Market Signals: Free, Ready-to-Use Prospecting Lists for B2B Sales Teams
TL;DR: Manual prospecting is often slow and unreliable, filling pipelines with low-quality accounts. Surfe’s Market Signals are free, daily-refreshed lists complete with intent data – helping sales teams focus on the right opportunities and maintain forecast accuracy.
Revenue leaders know a forecast is only as strong as the pipeline behind it, and a pipeline is only as strong as its leads. But that doesn’t mean finding accounts that will actually convert is easy, particularly if teams have to rely on painstaking manual research.
Putting an end to slow and unreliable prospecting is exactly why we built Surfe’s Market Signals. It’s a free resource full of curated, ready-to-use prospecting lists that are refreshed daily. Each list comes with up-to-date intent signals, allowing reps to align outreach with their company’s specific GTM plays, whether that’s targeting fast-growing accounts, new tech adopters, or expansion opportunities.
Think of it as a living marketplace of opportunities: lists that don’t just exist, but evolve with market changes. Without further ado:
What Are Surfe Market Signals, And Why Are They A Gamechanger For Sales Teams?
Surfe’s Market Signals is a free marketplace of curated, refreshed prospecting lists, drawn directly from Surfe’s database of over 350M company profiles.
Each list is built using specific filters you can use to organize profiles within Surfe. Showing is often better than explaining, so here are some examples for you to check out:
Each list is refreshed daily. Up to 70% of B2B data decays each year – people move jobs, change contact details, or switch industries – so we’ve made sure these lists are always accurate, even if it takes a rep a few days to work through one.
Why Market Signals are a gamechanger for SDRs/BDRs: teams can work with lists enriched with key intent signals without losing hours to manual research.
Why Market Signals are a gamechanger for leadership: prioritizing accounts with buying intent prevents pipeline inflation from unqualified or low-fit accounts.
Next up: how does Surfe Market Signals actually work in practice?
Example workflow: how to use Surfe market signals
Here’s how to use market signals to find companies likely to buy from you right now. We’ll illustrate the workflow with a fictional example: a rep working at a B2B SaaS company selling to enterprise sales teams.
Step 1: Choose Your Prospecting List from Market Signals
Enterprise businesses often use Salesforce, so an SDR looking to sell to those teams could choose the Top 100 Companies Using Salesforce list.
You can filter Market Signals for relevant lists by:
- Fresh Insights
- Most Viewed
- Trending Now
- Editor’s Picks
- Top by Industry
- Tech Installs
Or by inputting a keyword of your choice: like “Salesforce”, to use our example.
Step 2: Check Intent Signals
Each list on Market Signals has columns with intent signals: for example, funding, company growth, or management team growth.
Our fictional SDR could check the “Hiring” and “Growth” columns. If they’re hiring or growing quickly, they’re likely investing in new tools.
Step 3: Company Research
Once the rep finds a company they like the look of, they can click their entry to pull up a sidebar. This sidebar contains:
- Company Overview: an AI-generated analysis, a brief company description, and useful prospecting information like industry, HQ location, annual revenue, hiring status, company growth trends, management team growth trends, and tech stack.
- Leads: the total number of employees, a departmental breakdown, and role names, email addresses, and phone numbers.
- Also In: other Market Signal lists, for ultra-precise segmentation.
Step 4: Find and Export Contact Data
All the rep needs to do now is click ‘Add to CRM’ – this can be done on a business-by-business basis, or for an entire list – and the company details will be enriched with verified email addresses, phone numbers, and intent signals, and sent to their CRM of choice. Surfe integrates with CRMs like Salesforce, HubSpot, Pipedrive, and Copper, though reps can also access the data through API or CSV if they prefer.
Surfe data boosts a 93% accuracy rate (compared to a 60-70% industry average), which it achieves by using waterfall enrichment technology to cycle through over 15+ high-quality data providers until it finds a fit. It validates email addresses through ZeroBounce and checks its findings against other results, increasing the chances of delivering contact data that’s actually usable.
By relying on multiple data providers, Surfe ensures total global coverage by both region and industry. This breadth of data stands out against competitors, which are very often strong in one region but lacking in others.
Surfe lets users customize fields, making sure that data is inputted in a clean, standardized way. It should sync to the CRM in seconds, meaning reps can quickly reach out to ready-to-buy companies without the pain of manual prospecting or guessing if a business is ready to make a purchase.
Why Surfe’s Market Signals Are Better Than Ordinary Prospecting Lists
Here’s why Market Signals give sales teams an edge over ordinary prospecting lists:
- Refreshed daily, not static: most lists go out-of-date quickly. Sales teams using Market Signals will always work with current data.
- Enriched with real buying intent: find businesses to prospect to and their buying intent in one step. Each list includes context on growth, hiring, tech stack, and funding.
- Fully integrated into workflows: lists connect seamlessly with Surfe’s enrichment engine and CRM sync, so every account enters your pipeline clean, accurate, and validated.
Surfe Market Signals: Final Thoughts
Prospecting shouldn’t feel like panning for gold in a riverbed.
With Surfe Market Signals, the nuggets rise to the surface; daily, automatically, and already enriched with intent and contact data.
Instead of wasting hours chasing accounts that never convert, reps can zero in on companies showing real buying signals, leading to cleaner pipelines, more predictable forecasts, and go-to-market plays that actually connect with demand.
