Top 10 Leisure Companies in 2025

Companies	Employees	HQ location	Revenue	Founded	Estimated Traffic	Industries
Marriott International	View 54,511 employees	🇺🇸 Maryland, Bethesda+40	$ >1000M	1927	237,168,994	Hospitality, Hotel
United Airlines	View 63,898 employees	🇺🇸 Illinois, Chicago+5	$ >1000M	1926	314,534,005	Ticketing, Travel
MGM Resorts International	View 16,914 employees	🇺🇸 Las Vegas+42	$ >1000M	2000	52,202,001	Gambling, Casino
Caesars Entertainment	View 15,558 employees	🇺🇸 Nevada, Las Vegas+24	$ >1000M	1937	30,098,999	Hospitality, Hotel
Ryanair	View 15,196 employees	🇮🇪 Dublin+21	$ >1000M	1985	305,575,002	Leisure, Tourism
EasyJet	View 10,443 employees	🇬🇧 London Luton Airport+5	$ >1000M	1995	94,336,002	Air Transportation, Travel
Air Canada	View 21,107 employees	🇨🇦 Quebec, Saint Laurent In Montreal+16	$ >1000M	1937	143,791,994	Travel, Ticketing
Alaska Airlines	View 1,042 employees	🇺🇸 Seattle+4	$ >1000M	2004	89,285,997	Travel, Tourism
Gol Transportes Aéreos	View 11,632 employees	🇧🇷 São Paulo+3	$ >1000M	2001	78,699,001	Travel, Travel Agency
Qantas	View 14,666 employees	🇦🇺 New South Wales, Sydney+5	$ >1000M	1920	72,490,001	Business Travel, Travel
Marriott International	View 54,511 employees	🇺🇸 Maryland, Bethesda+40	$ >1000M	1927	237,168,994	Hospitality, Hotel
United Airlines	View 63,898 employees	🇺🇸 Illinois, Chicago+5	$ >1000M	1926	314,534,005	Ticketing, Travel
MGM Resorts International	View 16,914 employees	🇺🇸 Las Vegas+42	$ >1000M	2000	52,202,001	Gambling, Casino
Caesars Entertainment	View 15,558 employees	🇺🇸 Nevada, Las Vegas+24	$ >1000M	1937	30,098,999	Hospitality, Hotel
Ryanair	View 15,196 employees	🇮🇪 Dublin+21	$ >1000M	1985	305,575,002	Leisure, Tourism
EasyJet	View 10,443 employees	🇬🇧 London Luton Airport+5	$ >1000M	1995	94,336,002	Air Transportation, Travel
Air Canada	View 21,107 employees	🇨🇦 Quebec, Saint Laurent In Montreal+16	$ >1000M	1937	143,791,994	Travel, Ticketing
Alaska Airlines	View 1,042 employees	🇺🇸 Seattle+4	$ >1000M	2004	89,285,997	Travel, Tourism
Gol Transportes Aéreos	View 11,632 employees	🇧🇷 São Paulo+3	$ >1000M	2001	78,699,001	Travel, Travel Agency
Qantas	View 14,666 employees	🇦🇺 New South Wales, Sydney+5	$ >1000M	1920	72,490,001	Business Travel, Travel

1. Marriott International

Marriott International is a dominant player in the global hospitality industry, renowned for its broad portfolio of hotels and lodging facilities. As a leader in leisure accommodations, Marriott operates and franchises hotels across a vast range of brands, from luxury to budget, catering to diverse travel needs and preferences. The company is committed to enhancing the guest experience through innovation in comfort, technology, and service, making it a top choice for travelers seeking quality and reliability. With properties in numerous countries, Marriott ensures that every stay is memorable by prioritizing customer satisfaction and operational excellence.

