Boost sales with the Salesloft Chrome extension

SDRs and BDRs need to be ahead of the game to keep up with targets. This includes using the best tools to conduct your prospecting and outreach efficiently. In your research, you’ve undoubtedly come across Salesloft, one of the leaders in sales engagement and automation.

With its seamless CRM integration, the Salesloft Chrome extension has become an indispensable tool for sales professionals striving for growth. In this article, we’ll dive into the world of Salesloft, exploring its core functionalities and the pivotal role of the Salesloft Chrome extension in redefining sales outreach.

Key Highlights

• What is Salesloft?
• What can the Salesloft Chrome extension do?
• How to maximize sales outreach with Salesloft
• Other top methods for improving your sales outreach on LinkedIn

What is Salesloft?

Salesloft is a sales enablement tool. At its core, Salesloft enhances the connection between sales teams and their prospects, streamlining communication and nurturing relationships at every stage of the sales cycle.

The tool is built around a few key features that collectively contribute to its effectiveness:

1. CRM Integration:

The Salesloft Chrome extension’s integration with the CRM forms the backbone of its functionality. This integration ensures that all customer interactions and data are synchronized in real-time, providing a comprehensive and up-to-date view of each prospect. It not only saves time but also eliminates the manual effort of updating records, allowing sales teams to focus on what they do best – selling.

2. Email Tracking and Management:

Understanding and analyzing customer interactions is vital in sales. Salesloft’s email tracking capabilities offer insights into how recipients interact with your emails. This feature allows sales professionals to measure engagement, tailor follow-ups, and improve their overall email strategy.

3. Sales Cadence Management:

Salesloft’s cadence management tool is a strategic asset for sales teams. It enables the creation of structured, repeatable processes for engaging with prospects. This ensures consistent communication and follow-ups through automation, increasing the chances of converting prospects into customers.

To put it simply, the Salesloft Chrome extension provides a comprehensive suite of tools that empower sales teams to be more efficient, data-driven, and customer-focused. It simplifies complex sales processes, enabling teams to deliver personalized experiences at scale, track their engagement metrics effectively, and ultimately drive more sales.

What can the Salesloft Chrome extension do?

Surfe works as a Salesloft Chrome extension, bringing Salesloft directly to LinkedIn.

When SDRs and BDRs are using LinkedIn for prospecting, Salesloft for their outreach, and the CRM for tracking activity, things quickly become confusing. Add a few more tools into the mix and you end up spending more time switching tabs than you do prospecting.

Surfe connects your prospecting and outreach tools with your CRM and allows them to work together seamlessly. Now, when you visit the LinkedIn profile of a contact, you can add them to your CRM in one click without leaving LinkedIn. This is also true for the Salesloft Chrome extension. With Surfe’s Salesloft Chrome extension, you can add your LinkedIn contacts to a specific Salesloft cadence without leaving LinkedIn. That activity is also tracked in your CRM.

How to maximize sales outreach with Salesloft

Maximizing sales outreach requires a blend of traditional skills and the latest tools like the Salesloft Chrome extension.

Top tips for maximizing sales outreach with the Salesloft Chrome extension:

1. Personalize Communication

Personalization is key in sales outreach. The Salesloft Chrome extension enables sales teams to create and send customized email templates, making each interaction unique and more likely to resonate with the prospect. The platform’s detailed analytics offer insights into the effectiveness of different templates, helping to refine messaging strategies over time.

2. Track prospects efficiently

Salesloft is connected to your CRM and so ensures that all prospect interactions, whether through emails, calls, or LinkedIn messages, are tracked and recorded. This provides sales teams with a comprehensive view of each prospect’s journey, allowing them to tailor their approach based on detailed insights into the prospect’s needs and behaviors.

3. Sales cadence management

Salesloft allows sales teams to set up structured sequences of touchpoints, known as cadences. These cadences ensure consistent and timely follow-ups, increasing the chances of engagement. Sales professionals can customize these cadences based on prospect actions or specific conditions, making outreach efforts more targeted and effective. And with Surfe’s Salesloft Chrome extension, you can add your contacts right into one of these cadences from their LinkedIn profile.

4. Performance tracking and analytics

Salesloft’s analytics capabilities are a major asset for sales teams. They offer detailed insights into outreach performance, including metrics like response rates and conversion rates. By analyzing these metrics, sales teams can identify what works and what doesn’t, allowing them to continuously improve their sales strategies.

Other top methods for improving your sales outreach on LinkedIn

When we’re considering how to maximize your outreach on LinkedIn, two must-haves come up:

Social selling

You’ll hear us say it time and time again. Social selling is one of the best ways to maximize your sales outreach on LinkedIn. Social selling allows salespeople to source prospects and connect with them on social media. It’s about developing relationships to funnel prospects down the sales pipeline and form business connections.

When it comes to social selling, it’s best to focus on the quality of prospects you can gain. Social media allows salespeople to finesse their contact lists and engage with potential leads that appear to be a good fit right away. Sourcing prospects online rather than the standard cold call provides the unique opportunity to filter and refine your prospect list down to those that explicitly match your user personas.

Message templates

What is outreach without a killer outreach method? Surfe’s LinkedIn Message Templates allow for high levels of personalization and track response rates. By including personalized elements such as the recipient’s name, job title, and company, you can make each message feel tailored and unique. This approach is crucial in making a lasting impression on LinkedIn, a platform where personalized engagement significantly increases response rates.

When your response rate for each template is readily available, you can start to do magic things with it. By magic, we mean increasing it of course. Compare your template response rates and consider their messaging, tone, and other characteristics such as if they contain a meeting link or not. Maintain the characteristics of the templates with the highest response rate to maximize on your outreach.

Let’s wrap it up!

To maximize sales outreach, embracing tools like the Salesloft Chrome Extension and Surfe’s LinkedIn Message Templates is essential. These tools not only streamline the sales process but also enhance personalization and engagement, leading to higher response rates and more effective sales strategies. Ultimately, leveraging these tools is key to achieving greater success in sales outreach.