Top 5 Sales Trends in 2024

sales trends
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Jack Bowerman
by Jack Bowerman

2 Min. Read

In 2023, the sales landscape witnessed a range of challenges that reshaped the strategies and tools essential for success.

According to HubSpot’s 2024 Sales Trends Report, 54% of sales professionals say selling was harder in 2023 than it was before.

This changing landscape underscores the importance of staying ahead of evolving sales trends.

Key Sales Trends

1. Increased Adoption of Artificial Intelligence

If you want to succeed in sales, efficiency is more important than ever. HubSpot’s 2024 Sales Trends Report presents a compelling statistic:

“On average, sales professionals spend only two hours per day actually selling, with a staggering one hour per day consumed by administrative tasks”.

This imbalance not only hampers productivity but also limits the potential for meaningful customer engagement, which is the heart of successful sales.

We were hearing about it all the way through 2023, but there’s a valid reason. AI’s role in sales has evolved from a futuristic concept to an indispensable tool. It’s not just about embracing technology; it’s about embracing smart efficiency. AI tools, particularly in CRM integration like that offered by Surfe, have emerged as game-changers. They streamline processes and automate mundane tasks, directly addressing the efficiency crisis highlighted in the HubSpot report.

The adoption of AI in sales isn’t just about saving time; it’s about enhancing the quality of work. With AI handling routine tasks, sales professionals can concentrate on what they do best – selling. They can invest more time in understanding customer needs, crafting personalized solutions, and building lasting relationships. This shift not only boosts productivity but also elevates the sales role from transactional to strategic. It may sound counterintuitive, but you’re actually using AI to boost human interaction.

  • As we forge ahead in 2024, the importance of AI adoption in sales cannot be overstated.
  • It is a trend that has quickly become a necessity.
  • For sales professionals and teams looking to stay competitive and efficient, leveraging AI tools like Surfe’s LinkedIn integration is not just a smart move; it’s an essential strategy to maximize their sales potential in a challenging and ever-evolving sales landscape.
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2. The Year of Social Selling

If you didn’t already hear about social selling in 2023, it won’t be long before you see and hear of B2B companies implementing social selling strategies in 2024. Social selling is the practice of leveraging social media, especially LinkedIn, to build and nurture relationships with potential clients. Unlike traditional sales tactics, social selling focuses on engaging with prospects through content sharing, insightful commentary, and fostering a professional online presence. In essence, it’s about using social networks to connect, engage, and establish trust with potential buyers.

LinkedIn stands at the forefront of this trend. It offers a unique platform for sales professionals to not only connect with potential customers but also to understand their needs, challenges, and interests. This deep level of insight is crucial for effective social selling.

Surfe’s product brilliantly taps into the social selling trend with its LinkedIn integration feature. Surfe combines LinkedIn’s networking capabilities with powerful CRM functionalities. It allows sales teams to manage their prospecting, data entry, and outreach directly within LinkedIn, thereby eliminating the need to spend time switching between multiple tools and platforms. For instance, when you add a new contact on LinkedIn, Surfe ensures this contact is automatically updated in your CRM. It’s one example of how a tool integration can streamline the process of managing LinkedIn connections and maintaining accurate, up-to-date contact information.

  • Social selling is a vital sales trend in 2024.
  • It aligns perfectly with the modern buyer’s preference for digital interactions and relationship-driven sales processes.
  • Surfe’s LinkedIn integration is an invaluable tool in this regard, enabling sales professionals to navigate the social selling landscape more efficiently and effectively.

3. The Importance of an Efficient Tech Stack

The abundance of tools and technologies available for sales professionals can be both a blessing and a challenge.

“HubSpot’s 2024 Sales Trends Report reveals a striking reality: 45% of sales professionals feel overwhelmed by the sheer number of tools in their tech stack.”

This tool overload not only complicates the sales process but can also lead to inefficiencies and decreased productivity. Reviewing your tech stack should not be viewed as a challenge though. It is in fact an opportunity to review how you’re going to stick within those tightened budgets.

The key to overcoming this challenge lies in carefully selecting and effectively integrating the right tools. An efficient tech stack should enhance productivity, not hinder it. It should offer solutions that are cohesive and complementary, rather than a collection of disparate applications. The focus should be on quality and synergy, rather than quantity.

This is where Surfe’s product offering shines. We already saw how Surfe brings your CRM to LinkedIn, but that’s not all it brings to the table. Surfe actually brings over 20 different integrations to LinkedIn, essentially allowing you to operate your tech stack from LinkedIn. The integrations that Surfe provides for LinkedIn include CRMs like HubSpot and Salesforce, email finder tools like Apollo and Hunter, sales enablement tools like Outreach and Salesloft. You can even send emails with your gmail account directly from LinkedIn and make phone calls with Aircall.

