Surfe vs FullEnrich: Pricing, Features, and Accuracy Compared
Picture a sales rep starting their day with a new list of prospects. The first email bounces. The second call goes nowhere because the number is invalid. By the fifth attempt, they’ve spent an hour and haven’t reached a single decision-maker.
If this happens across an entire team, the long-term cost of bad data becomes obvious; activity is wasted, trust in the CRM decreases, and pipeline isn’t accurate.
The lead enrichment tool you choose to enrich your CRM matters. And we’re going to cover two of them today: Surfe vs FullEnrich.
Both platforms aim to fix the same problem – unreliable data – but in different ways. FullEnrich is a pure enrichment engine, designed to verify bulk lists with high yield. Surfe takes a broader approach, combining enrichment with LinkedIn-native capture, live buying signals, and CRM workflows that keep data current.
We tested them side by side on 5,000 contacts to measure accuracy, coverage, workflows, and pricing.
By the time you’ve finished reading, you’ll understand the difference between the two and be able to choose the right tool for your business.
Our Methodology
We compared Surfe vs FullEnrich on equal terms, with one dataset, the same enrichment process, and consistent measures of performance.
The Test
Here’s how our test worked:
Sample: we tested Surfe and FullEnrich on the same dataset of 5,000 contacts. Using one list ensures a direct, like-for-like comparison.
Mix: the contacts were deliberately varied across geographies, industries, and company sizes. This mix mirrors the conditions sales teams face in real prospecting, making the results more representative.
How We Measured Success
We used two metrics to measure success:
- Find rate: the percentage of contacts where an email address or mobile number was returned.
- Quality: the percentage of those emails or mobiles that proved valid and deliverable.
A Note on Results
Data accuracy for sales should be judged on two metrics. Find rate on its own can be misleading. Some tools generate email patterns (e.g., first.last@company), which inflate find rate numbers but don’t necessarily result in an accurate email address. By measuring find rate and quality, we’re showing how much of the data can actually be used to reach prospects and keep CRM records reliable.
Mobile numbers were also included in the test. Because they are harder to source and validate, success rates tend to be lower. Providers with documented validation steps typically achieve stronger consistency.
Performance & Coverage
Good lead enrichment tool performance is about finding enough contact data in your desired market, plus having the data quality to support real conversations. Here’s how Surfe vs FullEnrich compared in our 5,000-contact test.
Head-to-Head Results
| Provider | Email Find Rate | Email Quality | Mobile Find Rate | Mobile Quality |
| Surfe | 87% | 90% | 72% | 65% |
| FullEnrich | 80–85% | 90% | 70–75% | 65% |
Surfe
- Surfe provides balanced coverage across the US, EMEA, APAC, and LATAM, making it effective for teams prospecting in multiple regions.
- It uses waterfall enrichment across more than 15 providers and applies ZeroBounce verification to every email.
- Credits are only consumed on verified matches, so teams don’t pay for unusable data.
- Its dataset is extensive, with 500 million professional profiles and 350 million company profiles.
FullEnrich
- FullEnrich also runs waterfall enrichment across more than 15 premium providers, with credits only deducted when a match is verified.
- Its strongest results are seen in North America, India, and EMEA, where coverage is particularly deep.
- Unlike Surfe, it is built solely for enrichment and does not extend into prospecting features or CRM-native workflows.
Why This Data Matters
High find rates and accuracy numbers will lead to strong CRM data enrichment. And that leads to the outcomes sales teams care about:
- More conversations: higher accuracy means fewer wasted emails and more live connections with decision-makers.
- Coverage where you sell: global reach supports multinational teams, while regional strength may be enough if your market is narrower.
- CRM health: verified contacts prevent duplicates, clutter, and inaccurate records that distort reporting.
- Predictable growth: clean, reliable data underpins consistent outbound performance and a more dependable pipeline.
Workflows & Integrations
The value of enrichment depends on how easily it moves into daily prospecting – after all, if the sales prospecting software doesn’t easily integrate into your reps’ workflows, it won’t get used.
Surfe
- Surfe allows enrichment directly in the app, through its Chrome Extension on LinkedIn, via bulk CSV uploads, or through API.
- It integrates natively with Salesforce, HubSpot, Pipedrive, Copper, and Google Sheets, with real-time sync to keep records current.
- Surfe also connects directly to sales engagement platforms like Salesloft, Outreach, Lemlist, and Aircall.
