Say Hello

to Surfe

We Just Rebranded! What began as a simple tool called Leadjet has now evolved into a tech company, a solution towards smart selling. As the product grows beyond its LinkedIn borders, so must the brand too.

Because Sales
is a Lifestyle

Why Leadjet became Surfe

In the midst of a global pandemic, David and Romain brought to the world a tool they wanted every sales team to have. A tool that eliminated daunting admin tasks in sales and connected CRMs with LinkedIn, where most B2B relationships happened.They believed this simple, yet revolutionary solution would help hundreds of people in their day-to-day jobs, make their life easier, and data cleaner. Most importantly, they wanted to empower sales reps to shift their focus to what mattered the most - building relationships and selling. Two years later, with 20+ employees, a new office and the same passion, we realized the shift of paradigm in the world of sales and revenue teams.

We knew CRM users were getting tired of the same old non-customizable features, generic templates, workflows & data schemas that dictate them how to work in their own databases. We felt restricted in using CRMs that required too many additional efforts in order to break the silo and link them to external sources and platforms. We wanted to make working with a CRM seamless, easy, flowy. Having developed our unique recipe for connecting CRMs with LinkedIn we were able to help SDRs find contacts and engage with them, and allow Account Executives sync their notes with the CRM.

To support professionals throughout the entire sales cycle and eliminate inefficiencies, we want to bring this recipe from LinkedIn to all the sales tools and platforms they’re using. On a mission to create the next generation sales productivity tool, we want to alleviate the pains of daily work for the whole revenue team: from SDRs, account executives, to team leaders, revenue operations and customer success. We felt that “Leadjet” no longer reflected our vision and wasn’t sufficient enough for the product expansion ahead. As the product grows to serve more people, the brand should too.That’s why we’re building Surfe.

Our new
brand identity

The brand reflects a sense of ease, playful nature, and performance-based attributes commonly associated with surf culture.


Freedom in movement, decisions & time


Unafraid to dive head first into solving what’s broken


Take our work seriously but not ourselves


Uplifts others’ mood and brings joy

Sales is much like surfing

Although it looks easy, we know it isn’t. It takes time to find the optimal approach and prospects, a lot of training, planning and preparation is involved. Failure is part of the game and the waves are not something you control, but the adrenaline of closing a sale and passion to push the boundaries after are priceless. Our idea was to create a surfboard for anyone out there, conquering the waves.

We surf(e) on top of tools, interfaces and websites to help you serve your customers better. Just like that, the name was born as the combination of surfing and serving. Surfe is fun, bold and playful, but most importantly - it’s here for you!


We love simple things, so we made Surfe uncomplicated and crystal clear for you.


We’re here to give you the means to catch waves, ride them and execute.


We created Surfe with the intention to give you peace of mind while selling. We want to empower you to go after prospects, get and close deals without having to waste time.


We’re always by your side, and want to share our energy to help you push the boundaries every day. We hope we make you feel encouraged and supported to make bold moves!

The Surfe Logo System

We’re changing all of the brand elements like logotype, the fonts, the layouts, the colors to better reflect our vision and character.

Our Logotype

Building on the attributes of the Surfe brand, our logotype is what gives our brand peace of mind, with true Surfe style. It's our primary logo - free, bold & playful.

Colors of
the Horizon

Get ready for a colorful pattern of Surfe, introducing our new palette.

The Barrel

The hollow part of a breaking wave, where surfers love to get pitted.

The Paddle Jumper

Paddle jumping is a slang term surfers use to describe surfing small waves.

The Floater

An advanced movement in surfing when a surfer rides the top, broken lip of a wave.

Why Surfe?

Your Sales Companion

Since our product is getting a revamp and new features as well, let us kindly introduce it to you!

Surfe is a connected revenue workspace, serving revenue teams to capture and serve clients more effectively (pronounced as surf). Surfe brings your CRM to where your sales are, integrating and synchronizing seamlessly with the most widespread suite of preferred tools. Surfe helps you move with ease, think effectively, and respond more quickly to build better relationships.

Why should anyone fight through choppy workflows when they can Surfe their tools and have information come to them when they need it most?

As you work in your browser Surfe will provide you with contextual access to all of the data in your workspace. If you're visiting a client's company website you'll be able to see current deals associated with it. If you're scouting out a new investment you'll be able to find your team's previous notes. And if you're in your Gmail inbox you'll be able to instantly view any contact from that thread.

Surfe makes CRM ubiquitous, granting you fast and easy access to your data, wherever you surf. Imagine your CRM floating on top of websites, always visible, editable and syncronized.

Not only can you surface your workspace's data, but you can interact with it too. Easily edit custom attributes, request access to pipelines, and search through historic activity. With Surfe, workflows can be totally user-defined and supported by a library of powerful templates. Customize every little detail in your workflow with no code, freely configure fields, layouts and workspaces. Everything you do is also automatically synced back to your CRM and in real time, making sure your team mates stay in the loop!

To make collaboration across the revenue team as smooth as possible, Surfe gives all members access to the same views, templates, notes, information and customer data. Surfe also helps your team operate from a gold standard of data, making sure everything is structured, categorized, updated and protected.

Sell smarter, when you surfe

Our next-level product will provide you with simple, flowy and cross-channel experience, overlaying browsers and every website you visit. Surfe treats the CRM as a database and brings your workflow and relationship management to the next level. Plus, we're introducing the first dashboard on top of all the others.
We call it the surfboard.

The side panel that follows you everywhere in your browser

Following you around, this side panel gives you access to the full CRM functionality, delivering critical information in view at the precise moment it’s needed.

Creating contacts, marking to-do’s, taking notes, utilizing templates and chatting to your team mates - all without the need to switch tabs to the CRM.

Through our on-the-fly side panel, you have a quick and easy way to add and access data about an opportunity, as well as share it across the team without losing your flow.

Pipeline View for quicker access  & faster upates

Managing the full sales funnel from anywhere - bringing you the pipeline view.

Expandable and available from the side panel, your CRM pipeline follows you around too.

Manage deals, configure pipelines, filter out accounts in a list-view as you go, knowing that everything will be backed in your CRM.

Bring balance into your day with Surfe

What began as a simple tool called Leadjet has now evolved into a tech company, a solution towards smart selling known as Surfe. On a mission to bring peace of mind to every member of revenue teams, we strive to help you go after and conquer the heaviest waves.This is just the beginning and we are excited to have you on our journey.