The best email lookup strategy: Email enrichment cascade

Email Lookup
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Jack Bowerman
by Jack Bowerman

2 Min. Read

Ever been stuck in a rut with your outreach? You’ve got a prospect’s name and LinkedIn profile, but no way to contact them? Have you found yourself sending countless connection requests, hoping for that single acceptance to send that crucial message? If you’ve been there, done that, and thought there must be an easier way, here’s some good news. There’s a new tool that’s set to change the game and you’re here as one of the first to hear about it: an efficient, quick, and reliable email lookup system.

Get ready to sail the seas of contact enrichment with ease and confidence. This isn’t just a solution; it’s your one-stop ticket to navigating the vast ocean of contact information that lies between you and your next big deal. And the best part? It’s easier than you think. Bid adieu to the days of fumbling and frustration (not to mention bounced emails and unanswered messages), and say hello to the future of finding email addresses.

Email lookup made simple – finally

Imagine this – a Chrome extension that plays the role of a matchmaker between your CRM and LinkedIn. That’s Surfe. We’re talking less than a minute – and boom – you’re all set to swoop down on your prospects, right from their LinkedIn profiles. No more chasing shadows, no more playing the waiting game for a connection request to be accepted. You’re now in the driver’s seat, with the power to reach out at your fingertips. And that’s not all. You no longer have to deal with the monotony of copy-pasting the same messages to different prospects. With customizable message templates, your outreach just got a whole lot more personalized. Each of your prospects deserves an individualized approach, and Surfe helps you deliver just that, effortlessly. So get ready to roll out the red carpet for your prospects because Surfe is about to take them to the email lookup premier.


An email lookup process you can rely on

Get the verified professional contact info of your prospects even if it’s not displayed.

In outbound sales today, personalization and efficiency are king. Having an effective email lookup system is no longer a luxury; it’s a necessity. Imagine being able to reach out to your prospect directly, without having to go through the rigmarole of sending connection requests and waiting for approvals. That’s the power of an email lookup system. It gives you direct access to your prospects verified, professional email addresses, ensuring that your message doesn’t get lost in the sea of connection requests they receive daily. But it’s not just about reaching out; it’s about doing so effectively.

With Surfe’s email lookup feature, you have the power to personalize your messages, making sure your outreach doesn’t just reach your prospect, but also resonates with them. Because, let’s face it, in the world of sales, it’s not just about who you reach out to, but how you do it. And with Surfe’s email lookup feature, you’re all set to do it better, faster, and more effectively.


How to lookup email address


Enter Surfe’s email enrichment tool – a 21st century detective that sifts through the maze of LinkedIn to find the holy grail: validated, professional email addresses. Long gone are the days when all you had was a name and a LinkedIn profile, with no way to get in touch. As long as your prospect has a LinkedIn profile, we’ve got their email. This isn’t just a tool; it’s your key to unlocking a whole new level of personalization and effectiveness in your outreach. With access to the email addresses of your prospects, you can now bypass the limitations of LinkedIn’s messaging system.

Email lookup step one

Send personalized emails directly to your prospects, catching their attention in their inbox, where they’re more likely to engage. And it’s not just about reaching out; it’s about following up too. With the ability to track your emails, you’ll have a better understanding of your prospects’ engagement, helping you optimize your follow-up strategy. So get ready to ditch the LinkedIn messaging limits and embrace the power of email, because Surfe’s email enrichment tool is here to change the way you do sales outreach.

When it comes to email enrichment, Surfe doesn’t take on the colossal task alone. We’ve enlisted the help of some formidable partners:, RocketReach, Dropcontact, and Hunter, who are the titans of the enrichment world. Together, we create a formidable team dedicated to providing you with the most accurate, validated professional email addresses. How does it work? Surfe uses a unique cascade process where we go through each enrichment tool one by one. It’s a waterfall of powerful search operations, carefully designed to maximize success rates. Each tool dives into its database, seeking the email address you need. If one doesn’t find it, the baton is passed onto the next, and the hunt continues.

sales efficiency metrics

This elegant relay race of enrichment tools ensures that no stone is left unturned, optimizing your chances of finding the email you seek. And it all happens in a matter of seconds. Just click on our Magic Enrichment button when you’re on a LinkedIn profile and we’ll perform the search immediately with results arriving seconds later. With Surfe and its squad of enrichment tools, you’re not just getting an email lookup; you’re getting a comprehensive, robust, and relentless search operation that doesn’t stop until it finds what it’s looking for.

email lookup step two

As part of our ceaseless pursuit to push the boundaries of email lookup, we present to you our latest innovation which takes this one step even further: regional-based cascading. Taking our cascading approach a step further, this new feature leverages the strength of each tool based on the geographical region of the search. Why is this significant? Well, we’ve discovered that some tools are particularly adept at finding email addresses for contacts in specific regions. And so, we let them take the lead in their area of expertise. When an email address proves elusive, we seamlessly transition to the next tool, ensuring a continual search until we find the email address. It all happens behind the scenes.

