, leading to potential revenue losses.

Sales Insight: Use this challenge as a way to promote adaptable and scalable solutions that can help your clients stay agile in a volatile market. Demonstrating an understanding of these trends can position you as a trusted advisor who brings fresh perspectives and innovative solutions.

Global Supply Chain Vulnerabilities

The shoe industry often relies on global supply chains, which can be disrupted by international events, logistics issues, or political unrest, affecting production and distribution.

Delays in shipping and increased transportation costs.
Dependency on overseas materials and labor.
Challenges in maintaining sustainable practices.

Sales Insight: Highlighting your knowledge of supply chain management and offering strategies to mitigate these risks can be incredibly beneficial. Discussing alternative supply chain solutions or local sourcing options could be the key differentiators in your conversations.

E-commerce Competition

With the rise of online shopping, traditional shoe retailers face stiff competition from e-commerce giants, making it difficult to maintain market share and customer loyalty.

Loss of traffic to brick-and-mortar stores.
Complexity of managing online presence effectively.
Pressure to offer fast shipping and easy return policies.

Sales Insight: Position yourself by understanding the nuances of online and offline retail, and advise on blending digital and physical marketing strategies. Insight into effective customer engagement techniques online can help leverage your role significantly.

High Expectations for Sustainability

Consumers are increasingly demanding sustainable and ethically produced footwear, which requires significant adjustments in production practices and sourcing materials.

Increased production costs.
Need for transparency in sourcing and manufacturing.
Difficulty in obtaining eco-friendly materials at scale.

Sales Insight: Encourage dialogue about sustainable practices and offer knowledge about eco-friendly materials and innovations. Being well-versed in this area can help you guide your clients towards more sustainable choices and enhance their brand image.

Rapid Technological Changes

Technological advancements, such as 3D printing and AI-driven design tools, are reshaping how shoes are designed and manufactured, posing a challenge for traditional manufacturers.

Need to invest in new technologies.
Training staff and redesigning workflows.
Balancing traditional craftsmanship with modern techniques.

Sales Insight: Explaining the benefits and potential of new technologies can make your advice invaluable. Offering insights into technology adoption and integration can help your clients stay competitive and innovative.

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Key Decision-Makers and Influencers in Shoes

Key Departments

Design and Development

Insight: This team focuses on the aesthetic and functional aspects of shoe production. They seek innovative materials and technologies that enhance product design while maintaining comfort and durability. Their decisions often weigh heavily on design uniqueness and market trends.

Production & Manufacturing

Insight: Responsible for the actual creation of shoes, this department looks for solutions that optimize manufacturing efficiency and reduce production costs. They value durable, cost-efficient machinery and technology that can improve output and maintain quality.

Supply Chain & Logistics

Insight: Efficient movement of materials is crucial in the shoe industry. This department prioritizes reliability, cost, and speed in their logistics and supply chain decisions to ensure timely delivery and minimal disruption.

Marketing & Sales

Insight: Tasked with promoting shoes and driving sales, this department looks for innovative marketing tools and platforms that can effectively reach and engage their target market. They focus on strategies that increase brand visibility and customer loyalty.

Quality Control

Insight: Ensures that all shoes meet the company’s standards and regulatory compliance before they reach the market. Quality control professionals seek tools that help them maintain high standards while streamlining the inspection processes.

Retail and Customer Experience

Insight: Focuses on the end-user experience in both physical stores and online platforms. This department considers solutions that enhance customer satisfaction, streamline in-store operations, or improve online shopping experiences.

Seniority Level

C-level Executives (e.g., CEO, CFO, COO)

Insight: Focus on strategic oversight and the overall financial health of their company. They are concerned with investments that guarantee ROI, innovative solutions for production efficiency, and maintaining a strong brand in the market.

Vice Presidents (VP) of Sales

Insight: Responsible for driving sales growth and achieving revenue targets. They seek solutions that can streamline sales processes, enhance customer engagement, and improve sales team productivity.

Vice Presidents (VP) of Marketing

Insight: Aim to enhance brand visibility and market penetration. Interested in tools that can analyze market trends, consumer behavior, and effectively manage marketing campaigns.

Directors of Product Development

Insight: Focus on the innovation and quality of product offerings. They look for solutions that will optimize product design processes, reduce time to market, and sustain competitive advantage.

Supply Chain Managers

Insight: Concerned with the efficiency of the supply chain, from procurement to distribution. They need reliable tools that help in managing inventory levels, supplier relations, and logistics planning.

Purchasing Managers

Insight: Primarily focused on sourcing materials and services at the best possible prices and terms. They value solutions that provide market intelligence, vendor management, and cost analysis tools.