- Features such as LinkedIn Message Sync, daily job-change refresh, and live updates embed enrichment into prospecting and CRM activity.
FullEnrich
- FullEnrich supports enrichment via its Chrome Extension, CSV uploads, or API.
- It integrates with Salesforce, HubSpot, and Pipedrive, and can connect to other systems through Zapier, Make, Clay, and n8n.
- Unlike Surfe, it does not offer LinkedIn message sync or native integrations with engagement tools.
- Its focus is on returning verified enrichment data, not embedding into sales workflows.
How to Decide
Making the choice between Surfe vs FullEnrich depends on whether enrichment is all you need or whether you want it tied into daily workflows. Surfe is designed for teams that want enrichment to flow directly into LinkedIn activity, CRM updates, and engagement platforms. FullEnrich is a simpler option for teams who only need clean enrichment returned from existing lists.
Signals & Automation
Signals and automation are what help reps act at the right time – and where the difference between Surfe and FullEnrich becomes clearer.
Surfe
- Surfe includes advanced firmographic filters such as industry, employee count, revenue, funding stage, tech stack, and headcount growth.
- It tracks signals like job changes, hiring events, and funding rounds to identify when prospects are most likely to be receptive.
- AI Lookalikes and Sales Recommendations provide guided prospecting, helping reps discover new accounts that resemble best-fit customers.
FullEnrich
- FullEnrich offers no signals, scoring, or intent features.
- It does not provide company search or lookalike capabilities.
Simply put, signals and automation aren’t what FullEnrich does. Instead, it’s purely enrichment-focused, returning verified contact details without prospecting support.
How to Decide
Surfe suits teams that want enrichment enriched with buying signals and AI-driven recommendations to guide daily prospecting. FullEnrich is a fit for teams that only need verified enrichment and prefer to manage targeting and timing elsewhere.
Pricing & Credits (50-user examples)
Pricing models impact how predictable enrichment costs will be over time – plus, they’ve got to align with budget in the first place. Here’s how Surfe pricing vs FullEnrich pricing compares at a 50-user scale.
Surfe vs FullEnrich Pricing At A Glance
| Provider | Annual Cost (50 users) | Credits Included (per user/month) | Compliance |
| Surfe Essential | $17,400/year | 500 emails | SOC 2 Type II + GDPR compliant |
| Surfe Pro | $31,860/year | 1,000 emails + 100 mobiles | SOC 2 Type II + GDPR compliant |
| FullEnrich | $92,400/year | 2,400 emails + 100 mobiles | GDPR + CCPA-aligned |
Surfe
- The Surfe Essential plan costs $17,400/year for 50 users, including 500 emails per user each month.
- The Surfe Pro plan costs $31,860/year, including 1,000 emails and 100 mobiles per user each month.
- Teams can add 600,000 extra emails for $15,000, with credits only consumed on verified matches.
- Surfe is SOC 2 Type II certified and fully GDPR compliant.
FullEnrich
- FullEnrich’s pricing is $92,400/year for 50 users, including 2,400 emails and 100 mobiles per user each month.
- Credits only burn on verified matches, giving predictable ROI on enrichment spend.
- The platform is GDPR and CCPA-aligned.
Value Snapshot (ROI Modeling)
- Surfe Pro delivers about 470,000 verified emails annually, at a cost of approximately $0.07 each, and 28,000 verified mobiles at a cost of approximately $1.13 each.
- FullEnrich delivers about 1.29 million verified emails annually, at a cost of approximately $0.07 each, and 28,000 mobiles at a cost of approximately $3.27 each.
How to Decide
Surfe provides lower-cost mobile phone numbers and more features per seat, making it a stronger choice for teams that want enrichment tied into workflows. FullEnrich delivers more verified emails at scale, so it may appeal if bulk email enrichment is your single priority.
Who Should Choose What
Choosing between Surfe vs FullEnrich comes down to how your team sells and what – if anything – you need beyond enrichment.
Surfe is Best For:
- Surfe is best for teams prospecting globally, with coverage across the US, EMEA, APAC, and LATAM.
- It suits sales organizations that need CRM-native workflows, including real-time sync, LinkedIn message capture, and job change alerts.
- It is also a strong fit for growing teams that want enrichment alongside buying signals, prospecting tools, and APIs to scale operations.
FullEnrich is Best For:
- FullEnrich is best for operations teams working from existing lists pulled from LinkedIn, CRMs, or other sources.
- It suits companies that only care about clean enrichment output and do not require signals or workflows.
