We Updated Our Waterfall Enrichment Providers to Ensure Email Catchall Validation

As a sales professional, we’re sure you understand the feeling of absolutely nailing something. 

Whether it’s a cold call, a pitch, the answer to a tricky question, or even your office lunch, getting something perfectly right feels really, really good. 

But what if you could bottle this feeling? Make sure you get the satisfaction of hitting a bullseye every day? 

With Surfe’s updated waterfall enrichment technology, you can. Yes, really. 

We’ve made the accuracy of our contact data even better by integrating new tools into our waterfall enrichment cascade -and as a result, catchall emails are now validated too. In a nutshell, this means we can say goodbye to low-quality email addresses and hello to reliable, actionable data, every time. 

Want to sign up already? We don’t blame you. Need a little more info? Here’s what we’re going to cover: 

• What is Waterfall Enrichment?
• What is a Catchall Email?
• How Surfe’s Updated Waterfall Enrichment Cascade Works
• Deep Dive Into Surfe’s New and Improved Email Providers

Bottles at the ready – there are plenty of good feelings to go round with Surfe. Let’s get started. 

What is Waterfall Enrichment?

If you’re deeply familiar with Surfe already (we hope you are), you’ll already know the answer here. If you’re new, keep reading. 

Waterfall enrichment technology works by searching multiple contact data providers until it throws up the email address or mobile phone number you need. By using multiple databases as standard procedure, it covers more ground – and as a result, maximizes the accuracy of the data you get at the end of the process. 

The Technology Behind Waterfall Enrichment 

Let’s dig a little deeper into how waterfall enrichment technology works. You can imagine the tech sorting through each database one after the other. Once an email address or mobile phone number has been found, it’ll be validated using other databases (and ZeroBounce, in the case of email addresses) to make sure it’s super accurate. 

Combine multiple data sources, and potential gaps become less of a problem. Think about it this way: if you have one safety net but it’s got some holes in it, there’s a risk that something might fall through the cracks. Layer it up with two, three, four (all the way up to 15, in fact) and you’re far less likely to experience an error in the form of a no-find or an inaccurate email address or phone number. 

Why Should I Care About Waterfall Technology? 

Waterfall enrichment technology is a game-changer for B2B sales teams. Over 60% of sales teams struggle with contact data – which leads to over 60% of us struggling with manual work, time-wasting and unsuccessful outreach efforts. 

By increasing the chances of finding an accurate email address or mobile phone number, you’ll enjoy better lead intelligence, reduced manual work, and increased success of outreach efforts. 

What is a Catchall Email?

Now onto the exciting bit. A quick definition for those of you who don’t know what a catchall email is. Basically, it’s an email inbox that accepts messages sent to any email addresses with the same domain name. 

Let’s take an example. Say you want to find the support team at your dream company. If you were the guessing type – or if you were using a bad-quality email provider – you might try [email protected]. This email address doesn’t exist, so your message goes to the catchall email address instead. This could be something like [email protected], or [email protected]. 

Catchall emails make sure that every email intended for a domain gets delivered. Never missing an email again – sounds pretty good, right? Wrong. 

The Problem with Catchall Emails 

Catchall emails are a great idea in principle. In reality, they’ve become a nirvana for spammers. Send an email to a catchall email address, and your deliverability rates will be lower, your bounce rates will be higher, and your careful outreach efforts wasted. 

This is bad for right now – who wants their efforts to go to waste? – and bad for the future. If your deliverability rates get too low and your bounce rates get too high, you’re far more likely to end up in the spam box in the filter. And that’s not going to help anybody. 

How Surfe’s Updated Waterfall Enrichment Cascade Works

Let’s take a look at how the new and improved waterfall enrichment cascade finds and validates both email addresses and mobile numbers:

Email addresses 

We’ve got some shiny new databases to show off about – if you haven’t heard of Findymail, Leadmagic, RocketReach, or Hunter yet, you’re about to become very familiar with them. As we know, more databases = less room for error = happy salesperson. 

Once Surfe has cycled through all the databases and found an email address that looks good, it runs it through ZeroBounce. This clever tool does what it says on the tin: brings your chances of bouncing down to zero by checking that it’s accurate and valid. 

