6 Best FullEnrich Alternatives for Sales Teams Ready to Scale

TL;DR: FullEnrich does one thing well: verifying contact data in bulk. But for sales teams that need more than static enrichment, that’s not enough. This guide compares the top alternatives, including Cognism, Lusha, Apollo, LeadIQ, ZoomInfo, and Surfe, across accuracy, workflow fit, and ROI. Surfe is the only platform that connects verified contact enrichment with live CRM updates and LinkedIn prospecting, turning data accuracy into real sales motion.

FullEnrich has carved out a niche as a reliable tool for bulk data enrichment workflows: import a CSV, verify contacts, export clean data, repeat. For teams that only need to validate lists, it delivers.

But many sales and RevOps teams eventually need more than enrichment-only tools. If only accuracy is handled, bottlenecks pop up elsewhere: in disconnected workflows, missing intent signals, and manual CRM updates. Without visibility into live buyer activity or seamless sync between systems, data stops being actionable – and at that point, teams will have to look beyond FullEnrich for a more comprehensive solution.

Common alternatives like Cognism, Lusha, Apollo, LeadIQ, and Surfe each have different benefits, from regional data strength to pricing flexibility to CRM-native capture. What matters most varies by team: some care about mobile accuracy, others about how smoothly data moves into CRM, for example. Surfe links enrichment with day-to-day prospecting and CRM activity, so data accuracy translates directly into cleaner pipeline and faster deals.

Let’s take a look at why you need more than enrichment to stay competitive, before comparing FullEnrich alternatives and how each fits different types of sales teams.

Why Teams Look Beyond FullEnrich

FullEnrich does its job: it verifies contact data quickly and accurately. For smaller teams, that might be enough. But at some point, verifying CSVs starts to feel less like selling and more like data entry with better lighting. Plus, as sales organisations grow, enrichment-only tools start to show their limits.

When enrichment sits outside core systems, CRM data loses integrity, which impacts forecasts, reporting, and pipeline visibility. Over time, that disconnect compounds into missed revenue and poor resource allocation. On the other side of the coin, the right tool will protect your forecast from day dot.

Here’s where FullEnrich users start to feel its limits:

• Not designed for SDRs and BDRs: daily prospecting still requires tab-hopping and manual data entry instead of seamless, native integrations.
• No prioritisation: without signals or intent data, every lead looks the same, and reps can’t see which accounts are worth chasing first.
• No workflows: there’s no CRM sync, no LinkedIn extension, and no way to connect enrichment to outreach automatically.
• Data accuracy alone doesn’t scale: clean data is useful, but without automation, it can’t scale with a growing pipeline.

As a result, verified contacts don’t translate into conversations or revenue, and teams start to look for enrichment platforms that fill the gaps, connecting to their CRM and sales tools, automating updates, and surfacing buying signals.

Pick Your Priorities

Once teams realize enrichment alone can’t keep up, the next question is what actually matters most. Every tool approaches data differently, and choosing the right one depends on your team’s priorities.

Here’s how most teams break it down:

• Accuracy: do emails and phone numbers actually work? Are you paying for verified contacts or just enriched guesses?
• Coverage: does your data perform across regions ( like the US, EMEA, APAC), or does quality drop once you move beyond one market?
• Workflow fit: can reps capture and update data directly from LinkedIn, or are they still exporting CSVs and manually updating CRM fields?
• Prospecting signals: does your platform find job changes, funding events, or lookalike prospects to help reps focus on warm accounts?
• Value for money: are you paying for raw volume, or for usable, verified contacts that reach pipeline?

Getting this list straight helps teams filter out unsuitable platforms. After all, the best enrichment platform is the one that fits the way your team already works.

FullEnrich Alternatives

The six tools below were tested on independent data from more than 5,000 contacts across regions, industries, and company sizes. Let’s see how they measure up:

Alternative 1: Cognism

Best for: outbound teams across Europe that rely on direct dials to reach decision-makers. Picture SDRs spending their day in Sales Navigator and Salesforce, calling through verified mobile numbers.

Cognism positions itself as the compliance-first data provider for sales teams that rely on phone outreach. Its Diamond Data framework focuses on verified mobile numbers and GDPR alignment, making it one of the strongest options for EMEA-based teams.

• Diamond Data: strong verified mobile coverage for accurate direct dials
• Data Quality: ~67% accuracy across emails and mobile numbers
• Compliance: GDPR-first, making it a trusted choice for EU enterprise sales teams
• Pricing Model: unlimited enrichment model offers high value for heavy users, but is less efficient for lighter usage

Choose Cognism if your sales motion depends on verified mobile numbers in Europe and you need a compliance-first data provider that scales with outbound volume.

Alternative 2: Lusha

Best for: budget-conscious sales teams focused on email-heavy outreach.

Lusha offers a lightweight enrichment solution with a crowdsourced database. It’s built for teams that prioritize email as their main channel and need a lower-cost alternative to full-scale data platforms.

