25 Sales closing phrases that you definitely need to know

sales closing phrases you need to know
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Jack Bowerman
by Jack Bowerman

2 Min. Read

As a sales professional, you know that closing a deal is the ultimate goal. The art of persuasion lies in finding the perfect combination of words that can convince potential customers to take the leap and make a purchase. We’ve asked our own sales team for their top-drawer closing phrases and have compiled them into a list of 25 powerful sales closing phrases that will help you secure those deals. Whether you’re a seasoned sales manager or just starting out, these phrases will give you the confidence and know-how to close deals successfully.

Tips for a Good Sales Closing Phrases:

Before we dive into the list, let’s explore some tips to keep in mind when crafting your sales pitch. These tips will empower you to create a sense of urgency, overcome objections, and establish a connection with your customers. Let’s get started!

  1. Spur a feeling of immediacy:

Highlighting time-sensitive offers can create a sense of urgency that encourages customers to act now. For example, “This special discount is only available for the next 24 hours. Don’t miss out!”

Why it works: It emphasizes the limited availability of the offer, instilling a fear of missing out and motivating the customer to take immediate action.

  1. Offer Incentives:

Everyone loves a good incentive. Provide additional value to your customers by offering bonuses, free trials, or extended warranties. Show them what they stand to gain by saying, “If you purchase today, we’ll throw in a free gift worth $50!”

Why it works: By presenting an enticing extra benefit, this incentivizes the customer to make a purchase now to receive the added value, thereby increasing their motivation to close the deal.

  1. Address Objections:

The third example of sales closing phrases is based on identifying and addressing any concerns your customers may have. For instance, “I understand your hesitation, but let me assure you that our product comes with a money-back guarantee.”

Why it works: This acknowledges and validates the customer’s hesitations while providing reassurance through the mention of a money-back guarantee, alleviating any potential objections and instilling confidence in the purchase decision.

  1. Just Ask for the Sale:

Sometimes, simplicity is key. Directly asking for the sale can be surprisingly effective. Try saying, “So, are you ready to proceed with the purchase?”

Why it works: This straightforward phrase cuts to the chase and directly prompts the customer to make a decision, bypassing any unnecessary hesitation or uncertainty.

  1. Create a Sense of Value:

For the 5th sales closing phrases: highlight the unique value proposition of your product or service. Showcase the benefits your customers will experience by saying, “By investing in our solution, you’ll save both time and money in the long run.”

Why it works: By emphasizing the long-term value and benefits the customer will gain from the purchase, you appeal to their desire for efficiency and financial savings, making it difficult to resist.

  1. Provide Reassurance:

Reassure your customers by emphasizing your company’s expertise and reliability. Say, “Rest assured, our team is here to provide ongoing support whenever you need it.”

Why it works: Alleviates any concerns the customer may have about post-purchase support and demonstrates your commitment to their satisfaction, building trust, and reinforcing the decision to move forward with the sale.

  1. Close with Gratitude:

Expressing gratitude is a powerful way to end your pitch. Thank your customers for their time and consideration, letting them know that you appreciate their engagement. For example, “Thank you for the genuine feedback you’ve given to us. We genuinely appreciate your interest.”

Why this example of sales closing phrases works: By expressing gratitude, you leave a positive impression on the customer, showing that you value their engagement and time spent considering your product. This strengthens the rapport and leaves a lasting impression.


Save these tips as a Notes Template with Surfe so you can refer back to them when it’s time to seal the deal!


Save these tips as a Notes Template with Surfe

25 Sales Closing Phrases for Success:

Now that we’ve covered the tips for effective sales closing phrases, it’s time to dive into the list of 25 phrases that will help you close deals with finesse. Remember, these phrases can be customized to fit your specific industry and product or service. Feel free to adapt them to your unique selling situation.

  1. “This is a limited-time offer so we need to act now to secure the best deal.”

This closing phrase creates a sense of urgency and encourages the potential customer to make a decision quickly to take advantage of the limited-time offer, ensuring they don’t miss out on the best deal available.


  1. “If you sign up today, we’ll waive the setup fee.”

On this sales closing phrases, by offering to waive the setup fee for immediate sign-ups, it provides an incentive for the customer to take action right away, making the deal more appealing and removing a potential barrier to purchase.


  1. “I can see how this solution aligns perfectly with your needs.”

This highlights the salesperson’s understanding of the customer’s specific needs and demonstrates how the offered solution is a perfect match. It helps build trust and confidence in the customer that the product will address their requirements effectively.


  1. “Many of our satisfied customers have seen remarkable results within just weeks.”

By referencing satisfied customers who have experienced positive outcomes within a short timeframe on this example of sales closing phrases, this provides social proof and reassures the potential customer that they can expect similarly impressive results by choosing the product or service.


  1. “Our product offers a 30-day money-back guarantee, so there’s no risk on your end.”

This addresses potential concerns or hesitations the customer may have by emphasizing the risk-free nature of the purchase. The 30-day money-back guarantee offers a safety net, giving the customer confidence that they can try the product without any financial risk.


  1. “By choosing our service, you’ll join a community of industry leaders.”

This type of sales closing phrases appeals to the customer’s desire for association and belonging. It suggests that by selecting the product or service, they will become part of an exclusive community of successful industry leaders, enhancing their reputation and networking opportunities.


  1. “Imagine the positive impact this will have on your bottom line.”

By prompting the customer to envision the positive effects the product or service can have on their financial performance, you tap into their desire for increased profitability. It helps them see the potential value and return on investment, making the decision more compelling.


  1. “Our solution is trusted by X number of companies in your industry.”

