AI companies often have multiple departments involved in the purchasing process, including IT, data science, operations, and executive leadership. Each department has different priorities and concerns.
- IT and data teams focus on technical integration and performance.
- Operations may emphasize ease of use and how the solution supports business objectives.
- Executives are focused on long-term ROI and strategic fit within the broader business goals.
How to leverage: In your sales process, address the specific needs of each department. For IT, emphasize how your solution integrates with existing systems and data infrastructure. For business leaders, highlight the strategic impact and long-term value. Facilitate discussions between different departments to streamline decision-making and create alignment on how your solution benefits the whole organization.