Combining Email and LinkedIn Outreach: A Guide to HubSpot Sequences

Sometimes working in sales is a bit like being a pizza at a party. 

(Yep, we did just write that – bear with us). 

There’s simply never enough of you to go round: you need to find new leads and their email addresses. Keep your HubSpot CRM up to date. Make sure that every single lead receives the right follow ups at the right time. Not to mention managing a different tool for every single task…hardly the most efficient way of working when you think about it. 

Fortunately for you, we’ve been thinking about this problem for quite a long time. Nobody likes feeling like they’re one moment away from being eaten up by all the tasks they have to do – which is exactly why we built Surfe. Nice to meet you! 

Surfe integrates the entire sales workflow – from prospecting to follow-up – to make your processes simple and efficient instead of overwhelming and all-consuming. Even better, it integrates with HubSpot sequences for complete automation. 

Sounds too good to be true? Promise it’s not. We’re going to show you how it works step by step: 

• Step 1: Finding Target Prospects
• Step 2: Discovering Email Addresses
• Step 3: Adding Prospects to HubSpot
• Step 4: Enrolling Contacts in HubSpot Sequences
• Why Would I Use Just One Tool For Sales Outreach? 
• How Surfe Makes It Possible

Time to put the pizza wheel away – we won’t be needing that anymore. Seeya!

Step 1: Finding Target Prospects

We’re sure we don’t need to tell you that LinkedIn is a goldmine for B2B sales prospecting. It’s got over 1 billion registered users, 134 million of whom use it daily. 

The sheer scale of LinkedIn’s membership is both a good thing and a bad thing. On one hand, you’re bound to find someone who could be interested in your product or service. On the other hand, there are so many people that it can be difficult to narrow these people down to your ideal customer. 

Use Surfe, and this needle-in-a-haystack problem is a thing of the past. Surfe’s lead list builder has powerful filtering options for narrowing down prospects based on industry, role, or location (to name just a few). 

You can also use Surfe’s ‘Company Lookalikes’ feature to find businesses that match your ICP, or your dream client, in just a couple of clicks. 

Ok, so you know how to use Surfe to find new leads quickly and easily. That’s the easy bit – what about their email addresses?

Step 2: Discovering Email Addresses

Joking, this bit’s really easy too! 

Surfe helps you find verified email addresses of your leads in just a click. How? Well, it uses waterfall enrichment technology – which basically means it aggregates contact data from the best databases until it finds an email address that looks accurate. 

From there, it checks and double-checks what it’s found using ZeroBounce (so you can be sure that your email’s not going to, you know, bounce) and then presents your results to you wrapped up in a shiny bow. 

Ok, maybe not in a shiny bow – but it’s going to save you so much time that it really will feel like a present. Think about it: right now, you probably either manually trawl through the internet looking for email addresses (tedious) or rely on a bunch of separate email finders that may or may not give you something accurate (also tedious). 

Instead of doing all that, you could just use Surfe and find email addresses in one click. No-brainer, right?

Step 3: Adding Prospects to HubSpot

You’ve now got your new leads and their contact details thanks to Surfe – but don’t you still have to battle with manually transferring all the data into HubSpot? 

Nope 😉 Instead, you can add your new contacts to HubSpot with a single click. All you need to do is head on over to your lists and click ‘Add all to HubSpot’. You can do the same thing for individual prospects too. 

Surfe will then send all the data it has – that’s contact details, email addresses, and LinkedIn activity – over to HubSpot, while you sit back and relax in the knowledge you never, ever have to manually transfer contact data ever again. 

Another perk of the Surfe-HubSpot integration: you’ll make sure that your CRM records are always accurate and up to date. The last thing you, or the rest of your team, want is to make an embarrassing mistake thanks to an incorrect email address, right?

Step 4: Enrolling Contacts in HubSpot Sequences

Now we’re getting to the good stuff: enrolling contacts in HubSpot sequences. 

Let’s say you’ve found the perfect lead on LinkedIn, and moved all their details into HubSpot. Before Surfe, you’d then have to click around to add the contact to the sequence. After Surfe, you can do it directly from LinkedIn. Here’s how. 

1. Getting Started 

Connect your HubSpot account to Surfe and head on over to LinkedIn. Open the Surfe sidebar on the right-hand side, and click ‘Profile’. You then have the option to toggle HubSpot sequences on and off – make sure it’s on!

2. Adding LinkedIn Profiles to Sequences 

First things first, visit the LinkedIn profile of the prospect you want to add to your HubSpot sequence of choice. 

In the info section, you’ll see an ‘Add’ button with the HubSpot logo – click it to add the LinkedIn profile to your CRM. 

