Top 5 LinkedIn Outreach Integrations for Better Workflows

LinkedIn outreach is a key channel for outbound sales. It’s where buyers are active and outreach can feel more direct than an email. But many teams – and tools – still treat LinkedIn outreach as separate from the rest of sales workflows, which makes it harder to integrate into a daily workflow. 

Without the right setup, the process becomes manual. It slows reps down and makes it harder to keep track of conversations or follow-ups.

To make LinkedIn outreach work at scale,  it has to be part of your sales system rather than something you patch together on the side. That’s where LinkedIn outreach integrations come in. The right tools let you plan, track, and follow up on LinkedIn touches as easily as email or phone. They reduce admin, tighten workflows, and keep every contact and action where it belongs: inside your CRM.

In this post, we’ll walk through five of the best LinkedIn outreach integrations on the market – plus how Surfe fits in as the data infrastructure that supports your LinkedIn outreach workflows.

Because your outreach is only as strong as the systems behind it.

Why LinkedIn Outreach Needs to Be Integrated

LinkedIn doesn’t exist in a vacuum. Reps might start a conversation there – but they rarely finish it without switching channels: follow-ups might move to email, meetings are booked via calendar links, notes are recorded in the CRM. 

Multi-channel outreach is proven to drive better results. Research shows that teams using 4 to 6 channels tend to achieve the best response rates. And a case study by Outreach.io showcased a 300% increase in meetings booked when teams used LinkedIn as part of a structured, multi-channel approach.

But as the number of touchpoints increases, so does complexity. Without a system to tie it all together, all this valuable context gets lost – and follow-ups slip, CRM data becomes incomplete or outdated, and outreach sequences become less effective. 

These days, the best tools come with integrations to solve this very problem. They let teams:

• Build LinkedIn steps into the same cadences as email and phone
• Trigger reminders and follow-ups automatically
• Capture engagement data in real time
• Sync contact activity and updates back into the CRM

The result: cleaner workflows, fewer manual steps, and a consistent experience across every touchpoint.

Let’s take a closer look at the tools that make that possible – and how they bring LinkedIn into your workflow without adding extra overhead.

The Best LinkedIn Outreach Integrations

The strongest LinkedIn outreach integrations have a few things in common: they make social touches easy to schedule, simple to track, and consistent across the team. More importantly, they connect those steps to the rest of your workflow – so reps aren’t duplicating effort or losing context between tools.

Which platform of the below is best for you will depend on your volume, outreach cadence structure, and CRM setup. Here’s how each one helps bring LinkedIn into your prospecting flow.

1. Outreach.io

Outreach.io makes it easy to include LinkedIn in your outbound sequences without breaking stride. Reps can add connection requests, InMails, and follow-ups directly into their workflows – right alongside calls and emails – so every touchpoint is mapped out and accounted for. Because everything happens inside the same interface, follow-ups are easier to track, and CRM records stay accurate without extra admin.

Best for: High-volume outbound teams that need a structured, repeatable multi-channel outreach process. 

2. Salesloft

Salesloft integrates LinkedIn steps directly into your cadences, so social touches can be tracked and repeated just like any other task. Reps can send connection requests or log activity without leaving the platform, which reduces context-switching and helps maintain follow-up momentum. LinkedIn engagement is visible alongside calls and emails, giving managers a clearer picture of activity across the full sequence.

Best for: Sales operations teams that rely on full visibility and analytics across social, email, and phone outreach – especially when using LinkedIn Sales Navigator’s real-time insights embedded directly into cadences

3. HubSpot Sequences

HubSpot’s Sequences tool lets reps add LinkedIn tasks – like connection requests or follow-ups – directly into structured outreach flows, all from within the CRM. This makes it easier to keep LinkedIn touches consistent without losing the native reporting and automation HubSpot is known for. Because everything runs inside the CRM, teams benefit from centralised data, clear visibility, and fewer manual steps.

Best for: RevOps teams who want native CRM-linked LinkedIn tracking while ensuring reps consistently mix LinkedIn into their follow-up cycles.

4. Lemlist

Lemlist focuses on high-personalisation at scale – and that extends to LinkedIn. You can embed LinkedIn tasks into outreach flows alongside custom emails, helping reps create multi-step sequences that feel more human and less templated. The platform also supports conditional logic, so reps can adjust LinkedIn follow-ups based on lead behaviour or engagement level.

Best for: Teams that prioritise tailored messaging and want to combine LinkedIn with highly personalised, multi-channel outreach campaigns.

5. Reply.io

Reply.io makes it easy to include LinkedIn as part of a broader, automated outreach strategy. Reps can send connection requests, messages, or profile visits directly from the platform – alongside emails, calls, and SMS – so there’s no need to manage multiple tabs or tools. Every step is scheduled, tracked, and automatically synced with the CRM, which keeps workflows tight and sequences on pace.

Best for: Teams that want to blend LinkedIn into a multi-channel outbound motion without overcomplicating their tech stack – especially those focused on automation and efficiency.

Each of these tools brings LinkedIn into your outreach workflow in its own way – but they all depend on having the right data behind them. That’s where Surfe comes in.