Location 🇺🇸 Maryland, Bethesda	Size View 54,511 employees
Revenue $ >1000M	Industries Community and Lifestyle, Travel and Tourism, Events, Media and Entertainment
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2. United Airlines

United Airlines is a major player in both domestic and international air travel, catering primarily to the leisure sector. As one of the most recognized airlines globally, United offers a vast network of destinations that appeals to tourists and vacation-goers seeking convenience and comprehensive service. The airline emphasizes enhancing the travel experience with a focus on customer comfort, offering various classes of service, in-flight entertainment, and connectivity options. United Airlines continually invests in its fleet and sustainability initiatives, aiming to provide environmentally friendlier travel options while maintaining high standards of passenger satisfaction.

Location 🇺🇸 Illinois, Chicago	Size View 63,898 employees
Revenue $ >1000M	Industries Events, Media and Entertainment, Travel and Tourism, Internet Services, Community and Lifestyle
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3. MGM Resorts International

MGM Resorts International is a prominent player in the global leisure industry, renowned for its portfolio of luxurious destination resorts. With properties in key locations such as Las Vegas, MGM Resorts not only offers premium hotel accommodations but also features top-tier gaming, fine dining, and world-class entertainment options. The company’s commitment to excellence transforms every stay into a remarkable experience, making it a leader in the hospitality and entertainment sectors. MGM Resorts continues to thrive by focusing on innovative service, exceptional amenities, and unforgettable experiences that cater to the desires of global travelers.

Location 🇺🇸 Las Vegas	Size View 16,914 employees
Revenue $ >1000M	Industries Travel and Tourism, Gaming, Community and Lifestyle, Events, Media and Entertainment
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4. Caesars Entertainment

Caesars Entertainment is a prominent name in the leisure and entertainment industry, renowned for its extensive portfolio of casinos, hotels, and resorts primarily across the United States. As a market leader, Caesars operates numerous notable venues including Caesars Palace and Harrah’s, offering a wide range of services from gaming to live entertainment and fine dining. Their emphasis on providing exceptional guest experiences through luxurious amenities and top-tier customer service makes them a standout in creating memorable stays and vibrant entertainment landscapes. This focus on quality and service excellence solidifies Caesars Entertainment’s position as a powerhouse in the hospitality and leisure sector.

Location 🇺🇸 Nevada, Las Vegas	Size View 15,558 employees
Revenue $ >1000M	Industries Travel and Tourism, Community and Lifestyle, Media and Entertainment, Events, Food and Beverage
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5. Ryanair

Ryanair is a prominent low-cost airline known for revolutionizing affordable travel across Europe and beyond. With a focus on cost-efficiency and accessibility, Ryanair enables a broader demographic to explore an array of destinations without compromising on convenience. The airline’s business model centers on low fares, operational efficiency, and frequent flights, fostering increased connectivity and promoting tourism in multiple regions. Ryanair’s approach not only supports the leisure industry by making travel financially accessible but also enhances regional economies through increased visitor spending.

Location 🇮🇪 Dublin	Size View 15,196 employees
Revenue $ >1000M	Industries Community and Lifestyle, Travel and Tourism
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6. EasyJet

EasyJet is a prominent low-cost airline based in the UK, known for its affordable travel options and extensive network across Europe. The company thrives in the leisure industry by offering competitive fares and convenient flight schedules to popular holiday destinations. EasyJet’s commitment to a customer-centric approach, including simple online bookings and efficient service, makes it an attractive choice for travelers seeking budget-friendly, reliable air travel. With a focus on sustainability, EasyJet also pioneers efforts to reduce carbon emissions, aiming to attract eco-conscious passengers while maintaining high operational standards.

Location 🇬🇧 London Luton Airport	Size View 10,443 employees
Revenue $ >1000M	Industries Transportation, Travel and Tourism, Events, Media and Entertainment, Science and Engineering, Community and Lifestyle
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7. Air Canada

Air Canada, the largest airline of Canada, notably excels in servicing the leisure travel segment. With a vast network that connects passengers to over 200 destinations on six continents, Air Canada offers a wide range of travel options catering to leisure needs. From sun-soaked beaches to historic sites, their travel packages and loyalty programs are tailored to enhance the traveler’s experience. The airline’s commitment to customer service, alongside its modern fleet and entertainment options, ensures a comfortable and enjoyable journey to holiday destinations worldwide, making Air Canada a preferred choice for leisure travelers seeking reliability and quality.

