Top 10 Market Research Companies in Germany 2025

We’re tracking 2,867 Market Research companies in Germany.

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Companies	Employees	HQ location	Revenue	Founded	Estimated Traffic	Industries
Freudenberg Group	View 2,828 employees	🇩🇪 Baden-Wurttemberg, Weinheim+93	$ 500-1000M	1849	249,063	Market Research
GfK	View 7 employees	🇩🇪 Bayern, Nuremberg+93	$ 500-1000M	1934	29,588,000	Analytics, Marketing
Statista	View 1,297 employees	🇩🇪 Hamburg+18	$ 500-1000M	2007	60,300,001	Market Research, Analytics
Guidepoint	View 2,521 employees	🇩🇪 Düsseldorf+52	$ 500-1000M	2003	116,886	Consulting, Market Research
Fraunhofer-Gesellschaft	View 8,959 employees	🇩🇪 Bayern\|Oberbayern\|Muenchen, Landeshauptstadt, München+95	$ 100-500M	1949	4,796,000	Product Research, Market Research
Statistisches Bundesamt Destatis	View 460 employees	🇩🇪 Hessen\|Darmstadt\|Wiesbaden, Wiesbaden+4	$ 100-500M	1948	9,366,999	Market Research
Eurofins Deutschland	View 327 employees	🇩🇪 Planegg/munich+15	$ 100-500M	1987	78,624	Market Research
Atheneum	View 808 employees	🇩🇪 Berlin+26	$ 100-500M	2010	39,366	Consulting, Analytics
Solactive AG	View 286 employees	🇩🇪 Hessen\|Darmstadt\|Frankfurt Am Main, Frankfurt Am Main+2	$ 50-100M	2007	947,230	Market Research, Impact Investing
Unicepta	View 309 employees	🇩🇪 Nordrhein-Westfalen, Cologne+18	$ 10-50M	1996	19,343	Marketing, Business Intelligence
Freudenberg Group	View 2,828 employees	🇩🇪 Baden-Wurttemberg, Weinheim+93	$ 500-1000M	1849	249,063	Market Research
GfK	View 7 employees	🇩🇪 Bayern, Nuremberg+93	$ 500-1000M	1934	29,588,000	Analytics, Marketing
Statista	View 1,297 employees	🇩🇪 Hamburg+18	$ 500-1000M	2007	60,300,001	Market Research, Analytics
Guidepoint	View 2,521 employees	🇩🇪 Düsseldorf+52	$ 500-1000M	2003	116,886	Consulting, Market Research
Fraunhofer-Gesellschaft	View 8,959 employees	🇩🇪 Bayern\|Oberbayern\|Muenchen, Landeshauptstadt, München+95	$ 100-500M	1949	4,796,000	Product Research, Market Research
Statistisches Bundesamt Destatis	View 460 employees	🇩🇪 Hessen\|Darmstadt\|Wiesbaden, Wiesbaden+4	$ 100-500M	1948	9,366,999	Market Research
Eurofins Deutschland	View 327 employees	🇩🇪 Planegg/munich+15	$ 100-500M	1987	78,624	Market Research
Atheneum	View 808 employees	🇩🇪 Berlin+26	$ 100-500M	2010	39,366	Consulting, Analytics
Solactive AG	View 286 employees	🇩🇪 Hessen\|Darmstadt\|Frankfurt Am Main, Frankfurt Am Main+2	$ 50-100M	2007	947,230	Market Research, Impact Investing
Unicepta	View 309 employees	🇩🇪 Nordrhein-Westfalen, Cologne+18	$ 10-50M	1996	19,343	Marketing, Business Intelligence

2. GfK

GfK, based in Nuremberg, Germany, stands as a globally recognized market research firm that leverages advanced analytics and data science to provide actionable insights into consumer behavior. Their expertise greatly aids companies in understanding market trends, optimizing product offerings, and formulating effective marketing strategies. Particularly in Germany, GfK’s comprehensive research tools and detailed analytics support local businesses by enabling them to stay competitive in a rapidly evolving marketplace. Their strategic location also positions them at the heart of Europe’s largest economy, making their insights particularly relevant to the dynamic European market.

Location 🇩🇪 Bayern, Nuremberg	Size View 7 employees
Revenue $ 500-1000M	Industries Data and Analytics, Professional Services, Sales and Marketing, Design, Software, Commerce and Shopping, Hardware, Advertising
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4. Guidepoint

Guidepoint, headquartered in New York with operations in Germany, is a global leader in providing expert research services to companies seeking insights across various industries. In Germany’s market research sector, Guidepoint excels by connecting clients with experienced professionals who offer valuable perspectives and data-driven insights, enhancing decision-making processes and strategic planning. This service is crucial for companies looking to stay ahead in competitive markets and innovate continually.

