4 Best CRMs for Sales Managers that Value Data Accuracy

You know those things that you just grow out of? 

Your hatred of vegetables. Those shoes that just don’t fit anymore. That teddy bear you used to take everywhere (hang on a minute…what do you mean used to?). 

It’s easy enough to adapt when something’s no longer serving you – you learn to eat your greens, you donate your shoes, you pass your teddy along to a younger relative (sorry). But unfortunately, the same can’t be said for everything in life. 

Take your CRM, for example. Sales teams live and die by the quality of their data; if your records are inaccurate, incomplete, or outdated, you’ll suffer from wasted time, missed opportunities, and forecasting nightmares. And if your CRM can’t grow with you as your business scales, those problems are inevitable. No thanks. 

To keep your pipeline visible and your team efficient, you need to choose your CRM – and your systems for keeping it clean – very, very carefully. And that’s exactly why we’re going to run through the 4 best CRMs for sales managers today. Here’s what’s coming up: 

• Why a CRM Alone Isn’t Enough — But It’s a Start
• 4 Best CRMs for Sales Managers Who Care About Data Accuracy
• The Real Problem — and How to Solve It
• How Surfe Keeps Your CRM Clean — Automatically

By the time you’re done reading, you’ll have 4 of the best CRMs for sales managers to choose from — plus a bonus tip on how to keep your data squeaky clean from day one with help from Surfe. Let’s get moving 👇

Why a CRM Alone Isn’t Enough — But It’s a Start

A good CRM gives your work structure, visibility, and accountability. 

But there’s a problem: it relies on human input. And garbage in = garbage out. 

Now, we’re not saying that every single sales pro in the entire world is terrible at updating their CRM. We’re sure you’re perfect, don’t worry! That said, a whopping 40% still use methods like spreadsheets and email programs to store data instead of their CRM. 

Now, this doesn’t necessarily mean that 40% of sales reps the world over are lazy or inefficient. Far from it. They should be selling, not typing – and with a million other things to do, it’s understandable that updating records sometimes slips through the net. 

You can choose one of the best CRMs for sales managers in the world, but if you don’t have a system for keeping it clean and up-to-date, it’s going to fail. 

The solution? Carry on reading this blog post – we’re going to tell you which CRM to choose, and how to keep it clean.

4 Best CRMs for Sales Managers Who Care About Data Accuracy

First up: what actually are the best CRMs for sales managers? 

Pipedrive

We like Pipedrive because it’s got a simple, intuitive interface that’s built for sales teams. Cool features include a visual sales pipeline with drag-and-drop functionality and customizable reporting and activity tracking for all the visibility you need. 

Thanks to clever integrations and automations, Pipedrive minimizes the amount of data entry reps have to do, which keeps teams focused on sales cycles, and pipelines consistency. 

*Pssst* – don’t tell the others, but it’s our favorite for maintaining pipeline hygiene.

HubSpot

We’re sure you’ve heard of this one. HubSpot’s an all-in-one platform built for marketing, sales, and customer service. It comes with native email tracking, automation, and a solid free tier that scales as your team grows.

When it comes to data, HubSpot supports sales workflow automation through built-in features like deduplication and smart field updates — helping enforce consistent data standards without the headache of manual cleanup.

​​Salesforce

Oh look, another famous one! Salesforce is a serious platform – and while it’s not ideal for smaller businesses or those just starting out, its customization capabilities and extensive integration options make it a dream for bigger businesses. It’s got powerful automation and workflow capabilities, and very, very good analytics and sales forecasting tools. 

Use Salesforce, and you’ll enjoy granular control over data input rules and validation – which makes it much easier to enforce data hygiene at scale.

Copper

Copper is a great choice for small to medium-sized teams. It has lots of lovely integrations (hello, Google Workspace) to make your life easier, and automatic contact and activity capture to keep your workflows smooth. It’s also lightweight and fast, with low onboarding friction.

Copper’s integration with Google Workspace reduces the amount of manual data entry teams have to do, which in turn takes away the risk of human error. Nice! 

Ok, so you’ve chosen from our list of the best CRMs for sales managers – now, how do you make sure you start off on the right foot?

The Real Problem — and How to Solve It

There’s no point in choosing a CRM based on your clean data requirements, and then having reps manually update the data. 

Before you know it, you’ll have outdated information, missing emails, wrong phone numbers, and incomplete job titles. And those gaps lead to missing context on your leads and accounts, which means you’ll struggle with timing, personalization, all the good stuff. 

