The B2B Email Lookup Tool with 95% Find Rate and Global Coverage

Email Lookup
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Pierre Portejoie
by Pierre Portejoie

2 Min. Read

Ever been stuck in a rut with your outreach? You’ve got a prospect’s name and LinkedIn profile, but no email address for them? Have you found yourself sending countless connection requests, hoping for a connection so you can finally send that crucial message? If you’ve been there, done that, and thought there must be an easier way, here’s some good news: we’ve built an efficient, quick, and reliable email lookup tool.

We’ve built it to be a one-click system to find emails quickly and consistently, and we’re leading the pack with a 95% success rate. This blog looks at what email lookup is, why it’s important, how you can find people’s emails, and the best tools to help you with your outreach.

Key Takeaways:

What is Email Lookup?

For outbound sales operations, email remains one of the most effective ways to reach your prospects directly. But before you can do that, you need to get their email, which, if you’re doing cold outreach, isn’t always easy. 

If you don’t have an email contact, you need to use an email lookup tool to find it for you. Email lookup is the process of finding someone’s professional, validated email address. It helps you build professional relationships and expand your network, while also giving you the core information you need to be able to successfully reach out to someone.

Now, why does email lookup matter? Consider this: You’ve identified a promising prospect on LinkedIn. But the process of sending a connection request, waiting for approval, and then finally sending a direct message can be long-winded and uncertain. Email lookup lets you reach out to them in a more direct, efficient, and personal way. 

However, a successful email lookup isn’t just about finding any email address; it’s about finding the right, validated professional email address. It’s the difference between your email ending up in an active inbox or disappearing into the void of an abandoned account.

For the best results with email lookup, you should consider using a waterfall enrichment tool that searches multiple databases. Waterfall enrichment tools will always have better results than a single email lookup provider.

validated email addresses

How to look up email addresses

When it comes to email lookup, there’s two techniques you can use.

One is just good old fashioned detective work. If you have an email address for someone at the organization you want to target, you already know the structure of that company’s emails, so if you know the person you want to reach, you should be able to reverse engineer their email and input their name. 

If you don’t, you can also snoop around their website, LinkedIn, or social channels to see if they’ve mentioned an email address you can use.

The problem is, this can take a lot of time, and isn’t always a guaranteed success. 

The other technique is to use an email lookup tool. An email lookup tool is usually a piece of software, an online platform, or a Chrome extension that scans an email database until it finds a match for the contact you’re looking for. 

They aren’t always precise, so around 90% of sales organizations have access to more than one database to ensure they can get the contacts they need. This might sound like a big expense, and it is, but it’s worth it when you look at how powerful outbound emails are.

sales efficiency metrics

Why outbound emails perform better than other channels

There are countless tools, platforms, and channels available for outbound operations, but we keep coming back to email. Why does the good old-fashioned email stand out? Why do outbound emails tend to perform better than other channels? To understand this, we need to delve into the unique advantages that emails bring to the table.

First and foremost, emails are direct and personal. They land right in your prospect’s inbox, creating a one-on-one communication channel. This enables a higher degree of personalization, allowing you to tailor your message to resonate with your prospect’s specific needs and interests. As a result, your outreach becomes more relevant, compelling, and effective.

Second, emails are versatile. Whether it’s a quick introduction, a comprehensive product description, or a nurturing follow-up, emails can carry various forms of content effectively. This adaptability makes them suitable for different stages of the sales funnel, from awareness and interest to decision and action.

Third, emails allow for better tracking and analysis. With the right tools, you can track open rates, click-through rates, and conversions, providing valuable insights into your outreach’s effectiveness. This data-driven approach helps fine-tune your strategy, enhancing the efficiency and impact of your communications.

Finally, outbound emails offer more control and predictability compared to inbound channels. You decide when to send the email, who to send it to, and what content to include. This strategic control allows you to align your outreach efforts with your overall sales and marketing goals more effectively.

email lookup step two

Why personalized emails are more effective in sales

There’s a saying that “people don’t buy from companies; people buy from people”. This is where personalized emails come in, dramatically outperforming generic cold emails. Here’s why:

Personalized emails cut through the noise

With an average person receiving dozens, if not hundreds, of emails per day, your message can easily get lost in their inbox. Personalized emails stand out. They grab the recipient’s attention by speaking directly to them. It’s the difference between a salesperson calling out to a crowded room and someone addressing you by your name: you’re far more likely to turn around for the latter.

Personalized emails build trust and relationships

People are naturally more inclined to engage with emails that show a clear understanding of their needs, interests, and experiences. 