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Buying Processes and Behaviors in Shoes

Emphasis on Design and Innovation

Companies in the shoe industry prioritize unique design and technological innovation to stay competitive.

Innovation drives differentiation in a saturated market.
Consumers demand the latest trends and technologies in footwear.
Companies are constantly looking for designs that reduce material costs and improve functionality.

How to leverage: Position your products or services as a solution that enhances their design capabilities or introduces new technologies. Show how you can help streamline the design process or reduce time-to-market for new products.

Cost-Effective Production Processes

Shoe companies aim to optimize their production processes to maintain profitability.

Material and labor costs are significant factors in shoe production.
Efficient production processes can significantly decrease per-unit costs.
Companies seek innovative production technologies that can scale without compromising quality.

How to leverage: Demonstrate how your solutions can lower production costs, improve production speed, or enhance product quality through advanced technology or streamlined processes.

Strategic Supplier Relationships

Building and maintaining strong supplier relationships are critical for shoe companies.

Consistent quality and reliable supply are essential for meeting market demands.
Supplier relationships can affect the overall cost-efficiency and product availability.
Volatility in raw material availability can disrupt production.

How to leverage: Offer solutions that assure consistency and reliability in supply chain operations. Highlight any systems you have that improve supply chain visibility or risk management.

Responsive Distribution Strategies

Responsive and flexible distribution strategies are crucial to meet consumer demands and seasonal trends.

The shoe market is highly seasonal and trend-driven.
Rapid changes in consumer preferences require agile distribution systems.
Effective distribution strategies can be a competitive advantage.

How to leverage: Showcase how your services can enhance their distribution capabilities, whether through faster logistics, better inventory management, or more effective demand forecasting tools.

Commitment to Sustainability

Sustainability is increasingly important in the shoe industry, with many companies looking to reduce their environmental impact.

Consumers are more environmentally aware and prefer sustainable products.
Sustainable practices can help companies tap into new market segments.
Regulatory pressure is increasing on industries to adopt green practices.

How to leverage: Emphasize how your products or services help in achieving sustainability goals. Focus on environmental benefits and compliance with regulations to attract modern eco-conscious buyers.

Direct-to-Consumer Sales Channels

Increasingly, shoe companies are exploring direct-to-consumer sales channels alongside traditional retail.

Direct sales can provide higher margins and better customer data.
Online shopping trends are accelerating the shift to direct sales.
Direct engagement with consumers enhances brand loyalty and feedback.

How to leverage: Offer technologies or platforms that support or improve direct-to-consumer sales channels, like e-commerce systems or customer relationship management tools.

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Prospecting Tips for Selling to Shoes Companies

Highlight Sustainability Practices

Sustainability is becoming increasingly important in the shoe industry, with many companies striving to reduce their environmental impact. When contacting potential leads, emphasize how your solutions can enhance their sustainability efforts.

Tip: Explain specific features of your product that are eco-friendly or how your service helps in reducing the environmental footprint.

Demonstrate Flexibility in Supply Chain Solutions

Supply chain issues can critically impact the shoe industry, which relies heavily on timely deliveries for seasonal products. Show that you understand these challenges and can offer flexible, reliable solutions.

Tip: Provide examples of how your service or product has successfully mitigated similar challenges for other clients in the shoe industry.

Emphasize Customization Capabilities

Personalization is key in the shoe industry to cater to diverse consumer tastes. Highlight how your offerings can be customized to meet the unique needs of each client.

Tip: Discuss customization options you offer that can help companies innovate in their product lines.

Leverage Technology Integration

Technological innovations are revolutionizing how shoes are designed, manufactured, and sold. When engaging with prospects, discuss how integrating your technological solutions can streamline operations and enhance product offerings.

Tip: Mention specific technologies you offer, like AI-driven trend forecasting or augmented reality for trying shoes virtually, and how these can benefit their business.

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Want to see more Shoes companies?

Things to Consider When Prospecting into Shoes Companies

Common Pain Points and Challenges for Companies in Shoes

High Expectations for Sustainability

Rapid Technological Changes

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Shoes

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Shoes

Responsive Distribution Strategies

Commitment to Sustainability

Direct-to-Consumer Sales Channels

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Shoes Companies

Need prospects?

Explore Shoes Companies by Location

Top 10 Shoes Companies — a guide for sales

Want to see more Shoes companies?

Things to Consider When Prospecting into Shoes Companies

Common Pain Points and Challenges for Companies in Shoes

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Shoes

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Shoes

Direct-to-Consumer Sales Channels

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Shoes Companies

Explore Shoes Companies by Location