How Surfe Complements Your LinkedIn Outreach Stack

The value of a strong outreach workflow depends on the quality of the data that feeds it. Surfe helps teams work faster and more accurately by making LinkedIn lead generation and CRM management seamless. With Surfe, reps can:

• Build lead lists directly from LinkedIn, including lookalike companies that match your ideal customer profile
• Enrich contact data instantly, with verified email addresses, phone numbers, and job details pulled straight into your workflow
• Add leads into sequences directly from LinkedIn, without switching tabs or copying data
• Sync contacts to your CRM in one click, keeping records accurate and removing manual entry
• Update profiles automatically when contacts change jobs, so outreach stays relevant and pipelines stay clean

Surfe works alongside your existing outreach tools – making sure your LinkedIn outreach sequences run on complete, current data every time.

Best LinkedIn Outreach Integrations: Final Thoughts 

Building an effective LinkedIn outreach strategy is about creating a process that fits into your daily workflow and scales without adding friction. The integrations we’ve covered here help bring structure, consistency, and visibility to LinkedIn steps, making it easier for teams to stay organised and on pace.

But even the best outreach tools need accurate data to perform. That’s where Surfe earns its place in your stack – by keeping lead information clean, complete, and synced across every system you rely on.

When your LinkedIn outreach is powered by the right tools and the right data, it’s easier to move faster, follow up smarter, and turn more conversations into pipeline.

FAQs

What Is LinkedIn Outreach in B2B Sales?

LinkedIn outreach is the practice of using LinkedIn to identify, contact, and engage potential buyers -as part of a structured sales strategy. It includes sending connection requests, personalised messages, and InMails, typically within a broader multi-channel outreach cadence. For B2B teams, LinkedIn outreach works best when it’s part of a multi-channel cadence that includes email, calls, and CRM updates. Done right, it helps reps reach decision-makers where they’re already active, using a channel that feels more direct and less saturated than traditional inboxes. To scale effectively, most teams use outreach integrations to schedule and track LinkedIn steps – so follow-ups don’t slip through the net, and CRM data stays up to date.

Why Is It Important to Integrate LinkedIn Into Your Outreach Workflow?

Integrating LinkedIn into your outreach workflow helps you maintain consistency across channels and keep follow-ups on track. Without integration, reps are forced to manage LinkedIn separately – copying data between tools, manually logging activity, and risking missed steps. The result is lost time, inconsistent outreach, and incomplete CRM records. Integrated tools solve this by letting reps schedule LinkedIn tasks like connection requests and InMails inside their cadences – right alongside calls and emails. This keeps everything in one place and ensures LinkedIn gets used as intentionally as any other sales channel. It also gives managers visibility across the full sequence, which leads to better forecasting and stronger team performance.

What Tools Can You Use for LinkedIn Outreach?

There are several tools built to bring LinkedIn into your sales cadence. Outreach.io, Salesloft, HubSpot Sequences, Lemlist, and Reply.io all support LinkedIn steps – like sending connection requests or logging profile views – within a structured workflow. These tools vary in complexity and focus, from high-volume automation to personalized messaging. Some platforms, like Salesloft and HubSpot, offer native CRM integration and strong reporting. Others, like Lemlist, are built for teams that need multichannel personalization at scale. Whichever you choose, the best tools help reps manage LinkedIn alongside other channels without switching tabs or duplicating work.

How Does Surfe Support LinkedIn Outreach?

Surfe complements LinkedIn outreach by solving the data and process gaps that outreach platforms don’t cover. It lets reps build lead lists directly from LinkedIn and instantly enrich contact data with verified emails, phone numbers, and company info. That data is synced directly into the CRM. Surfe also keeps records current when leads change roles, helping teams avoid wasted outreach and irrelevant messaging. It works alongside your existing tools to keep everything connected and up to date, so your outreach flows smoothly and CRM hygiene stays intact.

What Are the Benefits of Multi-Channel Outreach With LinkedIn?

Multi-channel outreach that includes LinkedIn consistently outperforms single-channel efforts. Research shows that teams using 4 to 6 channels achieve the highest response rates – and LinkedIn plays a key role in that mix. It’s where decision-makers are active, and it gives reps a chance to stand out with personalised, direct messaging. Platforms like Outreach.io and Reply.io report significant lifts in meetings booked when LinkedIn is part of a structured outreach flow. Combining LinkedIn with email, phone, and CRM tasks increases touchpoint variety, reduces drop-off, and helps build trust faster. With the right tools, it’s easy to manage all of this in one place.

What’s the Best Way to Scale LinkedIn Outreach Without Losing Quality?

The best way to scale LinkedIn outreach is to build it into your existing sales systems – so reps don’t have to choose between speed and precision. Tools like Outreach.io, HubSpot Sequences, and Salesloft let you plan and track LinkedIn touches inside multi-step cadences. When paired with a lead enrichment platform like Surfe, those sequences run on complete, accurate contact data pulled directly from LinkedIn. That means less manual work, fewer errors, and more consistent results. Instead of sending one-off messages or managing lists by hand, your team can work from a process that’s repeatable, reportable, and ready to scale.