Personalization goes beyond the ‘Dear [First Name]’ format. It incorporates individual user contact data and insights to tailor the email content, making the recipient feel understood and valued. This nurtures trust, fosters relationships, and ultimately influences buying decisions.

Personalized emails improve engagement and conversion rates

Numerous studies highlight the correlation between email personalization and improved engagement rates. Personalized emails are more likely to be opened, read, and clicked on, translating to higher click-through and conversion rates. Tailored subject lines and content speak directly to the recipient’s needs and interests, making them more relevant and engaging. 

This also helps to boost your overall email deliverability, making it more likely that your emails will continue to land in inboxes, instead of the junk folder. 

Personalized emails enhance the customer journey

Every prospect or customer is at a different stage of their journey with your product or service. Personalized emails acknowledge this journey by delivering the right message at the right time. 

A new subscriber might appreciate a warm welcome email, while a long-term customer may value personalized recommendations based on their purchase history. This tailored approach enhances the customer journey, fostering long-term loyalty and advocacy for your brand or business.

Personalized emails reduce unsubscribe rates

Finally, personalized emails can significantly reduce your unsubscription rates. A barrage of irrelevant, impersonal emails can quickly frustrate recipients, pushing them to click that dreaded ‘unsubscribe’ button. How many emails or newsletters have you unsubscribed to recently? 

Next time, before you click ‘unsubscribe’, check whether the email was personalized. You’re less inclined to unsubscribe when the email is personalized properly. i.e. not with just a [first name] property personalization. Personalization ensures your emails add value to the recipient, keeping them interested and engaged.

Personalized emails demand a more profound understanding of your recipients and a bit more effort on your part, but the payoff is significantly higher engagement, trust, and conversion rates. 

With tools like Surfe, which not only find the right email addresses but also aid in sending personalized messages, the task becomes more manageable and efficient. The era of generic cold emails is fading fast, replaced by personalized communication that values individuality and relevance.

Email open rate is directly impacted by email deliverability

What are the best email lookup tools?

1. Surfe

Known for our seamless integration with LinkedIn and CRM, our email lookup feature leverages a cascading approach with our partners to deliver accurate, validated email addresses. By using a waterfall effect, we scan multiple databases to increase your chances of finding an accurate email address. Your Surfe plan will automatically give you access to the databases of Apollo, Dropcontact, RocketReach, and Hunter, all natively within LinkedIn.

When an email is found, the tool then runs the email address through a validation tool to ensure it is verified, actively used, and won’t land in the spam.

One an email address is verified, it’s automatically added to your CRM. And all this is done seamlessly in the background after only one-click.


We’ve been working with Apollo for a while. A robust database and a streamlined interface make an excellent choice for email lookup. It offers a comprehensive suite of sales intelligence tools, including direct dials and job changes.

3. RocketReach

With its expansive database and multi-pronged approach, RocketReach offers a high degree of accuracy in finding professional email addresses.

4. Dropcontact

Surfe users will have heard us talk about Dropcontact before, and will even have benefited from its tool already. Known for its data cleaning and enrichment services, Dropcontact offers a reliable email lookup feature, ensuring you have accurate, up-to-date contact details.

5. Hunter

Suitably named for its work in hunting down professional email addresses, Hunter allows you to find the email addresses associated with a particular domain. Its database is updated regularly, ensuring the email addresses you find are current and valid.


A great tool for both email lookup and verification, ensures that the email addresses you find are not only accurate but also active.

Each of these tools offers unique features and capabilities, making them valuable additions to your email lookup strategy. However, no single tool can guarantee 100% success. That’s why Surfe’s cascading approach leverages the strengths of multiple tools, offering a more robust and reliable solution with a 95% success rate.



Tool Surfe Integration Email Lookup Email Verification


Why Surfe is the most reliable email lookup tool

If you want an easy way to find emails on LinkedIn, we have the email lookup tool for you. Surfe is a Chrome extension that connects your CRM and LinkedIn, finds emails for all your leads, and then syncs them with your CRM, saving you hours of time on data entry. 

In outbound sales today, personalization and efficiency are king. Having an effective email lookup system is no longer a luxury, it’s a necessity. It’s vital to be able to reach out to your prospect directly, without having to go through the rigmarole of sending connection requests and waiting for approvals. 

And that’s where Surfe comes into play. Through Surfe’s robust toolset and partnerships with email enrichment platforms, we provide you with a reliable, comprehensive email lookup tool. With the ability to connect directly to LinkedIn, run checks through multiple email databases, and now even regionalize the process for more accurate results, Surfe makes email lookup quick and easy.

