How a B2B Data API Can Power Your Prospecting

You know those circus acts that juggle while riding a unicycle across a tightrope? 

Sound familiar? We bet. The average day in sales involves balancing building relationships and closing deals with manual admin, data entry, and switching between disjointed tools. Any one misstep and your entire day can come tumbling down around you. Is it any wonder, then, that you’re looking to add a B2B data API to your workflows? 

Here’s the thing: modern sales takes up a lot of time. 68% of sales pros say note-taking and data input are their most time-consuming tasks. 45% are overwhelmed by the amount of tools in their tech stack. And we’re sure we don’t need to tell you that wasted time is not sustainable in such a competitive market. 

Enter: B2B data APIs. They help you improve efficiency, automate tasks, and close more deals faster. In other words, they’re your secret to not dropping any of your juggling balls or falling off your unicycle. And they’re exactly what we’re going to be talking about today: 

• What a B2B Data API Can Do for You
• Why Surfe’s B2B Data API is the Best Choice
• How to Add Surfe’s B2B Data API to Your Sales Workflow

By the time you’ve finished reading, you’ll understand why and how to add a B2B data API to your day-to-day, and even come away with a recommendation for the best B2B data API out there. 

Take your circus outfit off – it’s time to become a normal sales pro again. 

What a B2B Data API Can Do for You

First things first, why would you want to add a B2B data API to your workflow? 

Basically, you can configure APIs to do whatever you want. Think about the most annoying, painstaking task you do daily. Now think about not having to do it anymore. Sounds pretty great, doesn’t it? 

Let’s take an example. Say you’ve found a load of new leads, but you still need to enrich them with contact data. Sure, it might not be the most irritating task in the world – but it does take time, particularly when you’re working at scale. 

If you set up a B2B data API like the one Surfe makes (no idea how those guys made it in here, they must be good 😉), you could automatically enrich these contacts. All you’d need to do is sweet-talk your engineering team into writing a script that automatically calls Surfe API when, for example, a new contact is added to your CRM. 

In other words, this new script would keep an eye on your chosen trigger event and then call Surfe API to act off the back of it. If, say, you were automatically enriching new contacts, you’d have saved yourself a bucket-load of time finding verified email addresses – and eliminated the hassle of bounced emails, too. 

The beauty of a B2B data API is its flexibility: you can set them up to trim down all your most time-consuming admin jobs and use the hours saved to do the selling part of your job. Love it. 

Why Surfe’s B2B Data API is the Best Choice

We’re pretty sure you’re desperate to go away and set up a B2B data API for yourself after reading that. We were too when we discovered all the different use cases! 

Now, because we’re really, really nice people, and we don’t want you to waste another second of your time, we’ve even gone and found you a recommendation. We know, we know – you can thank us later. 

Reader, meet the Surfe B2B data API. Here’s why we think it’s the best one out there: 

• Speed: if you’re cutting down on admin time, you need to do it quickly. The Surfe B2B data API is faster than any other you’ll find for B2B data. Other tools may take up to 30 seconds to enrich a contact – ours can do it in bulk at a rate of 1 second per contact enriched. Speedy. 
• Accuracy: our API has an average 88% find rate for global contacts, which jumps up to 90% in specific regions like the US. This is *spoiler alert* a lot higher than our competitors’ find rates. 
• Built for sales teams: we’re sales pros ourselves. We intimately understand what SDRs, BDRs, and AEs need from a data perspective and designed our own B2B data API around those needs. 
• GDPR-compliant & secure: obviously, all the data you get from us is ethically sourced and will keep you compliant. No headaches combing through small print or last-minute panics with us. 

Got it? Good! Let’s find out how to add Surfe’s B2B data API to your workflow. 

How to Add Surfe’s B2B Data API to Your Sales Workflow

Step 1: sign up for Surfe. This bit’s easy peasy – it takes about 2 minutes, tops. 

Step 2: head to your Surfe Dashboard, click API Settings, and generate your API key.

Step 3: the universe is your oyster! With your new API, you can be confident you’ll receive accurate enriched contact data every time. Wherever in your sales processes you’re missing contact data, go ahead and add it right in. 

Step 4: start daydreaming about what you’ll do with all the time you’ve just saved. Goodbye manual data enrichment, hello assisting prospects with questions, focussing on strategy, and closing deals. Beautiful. 

Let’s Wrap It Up!

You may not be a circus juggler anymore, but at least you’ve got a cool party trick up your sleeve. 

Instead, you’re a sales pro who enjoys real-time data with an instant CRM sync, and verified contact data – plus you’ve got so much more time, you almost don’t know what to do with it all. And it’s all down to the power of the Surfe B2B data API. 

Sounds like a good daydream to us – time to go make it a reality. 

B2B Data API FAQs 

What Is a B2B Data API and How Does It Work?

A B2B data API is like an always-on data assistant that feeds fresh, accurate company and contact info straight into your existing tools. Instead of wasting time manually tracking down details, these APIs automatically pull in insights like company size, industry, revenue, and verified contact info, so you’ve always got the right data when you need it. Plug it into your CRM, sales engagement platform, or whatever else you’re using, and you’ll enjoy real-time data enrichment that helps sales teams, marketers, and recruiters reach the right people faster.

Why Should Sales Teams Use a B2B Data API?

Because wasting time on admin is so last decade. Sales teams juggle enough without having to hunt down contact details or update CRMs manually. A B2B data API automates time-consuming tasks and leaves you to spend more time on the important stuff (like, you know, selling). Faster prospecting, higher efficiency, and no more time wasted on tasks that could be automated? Sounds like a win to us.

How Can a B2B Data API Improve Prospecting?

Picture this: you’ve got a list of potential leads, but no contact details. Instead of spending hours tracking them down, a B2B data API could instantly enrich your list with verified emails and phone numbers. It also helps you qualify leads faster by pulling in company insights, industry data, and other crucial info. This saves you time, and allows you to easily scale prospecting without overloading yourself with work. Nice. 

What Makes Surfe’s B2B Data API Stand Out?

In a nutshell: speed, accuracy, and sales-first design. While other data APIs might take 30 seconds to enrich a single contact, Surfe’s API lets you enrich at scale, at a rate of 1 second per contact. With an 88% global find rate (90% in some regions), it delivers the most accurate data out there. Oh, and it’s built specifically for sales teams, meaning it integrates seamlessly into your workflows. GDPR-compliant and ethically sourced? Of course. Because the only thing worse than missing data is non-compliant data.

How Do You Integrate a B2B Data API Into Your Workflow?

It’s easier than you think. First, sign up for your chosen B2B data API (Surfe’s is a great choice, just saying). Then, generate an API key from your dashboard and integrate it with your CRM or sales tools. From there, set up automation rules – like triggering enrichment whenever a new lead is added. Once it’s up and running, your data updates itself in real-time. And that’s it, you’re done!