This new level of refinement in our search operation means we’re able to provide faster, more accurate results, tailored to the regional specifics of your prospect. In essence, regional-based cascading is your personalized, geo-targeted approach to email lookup, taking efficiency and effectiveness to new heights.

The implications of Surfe’s email lookup feature reach far beyond simple convenience. For sales leaders, representatives, founders, and in many sales related roles, this email lookup tool promises a revolution in efficiency, personalization, and effectiveness. By granting direct access to validated professional email addresses, we empower you to reach your prospects on a platform that enables greater personalization and a higher likelihood of response. By bypassing the need for a LinkedIn connection request, the path to communication is not only shorter but less likely to be ignored or missed. For your organization, this means better, faster prospecting, leading to quicker deal closures and increased sales.


Email lookup enhances your ability to create and maintain meaningful relationships with your prospects by providing you the means to send personalized, targeted outreach. You can wave goodbye to generic connection requests and embrace the future of prospecting with Surfe’s Email Lookup feature. It’s not just a tool; it’s a game-changer, transforming the way you connect, communicate, and convert.

how to lookup email address

What is Email Lookup?

For outbound sales operations, email remains one of the most effective ways to reach your prospects directly. And right in the heart of this effectiveness lies the concept of ’email lookup’. But what exactly is email lookup?

Simply put, email lookup is the process of finding someone’s professional, validated email address. Think of it as a digital Sherlock Holmes operation, but instead of solving intricate crime mysteries, you’re unraveling the puzzle of finding the right email addresses through email lookup. It’s your trusted companion in the journey of building professional relationships and expanding your network.

Now, why does email lookup matter? Consider this: You’ve identified a promising prospect on LinkedIn. But the process of sending a connection request, waiting for approval, and then finally sending a direct message can be long-winded and uncertain. What if there was a way to reach them directly, in a more personalized, efficient manner? Enter email lookup. It’s a direct highway to your prospects’ inboxes, allowing you to initiate communication without unnecessary detours.

However, a successful email lookup isn’t just about finding any email address; it’s about finding the right, validated professional email address. It’s the difference between your email ending up in an active inbox or disappearing into the void of an abandoned account.

And that’s where Surfe comes into play. Through Surfe’s robust toolset and partnerships with enrichment powerhouses, we provide you with a reliable, comprehensive email lookup feature. With the ability to connect directly to LinkedIn, cascade through various enrichment tools, and now even regionalize the process for more accurate results, Surfe takes email lookup from a mere feature to a game-changing tool in your CRM arsenal.

Why outbound emails perform better than other channels

There a countless tools, platforms, and channels available for outbound operations and we keep coming back to email. Why does the good old-fashioned email stand out? Why do outbound emails tend to perform better than other channels? To understand this, we need to delve into the unique advantages that emails bring to the table.

First and foremost, emails are direct and personal. They land right in your prospect’s inbox, creating a one-on-one communication channel. This enables a higher degree of personalization, allowing you to tailor your message to resonate with your prospect’s specific needs and interests. As a result, your outreach becomes more relevant, compelling, and effective.

Second, emails are versatile. Whether it’s a quick introduction, a comprehensive product description, or a nurturing follow-up, emails can carry various forms of content effectively. This adaptability makes them suitable for different stages of the sales funnel, from awareness and interest to decision and action.

Third, emails allow for better tracking and analysis. With the right tools, you can track open rates, click-through rates, and conversions, providing valuable insights into your outreach’s effectiveness. This data-driven approach helps fine-tune your strategy, enhancing the efficiency and impact of your communications.

Finally, outbound emails offer more control and predictability compared to inbound channels. You decide when to send the email, who to send it to, and what content to include. This strategic control allows you to align your outreach efforts with your overall sales and marketing goals more effectively.

In summary, the combination of personalization, versatility, analytics, and control makes outbound emails a powerful tool in your sales and marketing toolkit, often outperforming other channels in terms of reach, engagement, and conversions.

What are the best email lookup tools?

You’re becoming an email lookup expert and it is time to know that several tools stand out for their reliability, efficiency, and accuracy. We’ve already mentioned a few, and here they are again, along with some other stellar performers in the email lookup arena:

1. Surfe

If you’ve got this far, you know we stand above the rest when it comes to process. Known for our seamless integration with LinkedIn and CRM, our email lookup feature leverages a cascading approach with our partners to deliver accurate, validated email addresses. Our latest addition, regional-based cascading, ensures even more precise, geo-targeted results.


We’ve been working with Apollo for a while. A robust database and a streamlined interface make an excellent choice for email lookup. It offers a comprehensive suite of sales intelligence tools, including direct dials and job changes.

3. RocketReach

RocketReach are joining the brigade to take our email lookup cascade to the next level. With its expansive database and multi-pronged approach, RocketReach offers a high degree of accuracy in finding professional email addresses.

