Best ZoomInfo Alternatives in 2025: Verified Global Data Without the Price Tag

TL;DR: ZoomInfo may still be the most recognized name in sales data, but its high, opaque pricing and weak accuracy outside the US make it a poor fit for many teams. For reps, that means wasted outreach and rigid workflows; for leadership, it means overspending and unreliable forecasts. Other tools like Cognism, Lusha, or Apollo each cover part of the gap, but all involve trade-offs. Surfe is the only alternative that delivers verified global accuracy, LinkedIn-native CRM workflows, and proven ROI, so you don’t have to compromise.

ZoomInfo has long been the default choice for sales data, especially for US-based enterprise teams focused on account-based marketing. But for many modern sales orgs, it’s no longer the right fit.

The pricing is opaque and increasingly hard to justify, especially for smaller teams. Its strength in the US doesn’t extend globally, with significant drop-offs in data quality across EMEA, APAC, and LATAM. And while ZoomInfo has leaned heavily into bundled add-ons and ABM intelligence, many sales reps still just want one thing: accurate, actionable contact data that fits into the way they actually work.

There are alternatives. Tools like Cognism, Lusha, FullEnrich, Apollo, and LeadIQ each address parts of the problem – better coverage in Europe, more flexible workflows, or cheaper entry-level plans – but choosing the right one depends on what your team prioritizes.

If you’re looking for verified data, scalable global coverage, and CRM-native workflows without compromise, Surfe is the alternative worth paying attention to. With 93%+ verified email accuracy, coverage across the US, EMEA, APAC, and LATAM, and native LinkedIn-to-CRM workflows, it’s already helping thousands of sales teams reach their goals.

Why You Might Look Beyond ZoomInfo

Plenty of teams start with ZoomInfo because it’s the best-known name in sales data. At some point, most hit the same wall: paying a lot of money for email addresses that bounce, or phone numbers that don’t connect.

Whether it’s the opaque pricing, the weak global accuracy, or workflows that don’t match how your reps actually prospect, ZoomInfo often ends up being more cost center than growth driver.

• Cost: expect to pay between $15,000–$18,000 per year for a small team. Quotes are opaque and varied, making budgeting unpredictable. For sales leaders, that lack of transparency makes ROI harder to forecast and harder to defend.
• Coverage: ZoomInfo performs well in the US, but coverage weakens significantly in EMEA, LATAM, and APAC. If your team sells internationally, large parts of your addressable market may be underrepresented or missing.
• Accuracy: US email deliverability averages around 65%, but globally it drops to ~35%. For reps, that means chasing dead contacts. For leaders, it means pipeline numbers built on unreliable data.
• Workflow Fit: ZoomInfo was built for ABM, and it shows. For reps building lists from LinkedIn, the tool feels disconnected. Rigid enrichment workflows, tab-switching, and CRM friction slow everything down.
• Complexity: add-ons like conversational intelligence and intent signals may be valuable at enterprise scale, but for many teams, they bloat the platform. If all you need is clean, reliable contact data that works with how your team sells, ZoomInfo may be overkill.

Pick Your Priorities

Every enrichment tool claims to be the most accurate, the easiest to use, or the best value. But what matters is how well the tool matches the way your team actually sells.

Before diving into the alternatives, get clear on what you need most. Is it verified global data? Seamless LinkedIn capture? A budget-friendly way to enrich at scale? Prioritize your non-negotiables, and spot where your current tool is falling short.

Here’s what to look for:

• Accuracy: how often are emails and mobile numbers actually deliverable? Are you paying for guesses, or verified results?
• Coverage: do you sell into the US only, or does your team need solid data across EMEA, LATAM, or APAC?
• Workflow Fit: can reps enrich contacts directly from LinkedIn? Can they sync messages into CRM without copy-pasting?
• Prospecting Features: so you need market signals, job changes, lookalikes, or AI-powered recommendations, or just clean, enriched contact data?
• Value for Money: are you paying per contact, per user, or per verified match? What does it cost to get a usable lead into your CRM?

Alternatives to ZoomInfo

The six tools below were compared using independent test data across 5,000+ contacts, spanning multiple geographies, industries, and company sizes. Each one solves a specific pain like accuracy, coverage, or workflow, but only one delivers across the board.

1. FullEnrich

Best for: teams running bulk list enrichment at scale.

If your priority is to upload a CSV and get it back clean, FullEnrich does the job. It’s a no-frills enrichment engine built for RevOps teams who need verified data, fast.

• Data Quality: 80–85% email find rate, 90% email quality, 70–75% mobile coverage.
• ROI Model: Credits only burn on verified matches, which keeps costs tied directly to usable output.
• Workflow: Bulk upload only. No Chrome extension or direct LinkedIn capture.
• Limitations: No signals, no intent, no prospecting UI. Pure enrichment, no extras.

Choose FullEnrich if you need a pipeline of verified emails and numbers, not a full engagement stack.

2. Cognism

Best for: EMEA-first, dial-heavy teams prioritizing GDPR compliance.

Cognism positions itself as the go-to for compliant phone data in Europe, and it delivers on that front. With its Diamond Data, it prioritizes verified direct dials and GDPR-aligned processes, making it a solid option for teams that rely heavily on outbound calling in regulated markets.

• Data Quality: 68% email find rate, 67% email quality, 46% mobile coverage.
• Compliance Focus: GDPR-forward with opt-in workflows and local data centers, making it less of a risk for European teams.
• Usage Model: unlimited enrichment plans available, which can offer ROI at scale (but wasteful if underused).
• Integrations: tools like Salesforce, HubSpot, Pipedrive, and Outreach.
  Limitations: still pricey and opaque on quotes. More tailored for enterprise than startups.

