Surfe x Clay Integration: 93%+ Verified Enrichment Now Inside Clay

TL;DR: Surfe is now available as an enrichment provider in Clay. You can enrich companies, find people, and verify contact and company data directly inside Clay tables.

Why Surfe + Clay Is a Big Deal

Clay is one of the most flexible platforms for building data-driven workflows. Adding Surfe takes it a step further: now your enrichments are verified, accurate, and ready to use immediately.

Here’s what that means in practice:

• Hit your numbers with confidence → 93%+ email accuracy and strong global mobile coverage. 
• Build lists without friction → add Surfe enrichments directly to your Clay tables while you prep campaigns. 
• Control your costs → stick with Clay credits for speed, or plug in your Surfe API key for lower per-match costs. 
• It’s already live → Surfe is ranked #1 in Clay’s Find People waterfall. From the moment you enrich people in Clay, Surfe is there behind the scenes delivering verified contact data.

What You Can Do With Surfe in Clay

Here are a few real-world ways teams are already using Surfe inside Clay:

• Build a full account list for campaign targeting
  Start with a list of company domains → enrich with Surfe for size, revenue, industry, and headcount growth → layer on Clay’s signals (website traffic trends, job postings, or social presence) → export a prioritized ABM list straight into your CRM. 
• Identify decision-makers in key accounts
  Begin with company names or websites → use Surfe’s “Find People” to pull verified decision-makers (job title, seniority, department, email address, mobile number) → combine with Clay data like website visits or job postings to find the warmest prospects. 
• Enrich inbound leads before routing
  Start with raw inbound data (just an email or company) → Use Surfe to return the full profile (name, LinkedIn URL, company, role, revenue) → Add context with Clay’s other market signals (funding, hiring, technographics). → Now you’ve got a complete, verified lead record ready to drop into your CRM or your routing flow. 
• Stack sales and marketing signals together
  Start with a list of company domains → use Surfe’s enrichment to pull decision-makers (name, title, LinkedIn URL, seniority, department, verified email, and mobile) → layer Clay’s public web data (funding rounds, app store reviews, press mentions, social presence) → build a complete profile you can use for outbound personalization or campaign targeting. 
• Create dynamic watchlists of accounts
  Use Surfe to enrich target companies with firmographics and decision-makers → add Clay layers like job postings and LinkedIn followers → monitor accounts at scale and trigger alerts when buying signals shift.

Surfe in Clay vs Surfe Direct

You might be wondering: should you use Surfe inside Clay, or directly via the Surfe App / Sales API?

• Use Surfe in Clay if you’re working on campaign-level projects, layering multiple data sources, or building tables for RevOps and marketing workflows. 
• Use Surfe direct (App / Sales API) if your SDRs or AEs enrich lists daily, need CRM-native sync (HubSpot, Salesforce, Pipedrive), or want the lowest per-match costs. 

Either way, you get the same verified Surfe enrichment quality – it just depends where you prefer to work.

Why Surfe

Surfe is built to be the data infrastructure behind faster, cleaner, and more effective outbound.

• Verified enrichment → Surfe connects to 15+ providers through a waterfall enrichment model, running each query in real time. Emails are triple-validated with ZeroBounce, and credits are only consumed on confirmed results. No wasted spend, no inflated “found” rates. 
• Global coverage → 500M+ contacts and 350M company profiles spanning US, EMEA, APAC, and LATAM – reliable reach for international teams. 
• Sales signals that matter → Daily job-change alerts, funding events, hiring spikes, and other triggers packaged into Market Signals reps can act on immediately.. 
• AI-powered prioritization → Surfe identifies lookalike companies based on your best customers and ranks them by intent and fit. 
• Seamless workflows → Enrich and sync directly from LinkedIn into your CRM. Integrates with HubSpot, Salesforce, Pipedrive, Outreach, Salesloft, and Lemlist, so your stack actually works together.

Customers report:

• 3x more outbound leads generated.
• 142% more booked demos.
• 155+ hours saved per team, per month.
• 4+ hours saved per BDR, per week.

Surfe doesn’t just give you data – it gives you data you can trust, structured for real sales outcomes.

What’s Next

We’ll be publishing a step-by-step how-to guide soon to walk you through setting up Surfe in Clay and making the most of it.

But for now, the big takeaway is simple: Surfe is live in Clay, and that means your enrichment just got a whole lot easier.

So whether you’re prepping campaigns in Clay or running prospecting directly in your CRM, Surfe has you covered.

Open Clay today, check your enrichment list, and you’ll see us there waiting for you.