2025’s Top 10 Market Research Companies in Switzerland

We’re tracking 566 Market Research companies in Switzerland.

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Companies	Employees	HQ location	Revenue	Founded	Estimated Traffic	Industries
Nestlé	View 117,069 employees	🇨🇭 Vaud, Vevey+45	$ 500-1000M	1992	5,295,999	Food and Beverage, Food Processing
Japan Tobacco International	View 23,586 employees	🇨🇭 Geneva+13	$ 500-1000M	1999	783,288	Market Research, Direct Marketing
Link	View 5 employees	🇨🇭 Zurich+3	$ 100-500M	1981	1,671,410	Consulting, Market Research
MoneyPark	View 105 employees	🇨🇭 Zurich+31	$ 50-100M	2011	348,940	Financial Services, Market Research
Iconomix	View 4 employees	🇨🇭 Zurich+4	$ 10-50M	2007	48,185	Financial Services, Market Research
Isc-Cx	View 206 employees	🇨🇭 Basel-City, Basel+1	$ 10-50M	2017	625,659	Market Research, Customer Service
Beobachter	View 45 employees	🇨🇭 Zurich+1	$ 10-50M	1927	1,522,399	Market Research, Politics
AmPuls Market Research	View 15 employees	🇨🇭 Lucerne+2	$ 10-50M	1996	167,967	Market Research, Consulting
DemoSCOPE	View 60 employees	🇨🇭 Lucerne, Adligenswil+2	$ 10-50M	1961	336,203	Consulting, Market Research
Wascosa AG	View 83 employees	🇨🇭 Lucerne+8	$ 10-50M	1964	10,146	Market Research, Transportation
Nestlé	View 117,069 employees	🇨🇭 Vaud, Vevey+45	$ 500-1000M	1992	5,295,999	Food and Beverage, Food Processing
Japan Tobacco International	View 23,586 employees	🇨🇭 Geneva+13	$ 500-1000M	1999	783,288	Market Research, Direct Marketing
Link	View 5 employees	🇨🇭 Zurich+3	$ 100-500M	1981	1,671,410	Consulting, Market Research
MoneyPark	View 105 employees	🇨🇭 Zurich+31	$ 50-100M	2011	348,940	Financial Services, Market Research
Iconomix	View 4 employees	🇨🇭 Zurich+4	$ 10-50M	2007	48,185	Financial Services, Market Research
Isc-Cx	View 206 employees	🇨🇭 Basel-City, Basel+1	$ 10-50M	2017	625,659	Market Research, Customer Service
Beobachter	View 45 employees	🇨🇭 Zurich+1	$ 10-50M	1927	1,522,399	Market Research, Politics
AmPuls Market Research	View 15 employees	🇨🇭 Lucerne+2	$ 10-50M	1996	167,967	Market Research, Consulting
DemoSCOPE	View 60 employees	🇨🇭 Lucerne, Adligenswil+2	$ 10-50M	1961	336,203	Consulting, Market Research
Wascosa AG	View 83 employees	🇨🇭 Lucerne+8	$ 10-50M	1964	10,146	Market Research, Transportation

1. Nestlé

Nestlé, headquartered in Switzerland, is primarily known as the world’s largest food and beverage company. In the realm of market research within Switzerland, Nestlé leverages extensive data analytics to understand and predict consumer behavior, thereby shaping its product innovations and marketing strategies. The company employs sophisticated market research techniques to maintain its competitive edge in developing products that meet ever-evolving consumer preferences. Their strategic use of market insights significantly informs their product development and global business strategies, ensuring they meet local tastes and preferences effectively.

Location 🇨🇭 Vaud, Vevey	Size View 117,069 employees
Revenue $ 500-1000M	Industries Food and Beverage, Health Care, Data and Analytics, Design
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3. Link

Link, headquartered in Switzerland, stands at the forefront of market research expertise, offering tailored solutions to clients eager to understand intricate market dynamics. Their services include consumer insights, brand positioning strategies, and comprehensive market analysis essential for data-driven decision-making. Operating primarily in the Swiss market, Link assists an array of industries in navigating the fast-paced market landscape efficiently, ensuring clients maintain a competitive edge in their respective sectors. Their strategic use of data helps companies optimize their operations and align better with customer expectations.