With Surfe’s email lookup feature, you have the power to personalize your messages, making sure your outreach doesn’t just reach your prospect, but also resonates with them. Because, let’s face it, in the world of sales, it’s not just about who you reach out to, but how you do it. And with Surfe’s email lookup feature, you’re all set to do it better, faster, and more effectively.

As long as your prospect has a LinkedIn profile, you can get their email. With access to the email addresses of your prospects, you can now bypass the limitations of LinkedIn’s messaging system.

Email Finder_GIF_V13

Send personalized emails directly to your prospects, catching their attention in their inbox, where they’re more likely to engage. Don’t just about reach out, follow up too. With the ability to track your emails, you’ll have a better understanding of your prospects’ engagement, helping you optimize your follow-up strategy. So get ready to ditch the LinkedIn messaging limits and embrace the power of email, because Surfe’s email enrichment tool is here to change the way you do sales outreach.

When it comes to email enrichment, Surfe doesn’t take on the task alone. We’ve enlisted the help of industry leading partners:, RocketReach, Dropcontact, and Hunter

Together, we create a formidable team dedicated to providing you with the most accurate, validated professional email addresses. 

How does it work? Surfe uses a unique cascade process where we go through each enrichment tool one by one. It’s a waterfall of powerful search operations, carefully designed to maximize success rates. Each tool dives into its database, seeking the email address you need. If one doesn’t find it, the search automatically passes through to the next database, meaning you don’t need to run multiple searches, or have multiple accounts for different databases. 

‘Surfe allows us to ease our contact enrichment and frees up valuable selling time.’ – Thibault Renouf, CEO at Partoo, with 142% increase in product demos thanks to Surfe.


All this happens in a matter of seconds. Just click on our Magic Enrichment button when you’re on a LinkedIn profile and we’ll perform the search immediately with results arriving seconds later. With Surfe and its squad of enrichment tools, you’re not just getting an email lookup; you’re getting a comprehensive, robust, and relentless search operation that doesn’t stop until it finds what it’s looking for.

As part of our ceaseless pursuit to push the boundaries of email lookup, our latest innovation takes this one step even further: regional-based cascading. This new feature leverages the strength of each tool based on the geographical region of the search. 

Why is this significant? Well, we’ve discovered that some tools are particularly adept at finding email addresses for contacts in specific regions. So, we let them take the lead in their area of expertise. When an email address proves elusive, we seamlessly transition to the next tool, ensuring a continual search until we find the email address. It all happens behind the scenes, right there in the same browser tab you were using. No need to switch windows, or log in anywhere else. 

This new level of refinement in our search operation means we’re able to provide faster, more accurate results, tailored to the regional specifics of your prospect. In essence, regional-based cascading is your personalized, geo-targeted approach to email lookup, taking efficiency and effectiveness to new heights.

Let’s wrap up!

Now you know what email lookup is, and how it can help with your sales outreach. Without email lookup, you’re piecing together email addresses and hoping for the best. With a powerful email lookup tool at your side though, you’re able to find any email address you need to send off that perfect sales pitch. 

Surfe lets you find email addresses directly from LinkedIn, and then import that data straight into your CRM system. 

Whether it’s the seamless integration of your CRM with LinkedIn, the power of personalized messaging, or our email enrichment tool backed by a robust team of partners, Surfe brings you a whole new world of possibilities. And with the introduction of our latest feature, Regional-Based Cascading, we’ve upped the game, taking targeted email lookup to a new level of precision and speed.


Welcome to the future with Surfe

Bye-bye copy-paste.

Bye-bye bounced emails.

Hello increased reply rate.

Well, hello there increased sales performance.

FAQs about email lookup:

How can I find someone’s email?

You can find someone’s email by using an email lookup tool like Surfe, which scans a database until it finds a contact that matches who you’re searching for. 

What are the best email lookup tools?

There are lots of email lookup tools on the market, but only Surfe scans multiple databases for you in sequence, which is what gives it a 95% success rate.

How does this email lookup tool integrate with CRMs and other sales or marketing platforms?

The tool integrates with CRMs and other platforms through a Chrome extension, which enriches CRM data with information gathered from LinkedIn profiles and various databases that Surfe provides access to through its partners. From here, it can export contact data directly from LinkedIn to your CRM, or a Google Sheet, saving you hours of time on manual data entry. 

How does the tool ensure compliance with data protection laws like GDPR when collecting and using email addresses?

Surfe ensures GDPR compliance and is ISO27001 certified, adhering to strict data protection and privacy standards while collecting and using email addresses.