  • Navigating the challenge of tool overload is essential in 2024’s sales landscape.
  • An efficient, well-integrated tech stack is not a luxury, but a necessity for any sales team aiming to remain competitive and agile.
  • Surfe’s solution, by streamlining critical sales tools, offers a path to achieving this efficiency, enabling sales professionals to focus more on selling and less on managing their tools.
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4. Data-Driven Sales Strategies

The era of intuition-based sales is giving way to a more analytical and data-driven approach.

The BARC Data Culture Survey 2023 revealed that 74% of best-in-class companies predominantly base their decisions on data, a stark contrast to the average of all companies at 32% and the 11% of laggards relying on gut feelings and experience.

The importance of data-driven strategies lies in their ability to provide objective, actionable insights. Unlike decisions based on experience or intuition, which are inherently subjective and prone to biases, data-driven decisions are grounded in factual, real-time information. This objectivity ensures a higher degree of accuracy and reliability in predicting customer behavior, identifying market trends, and understanding the effectiveness of sales tactics.

By integrating CRM systems with LinkedIn, Surfe provides a rich vein of data that is invaluable for sales teams. This integration enables the capture and analysis of customer interactions, preferences, and behaviors, offering a granular view of the sales landscape. Such insights are crucial for understanding market trends, identifying potential leads, and tailoring sales approaches to meet the specific needs of different customer segments.

Another specific use of Surfe within a data-driven sales strategy is its ability to provide response rates for LinkedIn message templates. Their personalized message templates allow you to send LinkedIn messages or InMails at the click of a button and then go a step further by providing you with the response rate for your templates. This allows you to adapt your strategy and messaging based on which templates are receiving the most positive results.

  • Data-driven sales strategies are no longer optional but essential for companies looking to remain competitive in 2024.
  • Tools like Surfe, which facilitate the collection and utilization of sales data, are invaluable assets for sales teams. They empower organizations to move beyond guesswork and intuition, enabling them to make strategic decisions based on solid, actionable data.
  • As the sales landscape continues to evolve, those who harness the power of data will undoubtedly be the ones leading the charge.

The Growth of Trigger-Based Outbound

Trigger-based outbound, an increasingly pivotal strategy in modern sales, involves initiating contact with prospects in response to specific actions or ‘triggers.’ These triggers are identifiable events or changes in behavior that indicate a prospect’s potential interest or need for a product or service. The growing importance of this strategy lies in its precision and effectiveness, as it allows sales professionals to reach out to prospects at the most opportune moments with highly relevant messaging. This makes it a key point when considering outbound vs inbound in your sales strategy.

In the context of LinkedIn, a platform integral to social selling, trigger-based outbound takes on a dynamic form. For example, a trigger could be a potential client posting about a business challenge on LinkedIn. A sales professional monitoring such activities can promptly offer solutions, making the outreach timely and contextually relevant. Another common trigger is job changes. When a key decision-maker in a target company changes roles or a new influencer joins, it can signal a potential opportunity for outreach, offering a chance to establish new relationships or propose solutions that align with the new direction the company might be taking.

Another LinkedIn-specific trigger involves content engagement. If a prospect likes, comments, or shares content related to your industry or product, it signifies interest or alignment with your offerings. Reaching out in the wake of such engagement allows for a natural and organic conversation starter, as opposed to cold outreach.

  • Trigger-based outbound on LinkedIn requires a keen sense of observation and the ability to act swiftly and thoughtfully.
  • It’s about recognizing the right moment to transform a passive connection into an active conversation, leveraging the subtle cues and signals that prospects leave in their digital footprints.
  • In 2024, as the digital landscape becomes more intertwined with the sales process, mastering trigger-based outbound strategies, especially on platforms like LinkedIn, is crucial for sales professionals seeking to enhance their outreach effectiveness and efficiency.
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Let’s wrap it up!

Adapting to the evolving sales trends of 2024 is crucial for any sales professional aiming to thrive in this dynamic environment. The integration of AI, the art of social selling, efficient tech stack management, data-driven strategies, and trigger-based outbound approaches are more than just trends; they are necessities for success.

Tools like Surfe are instrumental in navigating these trends, offering the agility and efficiency required to stay ahead in the sales game. As we look forward, it’s imperative for sales professionals to embrace these trends, leveraging the power of technology to enhance their strategies and secure a competitive edge in the ever-changing world of B2B sales.