Location 🇨🇦 Quebec, Saint Laurent In Montreal	Size View 21,107 employees
Revenue $ >1000M	Industries Travel and Tourism, Events, Media and Entertainment, Internet Services, Community and Lifestyle, Transportation
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8. Alaska Airlines

Alaska Airlines is a prominent player in the aviation industry, particularly known for serving major leisure destinations across the United States, including Hawaii and Alaska. With a focus on customer service and affordability, Alaska Airlines provides a seamless travel experience, augmented by features such as premium in-flight entertainment and flexible booking options. Their commitment to sustainability through the use of biofuels and waste reduction initiatives further sets them apart in the leisure travel market, making them a preferred choice for eco-conscious travelers.

Location 🇺🇸 Seattle	Size View 1,042 employees
Revenue $ >1000M	Industries Travel and Tourism, Events, Media and Entertainment, Transportation, Internet Services, Community and Lifestyle
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9. Gol Transportes Aéreos

Gol Transportes Aéreos, widely recognized as GOL Airlines, stands as a major player in the leisure travel sector, particularly in Brazil and across Latin America. With a focus on budget-friendly air travel, GOL connects numerous destinations, offering travelers cost-effective options without compromising on comfort and convenience. The airline’s services cater extensively to leisure travelers seeking to explore new locales, experience vibrant cultures, and enjoy memorable vacations. GOL’s commitment to efficiency and sustainability in operations makes it an attractive choice for environmentally conscious passengers looking to minimize their carbon footprint while exploring the world.

Location 🇧🇷 São Paulo	Size View 11,632 employees
Revenue $ >1000M	Industries Travel and Tourism, Transportation, Events, Media and Entertainment, Community and Lifestyle
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10. Qantas

Qantas is Australia’s flagship airline and a major player in the leisure travel industry, renowned for its exemplary safety record, premium customer service, and extensive flight network that connects travelers to over 85 global destinations. As a pioneer in the aviation industry, Qantas places a strong emphasis on innovation and sustainability, with ongoing initiatives aimed at reducing its environmental footprint and enhancing the travel experience. The airline’s dedication to customer satisfaction and operational excellence has established Qantas as a preferred choice for leisure and business travelers alike, making it a symbol of reliability and Australian hospitality in the skies.

Location 🇦🇺 New South Wales, Sydney	Size View 14,666 employees
Revenue $ >1000M	Industries Travel and Tourism, Transportation, Community and Lifestyle, Events, Media and Entertainment
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Things to Consider When Prospecting into Leisure Companies

Common Pain Points and Challenges for Companies in Leisure

Increasing Digital Transformation

As the digital world grows, leisure businesses are under pressure to upgrade their technology for improved customer experiences.

Integration of AR and VR to enhance user engagement.
Need for robust online booking systems.
Demand for personalized services through data analytics.

Sales Insight: You can leverage this shift by ensuring your services are ahead of the curve with the latest technology. Propose solutions that integrate digital tools effortlessly, such as virtual reality setups for travel experiences or personalized activity recommendations based on user data.

Health and Safety Concerns

Post-pandemic, health and safety remain top priorities for consumers participating in leisure activities.

Stricter sanitation and hygiene standards.
Increased customer expectation for health safety.
Implementation of contactless services.

Sales Insight: Highlighting your commitment to health and safety can reassure clients and open doors for partnerships. Offering contactless payments, virtual queues, and emphasizing cleanliness will appeal to health-conscious consumers.

Sustainable Practices

There’s a growing demand for sustainability in the leisure industry, with consumers preferring eco-friendly options.

Environmental impact of leisure activities.
Preference for businesses with green credentials.
Increase in eco-tourism.

Sales Insight: Positioning your offerings to emphasize sustainability can attract like-minded partners and customers. Whether it’s promoting eco-tours or implementing green practices in operations, showing your eco-commitment can provide a competitive edge.

Economic Uncertainty

Fluctuating economic conditions directly impact discretionary spending on leisure activities.

Downturns reduce disposable income.
Budget-conscious customers looking for value.
Potential decrease in frequent, high-cost activities.