- It is also a good fit for teams willing to trade broader features for maximum verified yield per dollar.
How to Decide
Surfe is the better option if you want enrichment embedded in prospecting and CRM workflows, with signals and automation to keep data current. FullEnrich is the simpler choice if your focus is on bulk verified enrichment alone.
Surfe vs FullEnrich: Final Thoughts
There’s a clear distinction between Surfe and FullEnrich. FullEnrich is a dedicated enrichment engine. If you already have prospect lists and want to maximize verified email yield, it delivers strong results at scale.
Surfe takes a broader approach. It combines verified enrichment with LinkedIn-native prospecting, buying signals, CRM-native workflows, and integrations that keep data live and usable. With lower unit costs on mobiles and credits that only get used on verified matches, Surfe delivers a lower effective cost per usable contact.
The choice comes down to scope. FullEnrich makes sense if you only want bulk enrichment. But for teams that want enrichment plus the workflows that drive daily sales activity, Surfe is the more complete, cost-efficient solution.
FAQs
What Is The Difference Between Surfe Vs FullEnrich?
The difference between Surfe vs FullEnrich comes down to scope. FullEnrich is a dedicated enrichment engine designed to verify bulk contact lists with high yield. It focuses on returning clean email and mobile data, without extra features. Surfe takes a broader approach. Alongside verified enrichment, it offers LinkedIn-native capture, live buying signals, CRM-native workflows, and guided prospecting through AI recommendations. This makes Surfe more suitable for teams that want enrichment tied directly to daily prospecting and CRM activity, while FullEnrich works best if enrichment alone is all they need from the tool.
Which Is More Accurate: Surfe Or FullEnrich?
Both Surfe and FullEnrich achieve high accuracy rates in enrichment. In our 5,000-contact test, Surfe delivered an 87% email find rate with 90% quality, while FullEnrich returned an 80–85% email find rate with the same 90% quality. For mobile numbers, both platforms performed similarly, with Surfe at a 72% find rate and FullEnrich at 70–75%. The key difference is that Surfe applies ZeroBounce verification on every email and only uses credits on verified matches, making sure teams don’t pay for unusable data.
Does Surfe Or FullEnrich Offer Better Coverage?
If you’re comparing Surfe vs FullEnrich for coverage, the better choice depends on where you sell. Surfe offers balanced reach across the US, EMEA, APAC, and LATAM, making it effective for global sales teams. FullEnrich shows its strongest coverage in North America, India, and EMEA, but less depth in other regions. Both use waterfall enrichment from more than 15 premium providers and only consume credits on verified matches. For multinational prospecting, Surfe is the stronger fit, while FullEnrich may be sufficient if your focus is primarily on its strongest regional markets.
How Do Workflows Differ Between Surfe And FullEnrich?
Workflows are one of the clearest differences between Surfe vs FullEnrich. Surfe integrates directly with Salesforce, HubSpot, Pipedrive, Copper, and Google Sheets, syncing data in real time. It also connects to engagement tools like Salesloft and Outreach, while features like LinkedIn Message Sync and daily job-change refresh embed enrichment directly into prospecting. FullEnrich, in contrast, supports enrichment via Chrome Extension, CSV upload, or API, and connects to systems through Salesforce, HubSpot, Pipedrive, and Zapier. It does not provide native engagement tool integrations or LinkedIn sync, keeping its focus on enrichment only.
How Does Pricing Compare For Surfe Vs FullEnrich?
Pricing for Surfe and FullEnrich differs in both structure and cost. Surfe’s Essential plan is $17,400/year for 50 users with 500 emails per user each month. The Surfe Pro plan is $31,860/year with 1,000 emails and 100 mobiles per user each month. FullEnrich costs $92,400/year for 50 users, including 2,400 emails and 100 mobiles per user each month. Both only use credits on verified matches, but Surfe offers lower mobile costs and broader workflow value, while FullEnrich provides more verified emails at scale.
Who Should Choose Surfe Vs FullEnrich?
The choice between Surfe vs FullEnrich depends on your team’s priorities. Surfe is best for sales and RevOps teams that want enrichment tied directly into daily workflows, with signals, LinkedIn sync, and CRM-native automation. It also offers lower-cost mobile credits, making it efficient for multi-channel outreach. FullEnrich is best for operations teams that already source prospect lists and want maximum verified email yield per dollar. If you need enrichment plus workflows and signals, Surfe is the stronger fit. If you only need enrichment output, FullEnrich is the simpler option.
