Learn how FrenchFounders connects Salesforce with the business social’s lead list builder and helps clients accelerate businesses
per month saved on tab switching
leads added straight from lead list builder
company profiles viewed on the platform
FrenchFounders unites over 4000 FDrench-speaking decision makers – top executives, CEOs, entrepreneurs and investors all over the world. Members of the community come from different backgrounds: retail, finance, tech, marketing, luxury, fashion and many more.
The Club’s mission is to facilitate networking with a personalized digital platform, powered by a predictive algorithm and a team of dedicated Relationship Managers. To foster business connections, FrenchFounders organizes events in various locations. FrenchFounders takes pride in helping decision makers build global relationships while networking locally, aiding their companies’ business growth, expansion, fundraising and innovation.
Alexandre Bejaoui told us how Surfe helps FrenchFounders prospect efficiently on the business socials lead list builder.
FrenchFounders aspires to make sure that its local communities have a large number and a vast variety of club representatives so that members can fully leverage the network’s potential with a global impact. As a Business Operations manager, Alexandre used to manage one of the communities based in the Silicon Valley and was also responsible for bringing in new members locally. His colleagues at FrenchFounders also seek to source valuable members for their local communities while a dedicated sales team targets prospects globally.
Slowly transitioning to a multiple business line company, FrenchFounders is now targeting several personas, however mostly focuses on French-speaking top executives and founders all over the world. The business social is the best acquisition platform for sourcing relevant leads for FrenchFounders. Sales representatives leverage the social network to identify and target new leads for their communities and use a mix of Salesforce and the business social’s lead list builder as well as sales engagement, data enrichment and emailing tools.
FrenchFounders was looking to cut back time spent on manual actions such as switching between the softwares in their toolstack – to be able to focus on building relationships with their personas.
This is when Alexandre introduced Surfe to his sales flow. This simple yet effective tool seamlessly connected Salesforce with the business social, allowing FrenchFounders to bridge the gap between their CRM and their prospecting tool.
It became easier to prospect on the business social’s lead list builder, as the need to switch tabs to access CRM data was eliminated. Surfe conveniently displays all contact details on top of their social profile as an overlay and completely synchronizes any changes with Salesforce.
FrenchFounders can easily add leads as contacts and use the contact enrichment feature without leaving the platform, knowing that everything will be backed in the CRM.
While utilizing the business social’s lead list builder as the main prospecting tool for finding new club members and enriching the FrenchFounders community, sales representatives found the process a bit lengthy and cumbersome. It often happened that they would stumble upon people whose contacts have already been added to CRM while searching for prospects. Of course, they would only realize this after heading back to Salesforce to create their contact, losing time and returning to theplatform to continue their venture.
Another recurring issue was that different sales representatives approached the same prospect unknowingly. Needless to say, such situations would cause confusion on both sides, while hampering the team’s efficiency.
With Surfe highlighting CRM contacts in blue, it is easy to detect prospects who have already been added to Salesforce which makes browsing lead lists for opportunities so much more efficient.
FrenchFounders can also see who is in charge of a lead or client directly from their business social and which company is being targeted. Alexandre says it eliminates any confusion in the team and makes sourcing new prospects quicker.
By leveraging what Surfe has to offer, FrenchFounders is able to better execute their ABM approach and targeted sales, sourcing more valuable platform members to provide the best environment for their clients to accelerate their businesses.
Looking to add more leads to your CRM? Talk to one of our experts to discover Surfe at hello@surfe.com
%201%20(1)%20(1).avif)