Sales Insight: Understanding economic trends allows you to tailor your offerings to match budget concerns. Providing flexible pricing models and value-packed deals can keep your services attractive even when wallets are tighter.

Evolving Consumer Preferences

Changing demographics and preferences mean the leisure industry needs to continuously adapt to remain relevant.

Shift towards unique and personalized experiences.
Increased demand for local and immersive travel experiences.
Rising interest in wellness and health-oriented leisure activities.

Sales Insight: Staying in tune with changing preferences helps in crafting tailored offerings. From wellness retreats to local culture tours, diversifying your services to match trends can significantly boost appeal and customer satisfaction.

Competition from Digital Platforms

Digital platforms offer an array of in-home leisure options that challenge traditional leisure markets.

Popularity of streaming services.
Video games and e-sports as alternatives.
Growth of online fitness and wellness classes.

Sales Insight: To stay competitive, it’s crucial to offer experiences that can’t be replicated online. Emphasize the unique aspects of your physical offerings and consider partnerships with digital platforms to broaden your reach.

Accessibility and Inclusivity Issues

Ensuring accessibility and inclusivity in leisure services is crucial, but often overlooked.

Need for facilities that cater to all ability levels.
Inclusive marketing and services reach a broader audience.
Legal requirements for accessibility.

Sales Insight: Enhancing accessibility not only broadens your market but also enhances brand image. Providing tailored experiences for people of all abilities and promoting inclusivity in marketing can significantly enhance customer loyalty and market reach.

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Key Decision-Makers and Influencers in Leisure

Key Departments

Operations

Insight: Responsible for the smooth running of leisure facilities and services. Decision-makers here look for reliability, operational efficiency, and cost-effective solutions that can enhance the customer experience without disrupting ongoing operations.

Finance

Insight: Looks at the financial impact of purchasing decisions, with a keen interest in solutions that offer a clear and robust ROI. They prioritize cost management and financial planning to ensure profitability and sustainable growth.

Human Resources

Insight: Concentrates on employee well-being and efficient staff management. They value solutions that assist in workforce management, training, and maintaining high levels of staff satisfaction and productivity.

IT & Technology

Insight: Seeks innovative technologies that can improve both customer experiences and internal processes. They prioritize secure, scalable, and interoperable solutions that integrate smoothly with existing systems.

Customer Service

Insight: Dedicated to enhancing the patron experience and efficiently handling inquiries and issues. They look for tools that streamline service delivery and improve customer satisfaction metrics.

Seniority Level

C-level Executives (e.g., CEO, CFO, COO)

Insight: Focus on broad strategic goals and the financial health of the organization. They make decisions based on potential ROI, scalability, and how solutions align with long-term vision and market positioning.

Vice Presidents (VP) of Operations

Insight: Responsible for the efficiency of business operations. They look for solutions that can optimize processes, improve customer satisfaction, and enhance team productivity, directly impacting the bottom line.

Marketing Directors

Insight: Aim to increase brand visibility and market reach. They need tools that enhance customer engagement and loyalty, with a keen interest in analytics and trends to drive marketing strategies.

Sales Directors

Insight: Focus on driving revenue growth and expanding market share. They are interested in solutions that streamline sales processes, improve lead generation, and enhance sales team performance.

IT Directors

Insight: Seek technological solutions that secure, optimize, and scale business operations without disrupting existing workflows. They prioritize reliability, user-friendliness, and support services in their IT investments.

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Buying Processes and Behaviors in Leisure

Lengthy Decision Cycles

In the leisure industry, decision cycles can often be extended due to various factors.

Seasonality affects when leisure companies are most likely to invest in new services or products.
They often require multiple stakeholder approvals which can prolong the decision-making process.
Budget allocation decisions are generally aligned with fiscal planning cycles, adding to the delay.

How to leverage: Establish continuous engagement with potential clients throughout their decision cycle. Offering information and keeping in touch regularly can build a trusted relationship. Anticipate the seasonal nature of their business and tailor your communication to provide solutions that fit within their specific timelines.