Choose Cognism if your team relies on accurate mobile numbers in Europe and needs a compliance-first vendor to support heavy outbound call volume. Just be sure your reps are dial-heavy enough to justify the spend.

3. Lusha

Best for: Budget-conscious teams focused on email outreach.

Lusha is one of the more affordable enrichment tools on the market, with a browser extension that makes it easy to pull emails while prospecting. It’s built for teams that prioritize simplicity and cost over depth: ideal for early-stage startups or reps doing high-volume email outreach.

• Data Quality: ~70% email find rate, ~70% accuracy, 44% mobile coverage.
• Data Model: Crowdsourced and refreshed daily. Quick to update, but quality can vary.
• Integrations: Salesforce, HubSpot, Pipedrive, Outreach.
• Pricing: Starts at $29.90/month, which is easy to get started with.
• Limitations: Accuracy is inconsistent outside core regions. Lacks advanced workflows, signals, or CRM-native enrichment.

Choose Lusha if you need something fast, cheap, and simple, but don’t mind occasionally chasing stale data or working around missing features.

4. Surfe

Best for: Teams that want verified data, global coverage, and seamless workflows without compromise.

Surfe is the only tool in this list that combines high-quality enrichment with productivity-driven workflows. It’s built for modern sales teams who work out of LinkedIn, rely on their CRM, and need clean, verified data across multiple regions.

• Data Accuracy: 93%+ verified email accuracy across the US, EMEA, APAC, and LATAM.
• Workflow Fit: enrich directly from LinkedIn profiles, sync messages to CRM in one click, auto-log conversations, and avoid duplicates.
• Enrichment Model: credits only burn on verified matches. Waterfall data enrichment system pulls from 15+ data providers for higher hit rates.
• Signals & Features: get alerts for job changes, funding rounds, hiring trends, and AI-powered lookalike recommendations.
• Integrations: Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Lemlist, Aircall.
• Customer Results: 100+ hours/month saved per team (AB Tasty, OpenClassrooms), 3× more outbound leads, 142% more demos booked.

Choose Surfe if you’re tired of bouncing between tools, want verified data without regional gaps, and need your reps to spend time selling.

Surfe is one of the best ZoomInfo alternatives for teams who need verified global data, not just US-centric coverage. If you’re searching for smarter, cheaper alternatives to ZoomInfo that integrate with LinkedIn and your CRM, Surfe is the strongest fit.

5. Apollo

Best for: Teams that want data, sequencing, and outreach all in one platform.

Apollo is part enrichment tool, part sales engagement platform. It’s popular with early-stage teams because it bundles prospecting, email sequencing, and outreach into one relatively affordable system. The trade-off? It’s a jack-of-some-trades, with weaker global data and less workflow flexibility than tools purpose-built for enrichment.

• Data Quality: ~70–80% email accuracy, ~60% mobile coverage.
• Platform Scope: includes sequencing, email templates, and outreach tools. Basic, but usable.
• Global Coverage: weaker outside the US compared to Surfe or Cognism.
• Pricing: lower than ZoomInfo; good value if you’re using the full stack.
• Limitations: data reliability is inconsistent, especially outside the US. No waterfall enrichment or LinkedIn-native integration.

Choose Apollo if you’re just getting started, want everything in one login, and can accept patchy global data in exchange for bundled outreach tools.

6. LeadIQ

Best for: LinkedIn-first SDRs who need fast capture, but can live with limited accuracy.

LeadIQ is built for speed. Its Chrome extension lets SDRs grab contact info straight from LinkedIn and Sales Navigator in a couple of clicks. For early touches and outbound personalization, it’s a convenient tool, but the data quality just doesn’t hold up if you need global scale or verified enrichment.

• Data Quality: 29% email find rate, 60% email quality, 27% mobile find rate.
• LinkedIn Workflow: Chrome extension captures directly from LinkedIn and auto-logs to CRM.
• Features: includes an AI writing assistant (‘Scribe’) to help reps generate first-touch emails faster.
• Pricing: starts at $20/month, which is a low barrier to entry.
• Limitations: weak accuracy, especially outside the US. No advanced enrichment, signals, or CRM-native workflows.

Choose LeadIQ if your reps spend all day on LinkedIn and just need a quick way to capture contacts, even if that means sacrificing accuracy and depth.

ROI

Buying sales data shouldn’t feel like negotiating a software lease. But with tools like ZoomInfo, that’s often exactly the experience: opaque pricing, long contracts, and huge swings in what different teams pay for the same product. For leadership, that makes ROI hard to predict and even harder to justify. For smaller teams, it can mean rationing seats or cutting features just to stay within budget.

Meanwhile, most platforms still charge for unverified contacts, meaning you burn through credits (and budget) chasing bounced emails. The only thing worse than expensive data is paying for data that doesn’t deliver.

Here’s how the top alternatives compare – not just on cost, but on how far your budget actually goes.

Unlike most platforms, Surfe only charges for verified matches, so every credit gets you a usable contact. Combined with its time-saving workflows and higher accuracy, that makes the $39/month go significantly further than most tools priced 2–5× higher.

ZoomInfo Alternatives: Final Thoughts

ZoomInfo is still the biggest name in sales data, but that legacy comes at a cost: inflexible pricing, inconsistent global accuracy, and workflows that don’t match how reps actually prospect. For too many teams, it ends up being more overhead than output.

Cognism, Lusha, Apollo, LeadIQ, and FullEnrich all solve part of the problem; whether it’s better European coverage, cheaper entry points, or bundled sequencing features.

Surfe is the only ZoomInfo alternative that delivers across the board: 93%+ verified accuracy, strong global data, workflow-native prospecting, and usage-based pricing that aligns spend with results.

If you’ve been weighing cost against coverage, or data quality against workflow fit, Surfe is what it looks like when you stop choosing between them.