“But my reps flawlessly manually update data, every time,” we hear you cry. First up – lucky you! Second up – even if your reps are that good, 30% of contact data goes stale yearly. Cry. 

Mercifully, there is a solution: you just need a dynamic data layer that works in real time…and we know exactly which tool fits the bill.

How Surfe Keeps Your CRM Clean — Automatically

Hey! We’re Surfe, we’re experts in keeping your CRM data clean, and we’re so happy to meet you! 

Surfe is your secret weapon when it comes to eliminating manual data entry – forever – and making sure your contacts always stay up-to-date. Here’s how it works. 

Surfe integrates directly into LinkedIn and syncs contact data with your CRM. Spoiler: this can be from a single profile you like the look of, or your entire LinkedIn Sales Navigator list. 

If you’re wondering what type of data you can pull through to your CRM, we’re talking email addresses, phone numbers, and company details. Surfe can find all this thanks to its clever waterfall enrichment technology. This basically means it aggregates data from the best contact databases (in the order it thinks will be fastest) until it finds what you need. High accuracy and high coverage every time: love it! 

You can personalize to your CRM to your heart’s content by mapping and auto-syncing custom fields like job title, seniority, company size, and so on and so forth. This means that you’ll never have any excess clutter, just the information you need.

Another nice thing about Surfe is that, thanks to its integrations, you can work from wherever you like. Your CRM, LinkedIn…no more switching tabs, winning!

Use Surfe, and you’ll have a CRM that is *always* accurate, up-to-date, and trustworthy. Well worth it, in our very humble opinion.

Let’s Wrap It Up: Own the CRM, Own the Results

Secret teddy bear or not, you’re a sales manager now – which means you set the standards, and the tools, of your team. 

Choosing the right CRM is half the battle. The other half? Keeping it accurate and up-to-date – which, fortunately, is much less of a battle when you have a tool like Surfe on your side. 

FAQs About The Best CRMs for Sales Managers 

Which CRM Should Sales Managers Choose for Clean, Accurate Data?

It depends – what kind of sales manager are you, and what kind of team are you managing? 

• Pipedrive is perfect if you like keeping things visual and hands-on. It’s got a drag-and-drop pipeline, clever automations, and just enough structure to keep things tidy without turning into admin overload.
• HubSpot is a good shout for growing teams. It’s got solid automation and deduplication baked in, which means fewer duplicates, more consistency, and less time spent fixing messy records.
• Salesforce is for the big players. If your team’s sprawling across regions and industries, Salesforce gives you full control over who can enter what, where, and how. It’s complex – but it’s powerful.
• Copper is great for small teams that live in Google Workspace. It automatically pulls in contacts and activity from Gmail and Calendar, so your CRM updates itself while you get on with actual selling.
  

All four cut down on manual input, reduce errors, and keep your data clean. Just pick the one that fits in best with your team’s needs. 

Why Do Sales Managers Need a CRM With Strong Data Accuracy Features?

Because even the best strategy falls apart with bad data. Sales managers rely on accurate information to forecast, structure their sales processes, and track progress. If your CRM is full of outdated emails, missing numbers, and half-written job titles, you’ll waste time chasing dead leads and lose visibility over your pipeline. A CRM with strong data hygiene features helps maintain high-quality records with minimal manual input. It’s the difference between making confident decisions and guessing your way through the quarter.

How Does Surfe Help Sales Managers Keep CRM Data Clean?

Surfe plugs into LinkedIn and LinkedIn Sales Navigator, then automatically syncs verified contact info – like emails, phone numbers, and company details – directly into your CRM. No typing, no copying, no praying someone updated a record last week. Surfe even enriches your data using smart waterfall enrichment, so you always get the most accurate info available. And because it supports custom field mapping, you’re never overloaded with information you don’t need – just clean, targeted data you can actually use.

What Happens When Sales Managers Don’t Prioritize CRM Data Accuracy?

It’s not pretty. Incomplete or inaccurate data leads to poor lead qualification, misaligned outreach, and unreliable forecasts. Sales reps end up wasting time on the wrong accounts, and managers can’t spot gaps or trends in the pipeline. Worse still, outdated contact info can ruin your ability to personalize outreach. That’s why tools that automate and update CRM data (like Surfe) are essential for staying ahead.

What Features Should the Best CRMs for Sales Managers Include to Keep Data Accurate?

The best CRMs for sales managers don’t just store data – they actively keep it clean. Look for features that cut down on manual entry, like contact auto-sync, email and calendar integrations, and workflow automation. Bonus points if your CRM integrates with tools like Surfe, which enriches contact info and keeps it up-to-date.