Don’t forget about catchall validation: our slick new feature comes into play here, detecting and filtering out generic, unreliable email addresses to give you precise contact data that’s not going to harm your reputation. 

Mobile numbers

If you’ll allow us a tiny bit more showing-off time, we’d like to shout about the new mobile phone number finders to enter the gang: Prospeo, RR, Leadmagic, and Forager. Surfe uses the same principles as when it’s finding an email address – working its way through each database one by one until it finds a number, and then validating then to guarantee accuracy. 

Deep Dive Into Surfe’s New and Improved Email Providers

So, which email providers are working away behind the scenes at Surfe? Let’s find out. 

New Email Providers 

• Findymail: a new kid on the block, Findymail specializes in high-quality email data for specific industries, focussing on accuracy rather than sheer volume. It also works particularly well in regions where traditional tools struggle with email quality.
• Leadmagic: another newbie, Leadmagic identifies hard-to-find emails across niche markets. If explaining your job gives you a headache, this might be the one for you. It’s really good at detecting and eliminating catchall emails, which means higher deliverability for you. 

Existing Email Providers 

• RocketReach: a versatile provider with great global coverage, RocketReach is particularly efficient for general business email searches. It’s good to go across various industries and regions – in other words, a strong all-rounder. 

• Hunter: we’re sure you know this one. Hunter’s a market leader. It’s great at finding corporate email addresses and also specializes in technology and startup sectors. Accurate data in competitive markets? Yes please! 

Deep Dive Into Surfe’s New and Improved Mobile Providers

Next up – all the tools working hard to get you the phone numbers you need: 

New Mobile Providers 

• Prospeo: particularly strong in delivering mobile numbers for prospects in emerging markets. It’s got really high coverage across multiple industries – perfect for our varied users. 

• Leadmagic: very, very good at mobile number validation. If you’re working in a specialized region where mobile contact data is more difficult to obtain, you’ll love this one. 

• Forager: if you’re working in a very specific region or industry, Forager will be able to squirrel out the mobile number you need. Great for increasing your global reach. 

New Mobile Providers 

• Cleon1: we love Cleon1 here at Surfe. It reliably finds accurate phone numbers and is really good at hunting through well-established markets. 

Let’s Wrap It Up! 

Bottoms up! Time to drink up all those good vibes – now that we’ve updated our waterfall enrichment technology, life is certainly sweeter. 

By making sure that catchall emails are weeded out in each and every search, Surfe will keep your bounce rates and deliverability rates where they need to be. Time to go and spread that good energy to the rest of your team, ok? 

FAQs about Surfe’s Updated Waterfall Enrichment Providers 

What is waterfall enrichment technology, and why is it important? 

Surfe’s waterfall enrichment technology gets you accurate contact data, every time – without compromising on speed. Basically, it aggregates multiple contact databases to increase its chances of finding the right contact data. Once it’s found something promising, it validates that data to make sure it’s accurate. Bad-quality data can be a serious time drain for sales teams – and we all know that every second counts. 

What is a catchall email, and why do I want to avoid them? 

A catchall email is an inbox that accepts any email sent to the domain, even if the specific address doesn’t exist. For instance, if you email “[email protected]” but that address isn’t real, the message might still get caught by “[email protected]” or “[email protected].”

The problem? Catchalls are a spam magnet. They lead to lower deliverability and higher bounce rates, and can eventually push your emails straight into the spam folder. Avoiding them means your emails are more likely to land where you actually want them – both now and in the future. 

What are Surfe’s new email address providers? 

Surfe’s now working with some exciting email data providers to improve accuracy. We’ve added:

• Findymail: great for high-quality email data, especially in niche industries and regions.
• Leadmagic: excellent for hunting down hard-to-find emails, particularly those that avoid catchall traps.

Existing providers like RR and Hunter also continue to play their part in keeping Surfe’s data reliable.

What are Surfe’s new mobile phone providers? 

We’ve boosted mobile number finding with some new names too:

• Prospeo: perfect for mobile numbers in emerging markets.
• Leadmagic: strong in areas where mobile data is tricky to get.
• Forager: great at finding specific regional or industry contacts.

And Cleon1 remains a reliable source for accurate phone numbers in established markets.