Emphasis on Customer Experience

Leisure companies prioritize enhancements in customer experience to remain competitive.

They seek products or services that directly enhance visitor satisfaction and engagement.
Decision-makers evaluate solutions based on proven impact on customer retention and acquisition.
Investments are often scrutinized for their potential to create memorable, unique customer interactions.

How to leverage: Highlight how your product or service can uniquely improve customer experiences or streamline operations to enhance satisfaction. Offering demonstrations or case studies showcasing successful implementations can be particularly persuasive.

Competitive Differentiation

Businesses in the leisure sector are driven by the need to stand out in a competitive market.

They look for innovative solutions that can offer them a unique selling proposition.
Sustainability and uniqueness are key factors in their decision-making process.
Leveraging the latest technology or trends can be a significant differentiator.

How to leverage: When selling to the leisure industry, emphasize the innovative aspects of your offering. Showing how your solutions support trending topics like sustainability can make your proposal more attractive. Also, be prepared to demonstrate how your product or service can help them achieve a competitive edge.

Budget Sensitivity

Companies in the leisure industry often operate within tight budgets, especially smaller businesses or seasonal operators.

The cyclical nature of leisure businesses affects their spending power and budgeting decisions.
They prefer scalable solutions that offer good ROI and can adapt to varying levels of demand.
Cost efficiency without compromising quality is crucial in purchasing decisions.

How to leverage: Provide flexible pricing models and demonstrate clear ROI scenarios. Help them understand how your solution can be cost-effective in the long run and during different business phases, ensuring you highlight scalability and adaptability to their needs.

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Prospecting Tips for Selling to Leisure Companies

Emphasize Customer Experience Enhancements

Companies in the leisure industry thrive on providing exceptional customer experiences. Demonstrate how your product or service can enhance these experiences, whether through improved efficiency, increased personalization, or innovative new features.

Tip: Tie your solution directly to improving customer satisfaction scores or online reviews, which are critical metrics in this industry.

Showcase Flexibility and Scalability

Leisure providers need solutions that can scale up or down easily due to the fluctuating nature of their business. Highlight the flexibility of your product and how it can be adapted to various levels of demand without compromising performance or customer satisfaction.

Tip: Provide examples of how your product has successfully scaled in similar industry situations.

Leverage Social Proof

Word of mouth and reputation are significant in the leisure industry. When reaching out, mention other reputable companies or similar leisure service providers that have benefited from your product. This can increase trust and credibility in your offering.

Tip: Include testimonials or case studies that relate directly to their sector to strengthen your pitch.

Connect with Technological Advancements

The leisure industry is increasingly using technology to create more engaging and interactive customer experiences. Highlight how your technology solution aligns with this trend and can help them stay ahead of the competition.

Tip: Discuss specific technologies like VR, AR, or AI, and how they can be integrated into the client’s current offerings to enhance the consumer experience.

Explore Leisure Companies by Location

Leisure – Austria

Leisure – Canada

Leisure – France

Leisure – Germany

Leisure – Spain

Leisure – Switzerland

Leisure – United Kingdom

Leisure – United States

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Want to see more Leisure companies?

Things to Consider When Prospecting into Leisure Companies

Common Pain Points and Challenges for Companies in Leisure

Economic Uncertainty

Evolving Consumer Preferences

Competition from Digital Platforms

Accessibility and Inclusivity Issues

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Leisure

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Leisure

Budget Sensitivity

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Prospecting Tips for Selling to Leisure Companies

Need prospects?

Explore Leisure Companies by Location

Top 10 Leisure Companies — a guide for sales

Want to see more Leisure companies?

Things to Consider When Prospecting into Leisure Companies

Common Pain Points and Challenges for Companies in Leisure

Competition from Digital Platforms

Accessibility and Inclusivity Issues

Start finding new prospects that match your ICP

Key Decision-Makers and Influencers in Leisure

Key Departments

Seniority Level

Not joined surfe yet? Sign up to Surfe today

Buying Processes and Behaviors in Leisure

Not joined Surfe yet? Get 20 free credits

Prospecting Tips for Selling to Leisure Companies

Explore Leisure Companies by Location