3. Assigning a Contact to a Sequence 

Once the contact is firmly in your CRM, you’ll spot a new bar above the LinkedIn info section. 

Here you’ll be able to assign the contact to a specific HubSpot sequence: just hit ‘Choose a sequence’, select the right sequence from the pop-up menu, and you’re done! 

That’s no more multiple-step processes for adding a contact to a sequence – instead, you can do it all from LinkedIn. Love it. 

By integrating LinkedIn and Hubspot, you’re making your multi-touch, multi-channel outreach strategy much, much easier to act on: you can reach prospects through email and task reminders, while seamlessly incorporating LinkedIn touchpoints into your workflows, too.

Why Would I Use Just One Tool For Sales Outreach? 

If you’ve read the above, you should be sold by now. But just in case you skipped straight through to this bit, here’s what you can expect: 

Increased Efficiency 

Switching between platforms may seem like a small deal: but when you’re prospecting at scale, all that time you spend toggling between the two does add up. Add several tools into the mix, and it’s easy to see just how much of our precious time gets taken up on inefficient processes. 

In other words, that’s a really big slice of pizza. 

Improved Productivity 

Context-switching makes you less productive – by up to 80%. If your focus is taken up with the wrong things (switching tools and manual admin) you’ll spend less time on the right things (identifying prospects and building relationships with them). Simple.  

Better Results 

The more time you have to put into your outreach, the better it’s going to be. That means more personalization, and more consistent follow-ups, btw. 

The better your outreach, the better results you’re going to get. That’s good for you, good for your business, and good for the businesses that are just about to hear from you, btw. 

How Surfe Makes It Possible

Improved efficiency, productivity, and results? Er, yes please! 

The key to getting this perfect trio is streamlining every single part of your email and LinkedIn outreach into one simple process. Surfe lets you prospect and find contact details, sync everything with your CRM, and add your new contacts into a sequence in just one place. 

By integrating LinkedIn with Hubspot, Surfe makes everything that bit faster – you’ll spend less time handling common pain points during your day-to-day, and more time focusing on what matters.

Let’s Wrap It Up!

With Surfe, there’s always more than enough pizza for everyone. 

Say goodbye to feeling like there’s never enough of you to go round, and hello to a streamlined multi-touch, multi-channel outreach process that doesn’t feel like a huge pain to complete. By handling everything you need to do, Surfe will make you more efficient and get you better results. And who doesn’t want a slice of that?

FAQs About Combining Email and LinkedIn Outreach with Hubspot and Surfe 

How Does Surfe Simplify LinkedIn Prospecting?

Surfe makes LinkedIn prospecting quick and simple. Its powerful filtering options help you narrow down leads by industry, role, or location (to name a few). By cutting through the sheer scale of LinkedIn, Surfe makes sure you can focus on finding the most relevant prospects for your outreach efforts – all without guesswork or wasted time.

Can Surfe Really Help Me Find Accurate Email Addresses?

Absolutely! Surfe uses waterfall enrichment technology to locate and verify email addresses. It pulls data from the very best databases and validates the information with tools like ZeroBounce to make sure what it delivers is accurate. This means you can say goodbye to manual searches or unreliable email lists and trust Surfe to deliver verified email addresses in just one click – which saves you hours of work.

How Do I Add Prospects from LinkedIn to HubSpot Using Surfe?

With Surfe, adding LinkedIn prospects to HubSpot is super simple. When you’re on a prospect’s LinkedIn profile, simply use the Surfe sidebar to click ‘Add to HubSpot.’ Surfe will transfer all relevant details – like contact info, email addresses, and LinkedIn activity – straight into HubSpot. You can do the same for lists if you like. This makes sure your CRM is always accurate while eliminating the need for manual data entry.

How Does Surfe Streamline HubSpot Sequences?

Surfe makes enrolling contacts in HubSpot sequences simple and efficient. You can do it directly from LinkedIn. Just connect your HubSpot account to Surfe, open the Surfe sidebar, and toggle sequences on. From there, you can assign prospects to specific HubSpot sequences without leaving LinkedIn. This integration saves you time and keeps your outreach process smooth and effective.

Why Should I Use Surfe and HubSpot Together for Outreach?

Integrating Surfe and HubSpot creates a streamlined multi-channel outreach process. By combining email and LinkedIn workflows, you’ll save time switching between platforms, reduce manual admin, and increase efficiency. This leaves you more time to personalize your outreach and focus on building relationships. The result? Better productivity, improved results, and a smoother day-to-day workflow – perfect for scaling your sales efforts.