ZoomInfo built a name synonymous with B2B data, and priced access to it for enterprise buyers: org charts, intent, and ABM tooling on one procurement line, a five-figure annual contract to match. Its database sits on a fixed refresh schedule, so a job change or new phone number can already be stale by the time you query it, and coverage thins out fast outside North America. Even there, benchmarking found it returning an accurate email for only about half the list.
Surfe is built to be much more reliable: a 1.6B-contact database with global coverage, live waterfall enrichment queried the moment a rep asks, delivered inside the tools reps already use, at a much highest global find rate.
ZoomInfo
Six situations where the data layer decides the outcome, and where ZoomInfo’s database starts to show its limits.
ZoomInfo’s find rate drops even on its home turf. In AMER, ZoomInfo found an email for 53.7% of the benchmark against Surfe’s 91.7%. Outside North America, the gap grows further.
A five-figure annual contract with auto-renewal is a lot to commit to before finding out if the data holds up.
ZoomInfo’s own workflow documentation tells users to coordinate large pushes with RevOps to avoid duplicates. Surfe checks first, so nobody has to coordinate anything.
Reps shouldn’t have to leave the platform where the conversation is happening just to check a CRM field.
ZoomInfo doesn’t include email verification in the product. Surfe validates before you ever see the address.
Licensing North America and then adding another vendor for EMEA or APAC adds up fast. Surfe’s coverage is one product, not an upsell ladder.
ZoomInfo isn’t the only database worth a second look. See how Surfe stacks up elsewhere.
FullEnrich enriches your spreadsheets. In a head-to-head test on 1,000 harder-to-find profiles, Surfe found more of them too: 65.7% of mobiles against FullEnrich’s 57.9%.
LeadIQ captures a contact fast and charges ten credits to guess at a phone number. Surfe found 94.9% of mobiles in its own benchmark and charges only when the number turns out to be real.
Kaspr reveals a European phone number and hopes it’s a mobile. Surfe found 94.9% of mobiles in its own benchmark, with every number checked for line type before a rep dials.
Cognism built its name on EMEA data. Surfe found 90.6% of EMEA emails in the same benchmark, against Cognism’s 67.7%.
Lusha built a database of cheap reveals. Surfe built one that’s actually validated: 89.4% of emails found, against Lusha’s 71.6%.
Apollos 56% mobile find rate vs Surfes 94%. Which one is your pipeline built on?
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