Key features:

• Accuracy: ~70% overall accuracy rate
• Mobile find rate: ~44%
• Data source: crowdsourced database, refreshed daily
• Pricing: budget-friendly compared to other providers
• Channel focus: Works well for email-heavy prospecting

Choose Lusha if: you’re looking for a low-cost enrichment tool to support email-first outbound, and can operate without advanced workflow features or deep global coverage.

Alternative 3: Surfe

Best for: sales teams that need more than enrichment, and want one tool to enrich, sync, and act on data without breaking workflows. It’s especially effective for teams using LinkedIn and their CRM together, where prospecting speed and data accuracy both matter.

What it is: Surfe is the most complete alternative for teams looking to replace both their enrichment tool and disconnected prospecting workflows with one solution.

Key features:

• Data accuracy: 93%+ verified contact accuracy with global coverage
• Enrichment model: waterfall enrichment across 15+ providers, credits only go on verified results
• Workflow fit: native Chrome extension overlays LinkedIn with CRM data; 1-click syncs to Salesforce, HubSpot, Pipedrive
• Signals and triggers: tracks job changes, funding events, and hiring activity; includes AI-generated lookalike accounts
• Integrations: Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Lemlist, Aircall

Choose Surfe if: you want a platform that goes beyond contact accuracy; one that connects enrichment directly to how your team prospects, updates CRM, and acts on buying signals. Among all these alternatives, Surfe is the only one built to combine verified data, sales workflows, and signal-based prospecting in one place. In other words, the difference between having data and working from it.

Alternative 4: ZoomInfo

Best for: US-based sales teams running ABM-heavy motions and relying on firmographic and intent data to drive segmentation and prioritization.

What it is: ZoomInfo is a legacy enterprise data provider with strong US coverage and advanced segmentation capabilities. It’s widely used by larger teams that need deep company insights, technographics, and buying intent signals to support targeted campaigns.

Key features:

• Geographic coverage: 65% US emails, 35% global
• Data depth: includes firmographics, technographics, and proprietary intent data (Scoops)
• Pricing: high cost with unclear pricing

Choose ZoomInfo if: your team is US-based, ABM-driven, and has the budget to support a high-cost, data-rich platform. It’s most effective when intent and segmentation matter more than cost efficiency or workflow simplicity.

Alternative 5: Apollo

Best for: sales teams that want to combine data enrichment, sequencing, and email sending within one platform, without the cost of legacy providers.

What it is: Apollo offers a consolidated outbound tool, enabling reps to find contacts, enrich data, and execute outreach from a single interface. It’s a cost-effective alternative for teams that want an all-in-one system without requiring deep global coverage.

Key features:

• Email coverage: ~70–80%
• Mobile coverage: ~60%
• Platform scope: Combines enrichment, sequencing, and email sending
• Geographic strength: Global coverage is weaker than Surfe or Cognism
• Pricing: More affordable than ZoomInfo, especially for non-enterprise teams

Choose Apollo if: you need an affordable all-in-one platform that covers the basics of data enrichment and outbound execution, particularly if your team is price-sensitive and doesn’t require top-tier coverage across all regions.

Alternative 6: LeadIQ

Best for: reps who build prospect lists directly from LinkedIn and want simple tools to capture contacts and kick off outreach with minimal setup.

What it is: LeadIQ offers a lightweight prospecting tool with basic enrichment and personalization features. It’s designed to help reps pull contact data from LinkedIn and send first-touch messages quickly, though its data quality and coverage lag behind other platforms.

Key features:

• Email find rate: 29%, with 60% quality
• Mobile find rate: 27%, with 50% quality
• Capture: Chrome extension pulls contacts from LinkedIn and Sales Navigator
• Outreach: AI-assisted personalization tool (Scribe) for faster messaging
• Integrations: Connects with Salesforce, HubSpot, and Outreach for direct sync
• Coverage limits: Lower enrichment accuracy, no deep intent data, weaker global coverage

Choose LeadIQ if: your reps live in LinkedIn, need quick list-building tools, and can trade off accuracy and coverage for speed and simplicity.

ROI Snapshot

The best way to compare the ROI of these tools is to look at how many of those ‘enriched’ contacts actually make it into sequences, conversations, and pipeline. Let’s see how they weigh up:

At first glance, most enrichment tools look similar – until you see what happens after export.

But some platforms generate high match rates but stall when it’s time to act, requiring manual exports, disconnected outreach, or CRM clean-up when what reps really need is to be moving onto outreach. Others give teams what they need: verified data synced directly into reps’ workflows, so enriched contacts move straight into sequences and conversations.

Best FullEnrich Alternatives: Final Thoughts

Most enrichment tools get you part of the way there: a list of names, numbers, and emails that may or may not turn into pipeline. But whether that data flows into conversations, forecasts, and deals – without adding friction – is another matter.

If you’re looking for alternatives to FullEnrich, Surfe is a strong option, combining verified enrichment, CRM sync, and LinkedIn-native workflows in one.

After all, clean data is nice. Conversations are better.