4. Dropcontact

Surfe users will have heard us talk about Dropcontact before and will even have benefited from its tool already. Known for its data cleaning and enrichment services, Dropcontact offers a reliable email lookup feature, ensuring you have accurate, up-to-date contact details.

5. Hunter

Suitably named for its work in hunting down professional email addresses, Hunter allows you to find the email addresses associated with a particular domain. Its database is updated regularly, ensuring the email addresses you find are current and valid.


A great tool for both email lookup and verification, ensures that the email addresses you find are not only accurate but also active.

Each of these tools offers unique features and capabilities, making them valuable additions to your email lookup strategy. However, it’s essential to understand that no single tool can guarantee 100% success. That’s why Surfe’s cascading approach, leveraging the strengths of multiple tools, offers a more robust and reliable solution.



Tool Surfe Integration Email Lookup Email Verification


How personalized emails are more effective

There’s a saying that “people don’t buy from companies; people buy from people”. Where screens and keyboards separate us, maintaining that human touch becomes challenging yet extremely crucial. This is where personalized emails step in, dramatically overshadowing the effectiveness of generic cold emails. Here’s why:

Personalized emails cut through the noise

With an average person receiving dozens, if not hundreds, of emails per day, your message can easily get lost in the inbox chaos. Personalized emails stand out. They grab the recipient’s attention by speaking directly to them. It’s the difference between a salesperson calling out to a crowded room and someone addressing you by your name; you’re far more likely to turn around for the latter.

They nurture trust and build relationships

People are naturally more inclined to engage with emails that show a clear understanding of their needs, interests, and experiences. Personalization goes beyond the ‘Dear [First Name]’ format. It incorporates individual user data and insights to tailor the email content, making the recipient feel understood and valued. This nurtures trust, fosters relationships, and ultimately influences buying decisions.

Improved engagement and conversion rates

Numerous studies highlight the correlation between email personalization and improved engagement rates. Personalized emails are more likely to be opened, read, and clicked on, translating to higher click-through and conversion rates. Tailored subject lines and content speak directly to the recipient’s needs and interests, making them more relevant and engaging.

Enhanced customer journey

Every prospect or customer is at a different stage of their journey with your product or service. Personalized emails acknowledge this journey by delivering the right message at the right time. A new subscriber might appreciate a warm welcome email, while a long-term customer may value personalized recommendations based on their purchase history. This tailored approach enhances the customer journey, fostering long-term loyalty and advocacy.

Reduced unsubscribe rates

Finally, personalized emails can significantly reduce your unsubscription rates. A barrage of irrelevant, impersonal emails can quickly frustrate recipients, pushing them to click that dreaded ‘unsubscribe’ button. How many emails or newsletters have you unsubscribed to recently? Next time, before you click ‘unsubscribe’, check yourself whether the email was personalized. You’re less inclined to unsubscribe when the email is personalized properly. i.e. not with just a [first name] property personalization. Personalization ensures your emails add value to the recipient, keeping them interested and engaged.

Personalized emails demand a more profound understanding of your recipients and a bit more effort on your part, but the payoff is significantly higher engagement, trust, and conversion rates. With tools like Surfe, which not only find the right email addresses but also aid in sending personalized messages, the task becomes more manageable and efficient. The era of generic cold emails is fading fast, replaced by personalized communication that values individuality and relevance.

As we wrap up, let’s revisit the waves that Surfe’s email lookup feature is set to make in the ocean of CRM. This isn’t just a tool; it’s a revolution. A paradigm shift in how you prospect, communicate, and convert. Whether it’s the seamless integration of your CRM with LinkedIn, the power of personalized messaging, or the tenacity of our email enrichment tool backed by a team of robust partners, Surfe brings you a whole new world of possibilities. And with the introduction of our latest feature, Regional-Based Cascading, we’ve upped the game, taking targeted email lookup to a new level of precision and speed.

So why wait? It’s time to ride the wave of innovation and efficiency. Sign up today and experience the future of CRM with Surfe. Dive into the ocean of potential prospects with our toolset, and watch as your conversion rates soar. This is more than a game-changer; it’s a revolution in the world of CRM.


Welcome to the future with Surfe

Bye-bye copy-paste.

Bye-bye bounced emails.

Hello increased reply rate.

Well, hello there increased sales performance.


What are the accuracy rates of the email lookup tool, especially in terms of delivering verified email addresses?

The email lookup tool boasts an accuracy rate of more than 90%, ensuring users receive verified email addresses most of the time.

How does this email lookup tool integrate with various CRMs and other sales or marketing platforms?

The tool integrates with CRMs and other platforms through a Chrome extension, which enriches CRM data with information gathered from LinkedIn profiles and various databases that Surfe provides access to through its partners

How does the tool ensure compliance with data protection laws like GDPR when collecting and using email addresses?

Surfe ensures GDPR compliance and is ISO27001 certified, adhering to strict data protection and privacy standards while collecting and using email addresses.