Location 🇨🇭 Zurich	Size View 5 employees
Revenue $ 100-500M	Industries Professional Services, Data and Analytics, Design
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4. MoneyPark

MoneyPark, based in Switzerland, is a premier independent mortgage specialist in the nation, revolutionizing the market research landscape in the finance sector. The company provides comprehensive services that assist clients in navigating the complexities of mortgage and real estate investments through detailed analysis and tailored advice. MoneyPark’s approach combines the latest technology with personalized expert consultations, empowering clients to make informed decisions in Switzerland’s dynamic property market. They are pivotal in bridging the gap between financial planning and strategic market investment insights.

Location 🇨🇭 Zurich	Size View 105 employees
Revenue $ 50-100M	Industries Financial Services, Data and Analytics, Design, Professional Services
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5. Iconomix

Iconomix, based in Switzerland, is an educational platform developed by the Swiss National Bank that delves into the complex world of economics through a variety of engaging modules. These modules are designed specifically for secondary education but are also instrumental for individuals seeking a clearer understanding of economic principles. Recognizing the value of informed decision-making in business environments, Iconomix provides resources that are particularly useful for personnel in market research, enhancing their ability to interpret economic trends and data effectively. This service ensures that professionals staying updated with economic knowledge can leverage this information in the strategic planning and competitive analysis vital for business success in Switzerland.

Location 🇨🇭 Zurich	Size View 4 employees
Revenue $ 10-50M	Industries Financial Services, Data and Analytics, Design
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6. Isc-Cx

Isc-Cx, based in CH, stands out in the market research sector by providing specialized customer experience solutions. Their services focus deeply on mystery shopping and customer satisfaction assessments to enable businesses to hone in on customer insights and improve their service quality. Isc-Cx utilizes advanced analytics and tailored research strategies to empower companies across various industries, ensuring their alignment with consumer expectations and market dynamics. This approach facilitates enhanced performance and competitive edge in today’s customer-centric business landscape.

Location 🇨🇭 Basel-City, Basel	Size View 206 employees
Revenue $ 10-50M	Industries Data and Analytics, Design, Professional Services, Software
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7. Beobachter

Beobachter, located in Switzerland, is a prominent consumer magazine known for its investigative reporting and comprehensive market research. With a focus on consumer rights and issues, Beobachter offers valuable insights on a wide array of topics impacting Swiss residents. Their extensive market research helps consumers make informed decisions, fostering transparency and trust in the marketplace. As a part of their strategic operations, Beobachter integrates detailed studies and surveys, enriching their robust content and support services.

Location 🇨🇭 Zurich	Size View 45 employees
Revenue $ 10-50M	Industries Data and Analytics, Design, Government and Military, Community and Lifestyle
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8. AmPuls Market Research

AmPuls Market Research, based in Switzerland, is a dynamic player in the market research industry, known for its comprehensive understanding of consumer behavior and strategic market insights. They assist businesses by providing detailed analyses and actionable reports, guiding them in making informed decisions about product launches, marketing strategies, and customer engagement. AmPuls’ focus on delivering clear and actionable insights makes them a trusted partner for companies looking to navigate the complexities of today’s competitive market environment.

Location 🇨🇭 Lucerne	Size View 15 employees
Revenue $ 10-50M	Industries Data and Analytics, Design, Sales and Marketing, Professional Services
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9. DemoSCOPE

DemoSCOPE, headquartered in Switzerland, is a prominent market research firm specializing in gathering and analyzing crucial data across various sectors. The company provides tailored research services that include consumer insights, opinion polling, and social research, aiding businesses in understanding market trends and consumer behaviors. With a robust presence in the Swiss market, DemoSCOPE offers valuable strategical insights that empower companies to make data-driven decisions, aligning with their business goals and enhancing their market positioning.

Location 🇨🇭 Lucerne, Adligenswil	Size View 60 employees
Revenue $ 10-50M	Industries Professional Services, Data and Analytics, Design, Community and Lifestyle
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10. Wascosa AG

Wascosa AG, based in Switzerland, is a prominent player in the rail freight industry, specializing in the leasing and management of freight wagons. Their innovative approach includes offering customized logistics solutions, which significantly enhances the efficiency of commodity transportation across Europe. Being at the core of market research in the railway sector, Wascosa AG leverages comprehensive data analytics to predict trends and optimize service offerings, aligning with the shifting dynamics of transportation and logistics. This strategic insight ensures they remain ahead in delivering value to their business clients in Switzerland and beyond.

Location 🇨🇭 Lucerne	Size View 83 employees
Revenue $ 10-50M	Industries Data and Analytics, Design, Transportation
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