HubSpot has selected Surfe as a data provider for contact sourcing and enrichment inside its new Prospecting Agent, the AI-driven workflow built into HubSpot to power prospecting.
Go-to-market teams are in the middle of the same shift everywhere. Prospecting tools that used to sit apart - a database in one tab, a spreadsheet in another, a sequencer in a third - are consolidating into one agent-run workflow, instead of a rep piecing it together by hand. HubSpot built their Prospecting Agent to run that workflow natively, and picked Surfe to power it.
HubSpot's Prospecting Agent is built to flag target accounts as in-market, tracking signals like a new hire, a funding round, a technology change, so a rep gets both the reason and the timing to act. Once that happens, Surfe comes into play. Missing half the buying committee? Surfe finds the CFO, the Head of IT, the VP of Operations, whoever the play calls for. Contact record thin on context? Surfe enriches it with first name, last name, company name, location, LinkedIn™ URL, seniority level, department, and more. Missing a phone number or email? Surfe finds and verifies those too. This gives reps more than a single lead. It is the account's full buying committee, role-tagged, enriched, verified, and ready.
This is the highest-stakes step in the workflow. The HubSpot Prospecting Agent acts on the data Surfe returns without a rep checking it first. Get the buying committee's contacts wrong, and everything built on top of them - the mapping, the drafted outreach, the calls and LinkedIn™ tasks queued up behind it - never lands. Here, HubSpot chose Surfe as the trusted data layer for its own customers, the layer its own Prospecting Agent depends on to act correctly and deliver results, every time. There is no clearer proof of Surfe's data accuracy and reliability than that.
So what actually stands behind that claim? Two things: finding the right contact, and enriching that contact's details. Finding starts with Surfe's own database, 1.6B+ contacts and 55M+ company profiles, the largest contact reach of the providers connected to HubSpot's Prospecting Agent.
On the enrichment side, Surfe's proprietary waterfall feature searches 15+ data providers in a dynamically ranked sequence, prioritizing whichever source is statistically most likely to return a verified number or email first. It then verifies the result against three or more sources before delivering it back to HubSpot's Prospecting Agent as a working contact.
Verification is one layer of trust. Where the data is actually handled is another: Surfe is built and headquartered in Europe, ISO 27001 certified and GDPR compliant by default. That matters more as GTM teams operate across borders. A US company selling into Europe, or a European team wary of routing customer data through a US vendor, gets a data provider whose home jurisdiction already matches the rules it has to answer to. That is real peace of mind, not a policy page written to satisfy an audit after the fact.
While the market's usual answer to fragmented prospecting has been another platform to log into, Surfe's has always been the opposite: live inside the tools reps already use, HubSpot included, so nobody has to move their workflow to get better data. HubSpot's Prospecting Agent is just the newest place that shows up.
David Chevalier, Co-Founder and CEO of Surfe: “We started Surfe because nobody in this market could tell us where the data actually came from. So we built the company on one rule: check more than one source, verify before you act, and never hide the work. HubSpot’s Prospecting Agent now runs on Surfe for exactly that reason. Being the data behind an AI agent that HubSpot trusts to act on its own is the clearest proof yet that the model holds up.”
Prospecting is moving from a rep doing the research to an agent doing it alone, and that only works if the data it acts on is accurate the first time. HubSpot picked Surfe to be that data layer, inside its own Prospecting Agent, the same way Surfe has always shown up: wherever the work already happens, not somewhere reps have to go find it. The workflow changed. What reliable data looks like did not.
Trelise Mansfield has built and led B2B SaaS marketing teams in New York, London, and Paris. Her range runs from the brand that finds its voice to the campaign that lands to the pipeline number that finally moves. The marketing she rates most is the marketing sales asks for by name. Born in New Zealand. Based in Paris.
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