By mentioning the number of companies that trust the product or service, this closing phrase provides credibility and builds confidence in its effectiveness. It implies that other industry players have already validated the solution, making it more appealing to the potential customer.


  1. “I’ve personally seen our product transform businesses like yours.”

This leverages the salesperson’s personal experience and expertise to demonstrate how the product or service has positively impacted similar businesses in the past. These sales closing phrases add a personal touch and builds trust, reinforcing the customer’s confidence in the solution.


  1. “Let’s make this happen together. Are you ready to take the next step?”

By emphasizing collaboration and partnership, you invite the customer to actively participate in the decision-making process. It creates a sense of shared responsibility and encourages the customer to commit to moving forward, fostering a stronger relationship between the salesperson and the buyer.


  1. “With our product, you’ll gain a competitive edge in the market.”

This highlights the unique value proposition of the product or service by emphasizing the competitive advantage it offers. It appeals to the customer’s desire for differentiation and market superiority, making it harder for them to resist the opportunity.


  1. “By investing in our service, you’ll save valuable time and resources.”

By showcasing the potential time and resource savings the customer can enjoy by choosing the product or service, this appeals to their practical needs and efficiency goals. It positions the offering as a valuable asset that can streamline their operations or processes


  1. “This is the final step to unlocking your full potential.”

This sentence creates a sense of culmination and opportunity for growth. By positioning the product or service as the missing piece that will help the customer reach their full potential, it inspires a desire for self-improvement and success, increasing the appeal of the deal.


  1. “Don’t miss out on this exclusive opportunity.”

By using the word “exclusive,” you can generate a feeling of exclusivity and scarcity. It suggests that the opportunity being presented is unique and limited, urging the customer not to let it slip away and motivating them to take action.


  1. “I’m confident that this is the right choice for you.”

This phrase instills confidence and reassurance in the customer by conveying the salesperson’s belief that the product or service is the best fit for their needs. It helps alleviate doubts and hesitations, nudging the customer towards a positive decision.


  1. “Picture yourself achieving the success you’ve always dreamed of.”

By encouraging the customer to visualize their desired success and linking it to the product or service with this type of sales closing phrases, this appeals to their aspirations and ambitions. It creates an emotional connection and reinforces the idea that the offering can help them attain their goals.


  1. “Our team will be there to support you every step of the way.”

This emphasizes the customer-centric approach and support system provided by the salesperson and their team. It assures the customer that they won’t be left alone after making the purchase, strengthening their confidence in the ongoing assistance they will receive.


  1. “If you buy now, we’ll upgrade your account to our premium package for free.”

By offering an additional incentive or upgrade for an immediate purchase, you provide an extra benefit to the customer. It sweetens the deal and enhances the value proposition, making it more enticing to make the decision right away.


19. “You’ve done your research, and our product is the best fit for your needs.”

This acknowledges the customer’s effort in evaluating options and highlights the product or service as the most suitable choice. It validates their decision-making process and reaffirms that they have made the right choice based on their research.


  1. “Let’s make your vision a reality.”

By connecting the customer’s vision or goals to the product or service, this taps into their aspirations and desires. It presents the offering as a means to achieve their desired outcomes, making the decision to move forward more compelling.


  1. “By choosing us, you’re investing in a long-term partnership.”

This emphasizes the longevity and commitment associated with the customer’s decision to select the product or service. It positions the relationship as a partnership and fosters trust by conveying the salesperson’s dedication to their success beyond the initial transaction.


  1. “Take advantage of this special introductory offer.”

This example of sales closing phrases hook highlights the exclusivity and time-limited nature of the introductory offer. It encourages the customer to capitalize on the opportunity to receive special pricing or benefits, creating a sense of urgency and increasing the appeal of the deal.


  1. “We have a proven track record of exceeding customer expectations.”

By showcasing a track record of consistently surpassing customer expectations, this line establishes the product or service as a reliable and high-quality choice. It helps build trust and confidence in the brand’s ability to deliver on its promises.


  1. “This decision will positively impact your team’s productivity and morale.”

This sinker appeals to the customer’s desire for improved team performance and job satisfaction. By highlighting the positive effects the product or service can have on productivity and morale, it positions the offering as a solution that can enhance the customer’s work environment.


  1. “Don’t hesitate to make this strategic investment in your business.”

By framing the purchase as a strategic investment with these kind of sales closing phrases, this closing phrase underscores the long-term benefits and returns the customer can expect to gain. It encourages them to view the decision as an opportunity for growth and progress, reducing hesitation and indecision.


Closing a sale is an art form, and having a repertoire of effective closing phrases can greatly enhance your sales strategy. By creating a sense of urgency, offering incentives, addressing objections, emphasizing value, providing reassurance, and expressing gratitude, you’ll increase your chances of sealing the deal.

Remember, success in sales is not just about the words you say but also about building rapport, understanding your customers’ needs, and delivering exceptional service. Harness the power of these closing phrases while maintaining authenticity and integrity in your interactions.

Now armed with these 30 powerful sales closing phrases, go forth and conquer the sales landscape. May your pitch be compelling, your deals be plentiful, and your business thrive in the competitive world of sales. Any other ideas of sales closing phrases?

sales closing phrases example

Save these closing phrases as a notes template with Surfe

Surfe’s notes feature allows you to easily add notes to a contact or deal in your CRM easily when you visit a LinkedIn profile. No clicking back and forth between tabs. No more copying and pasting your notes or templates. Save a template with this closing phrases in so you can refer back to it when you’re on the call and it’s time to close the deal.