Location 🇩🇪 Düsseldorf	Size View 2,521 employees
Revenue $ 500-1000M	Industries Professional Services, Data and Analytics, Design, Information Technology
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5. Fraunhofer-Gesellschaft

Fraunhofer-Gesellschaft, headquartered in Germany, stands as one of Europe’s foremost research organizations focusing on applied sciences. Its extensive network includes various institutes across Germany that excel in innovation and development in numerous technological and scientific fields. In the realm of market research, Fraunhofer provides vital insights and cutting-edge solutions, aiding businesses in adapting to evolving market demands and discovering new opportunities. The organization’s deep commitment to practical, scalable solutions makes it a pivotal player in market research within Germany, empowering firms to leverage technology for sustainable growth.

Location 🇩🇪 Bayern\|Oberbayern\|Muenchen, Landeshauptstadt, München	Size View 8,959 employees
Revenue $ 100-500M	Industries Data and Analytics, Design, Science and Engineering, Biotechnology
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6. Statistisches Bundesamt Destatis

Statistisches Bundesamt (Destatis), headquartered in Wiesbaden, Germany, is the federal statistics office of Germany. It plays a crucial role in collecting, analyzing, and publishing statistical information on various economic, social, and environmental issues. This includes data that is pivotal for market research, providing insights that help businesses and government agencies make informed decisions. Their extensive range of statistics covers areas such as economic development, population, health, and much more, making them a key institution for comprehensive data in Germany.

Location 🇩🇪 Hessen\|Darmstadt\|Wiesbaden, Wiesbaden	Size View 460 employees
Revenue $ 100-500M	Industries Data and Analytics, Design
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7. Eurofins Deutschland

Eurofins Deutschland, located in Germany, is a pivotal player in the market research industry, offering a comprehensive suite of analytical testing services for a wide variety of sectors including food, pharmaceuticals, and environmental science. As part of the global Eurofins Scientific group, they employ a detailed and science-based approach to help companies understand the composition, and safety of their products to ensure regulatory compliance and quality control. Their strategic presence in Germany provides crucial insights and top-tier analytical capabilities that support businesses in making informed decisions grounded in reliable data.

Location 🇩🇪 Planegg/munich	Size View 327 employees
Revenue $ 100-500M	Industries Data and Analytics, Design
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8. Atheneum

Atheneum, based in Berlin, Germany, is a prominent player in the market research industry, providing a global platform that connects leading professionals across diverse fields for expert consultations. Serving clients like consultancy firms, corporate executives, and investment companies, Atheneum leverages technology and a vast network of industry experts to deliver targeted insights and data that drive strategic decisions in a competitive business environment. In Germany, Atheneum’s approach to harnessing expert knowledge helps businesses navigate market complexities with precision and foresight.

Location 🇩🇪 Berlin	Size View 808 employees
Revenue $ 100-500M	Industries Professional Services, Data and Analytics, Information Technology, Design
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9. Solactive AG

Solactive AG, based in Frankfurt, Germany, is an innovative index provider primarily focused on the development, calculation, and distribution of tailor-made indices across all asset classes. As a leader in the market research industry, Solactive equips clients globally with high-quality, cost-efficient indices. This is crucial for facilitating a diverse scope of investment strategies in Germany’s dynamic financial market landscape. Their proficiency in constructing indices that track market trends and investment opportunities empowers financial institutions with actionable insights and robust analytical tools.

Location 🇩🇪 Hessen\|Darmstadt\|Frankfurt Am Main, Frankfurt Am Main	Size View 286 employees
Revenue $ 50-100M	Industries Data and Analytics, Design, Financial Services, Lending and Investments, Manufacturing, Science and Engineering
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10. Unicepta

Unicepta, headquartered in Germany, is a powerhouse in the market research industry, renowned for its comprehensive data analytics and insightful business intelligence services. Specializing in media monitoring and analysis, Unicepta helps companies across various sectors to stay ahead by providing them with the tools needed to make informed strategic decisions. The company combines traditional methodologies with advanced technology to deliver real-time insights that are crucial for business development and maintaining competitive advantages in their respective markets.

Location 🇩🇪 Nordrhein-Westfalen, Cologne	Size View 309 employees
Revenue $ 10-50M	Industries Data and Analytics, Sales and Marketing, Internet Services, Media and Entertainment, Advertising, Design, Information Technology
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